Jomboy Media partners with MLB in strategic move to boost online engagement
Image Source: Getty
Major League Baseball recently acquired a minority stake in Jomboy Media in a strategic move to strengthen its grasp on the digital generation. Announced on June 10, 2025, this deal represents more than a financial investment - it could redefine how baseball engages with a new wave of fans.
Expanding digital reach with
creator-led content
MLB's investment provides Jomboy Media, with its vibrant channels like Talkin' Baseball, Talkin' Yanks, and The Warehouse Games, with access to league and team IP, opening opportunities across merch, live activations, and advertising around marquee events such as the All‑Star Game and Home Run Derby.
Jomboy's community-driven content generated over 93 million social engagements last year, and nearly 400 million video views across its platforms - a clear sign of its cultural resonance.
Aligning the league's reach with Jomboy's authenticity could dramatically shift MLB's digital narrative.
Youthful energy meets baseball tradition
As MLB seeks to court younger audiences, partnering with a creator that speaks their language is key. Jomboy's irreverent yet respectful style, highlighted by viral lip‑reading breakdowns and lighthearted banter, injects a fresh personality into baseball content.
MLB has granted Jomboy full editorial independence, a confidence‑inspiring move for creators who often fear league oversight.
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This hands‑off approach maintains Jomboy's unique voice while deepening MLB's appeal to social-first fans.
Monetisation through content and IP access
This partnership isn't just about exposure; it's also a business play. MLB's equity stake comes via its BELP investment arm, with terms designed to align incentives without meddling creatively.
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Paul Skenes dominates again, but his name enters the MLB record books for a reason he'd rather avoid
Jomboy Media now gains IP rights for content use and chances to produce merchandise, collaborate on sponsor activations, and feature MLB stars in its Warehouse Games lineup.
The result? A richer, cross-platform experience for fans and fresh revenue models for both entities.
MLB's investment in Jomboy Media is a calculated gamble that leans into creator culture, authenticity, and youth engagement. By combining Jomboy's digital-first storytelling with MLB's storied legacy and marquee assets, the league hopes to drive a new era of fan connection.
Whether this proves a game-changer remains to be seen, but if anyone can re-energise baseball's online presence, it might just be Jomboy.
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