Self-Portrait links up with Jisoo again for AI pre-fall campaign
Self-Portrait is known for its campaign link-ups with famous faces and it's clearly happy with the two previous campaigns with K-pop star Jisoo as it's back for a third time.
The superstar Blackpink singer and actress is fronting the pre-fall 2025 campaign shot by Drew Vickers in Seoul, South Korea. The use of Vickers is interesting because he's become known for his atmospheric use of AI.
Called Dreams of Past Lives, the new campaign places Jisoo at the centre of a series of imagined, AI-generated backdrops. The company said the collection itself is 1960s-inspired but 'reimagined for today'. And the supporting campaign unfolds across scenes 'that feel both retro and futuristic — like memories of places that never quite existed. The result is nostalgic and futuristic, hyperreal and synthetic, with Jisoo flickering between dreamscapes'.
Han Chong, Self-Portrait's founder and creative director, said: 'We've always used our campaigns to tell stories – but working with Drew and this kind of technology let us blur the line between what's real and what's imagined. The AI wasn't there to replace anything, but to build new worlds for Jisoo to inhabit. It felt like the perfect way to reflect the mood of the collection: familiar but surreal, nostalgic but completely new.'
In the images she wears items such as a nylon windbreaker over a gingham bandeau and houndstooth mini skort. Plus there are pieces more traditionally associated with the label such as a white blouse in its signature lace styled with a cream denim beaded skirt and other key pieces.
Han Chong added of Jisoo: 'Even with everything she's achieved, there's still a sense of mystery about her, and I think that's what makes her such a compelling face for the brand. There's a natural creative rhythm between us that makes each campaign feel like a continuation of a conversation we're still having.'
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