
Saudi Arabia's SURJ Sports Investment acquires minority stake in DAZN
Saudi Arabia's SURJ Sports Investments, a Public Investment Fund company, announced on Monday that it acquired a minority stake in sports entertainment platform, DAZN, in a partnership aimed at making world-class sports rights available globally.
Financial details of the deal haven't been announced, but the partnership will provide mutual access to global and Saudi sports alike.
For more Saudi sports news, visit our dedicated page.
DAZN streams over 90,000 live events annually and is available in more than 200 markets worldwide. It is home of European football, women's football, boxing and MMA. It features the biggest sports and leagues from around the world including Serie A, LALIGA, Ligue 1, Formula 1, NBA including FIFA Club World Cup 2025.
'DAZN provides SURJ with an official streaming and broadcast partner for both live and on-demand content to showcase the best of Saudi sport and Saudi-based events to a global audience,' the statement said.
The PIF company was launched in 2023 and is mandated to invest in sports to drive international growth while enhancing the sporting ecosystem in Saudi Arabia and wider Middle East.
The announcement comes at a time when the Kingdom has established itself as a major sports destination, hosting some of the world's top sports and becoming home to global superstars. It also comes after Saudi Arabia was announced as the host of the 2034 World Cup.
The agreement will also lead to the establishment of DAZN MENA, a joint venture aimed at unlocking new broadcasting opportunities for Saudi Arabia's sports sector and that looks at accelerating fans' access to live and on-demand sports content.
'The partnership aims to strengthen Saudi Arabia as a leading market for sports investments, while capitalizing on the significant growth in demand for high-quality sports broadcasting,' the statement added.
SURJ CEO Danny Townsend said that the investment with DAZN will support SURJ's goals and will further showcase 'the region as a destination for world-class sports.'
Shay Segev, CEO of DAZN, said that the 'this is a milestone partnership for the group, which is bound to transform the sports entertainment landscape in Saudi Arabia and the wider region.'
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