Stellantis Follows Ford, Offers Employee Pricing to U.S. Buyers
Stellantis will follow Ford Motor Company's lead in offering customer pricing to all customers in reaction to President Trump placing tariffs on all imported vehicles and components.
Stellantis will offer customers a chance at the lower pricing through the end of April, according to a report from The Detroit News published Friday. The change in strategy comes just one day after the implementation of the Trump tariffs and the automaker's confirmation that it will be idling two facilities in Mexico and Canada. Starting Monday, the Windsor Assembly plant, which builds the Chrysler Pacifica and the Dodge Charger Daytona, will close for two weeks. Jeep's Toluca Assembly Plant in Mexico, which is home to the Compass and the Wagoneer S EV, will shutter for four weeks.
"This week we launched aggressive and consistent incentive and marketing support for April," Stellantis spokesperson Jodi Tinson said in a statement, "including an exciting and competitive enhancement that will allow our customers 'America's Freedom of Choice' between Employee Price or current cash incentives."
Stellantis says that interested parties should contact their local dealers for a better look at the offerings and to determine whether the cash incentives are actually a better deal. The move also comes as the automaker faced a 12 percent decline in U.S. sales compared to last year, largely owing to a drop in fleet sales. The automaker's inability to get the large-margin variants out of the Ram plants has also been an issue, as has Dodge's transition away from the Hemi-powered machines we'd come to love. That could also change moving forward however, as rumors suggest the automaker could restart Hemi production in metro Detroit. This coincides with reports that Trump is considering rolling emissions standards back to 2020 standards.
Which Stellantis product would you consider purchasing at a lower price point? Let us know down below.
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