RateGain launches AI-powered ARI management engine for hotels
RateGain Travel Technologies Limited, a global leader in AI-powered SaaS solutions for the travel and hospitality sector, has introduced Smart ARI, the first AI-driven ARI (Availability, Rates, Inventory) management engine. This innovation aims to streamline ARI updates in real time, significantly reducing infrastructure costs for demand partners and improving operational efficiency for hotels.
According to the 2024 State of Distribution Report by HEDNA and NYU SPS, 67% of hotels struggle with the effort required to update rates and inventory across multiple channels. Additionally, 72% face challenges in maintaining rate parity. These pain points highlight the need for more efficient and automated systems in a complex and fast-paced hotel distribution landscape.
Smart ARI uses artificial intelligence to eliminate redundant and outdated data, processing only the most relevant and current ARI information. This reduces the data load on hotel systems, minimizes errors, and speeds up updates. Hotels benefit from real-time updates, which help them respond more quickly to market changes, improve rate parity across channels, and reduce the risk of overbookings.
For demand partners, Smart ARI streamlines data feeds, cutting down ARI traffic by up to 30%, improving system performance, and enhancing the booking experience. By providing clean and relevant updates, the system ensures better data integrity, which can lead to improved rankings and visibility on OTA platforms, ultimately driving higher conversions for hotels.
Aman Shukla is a post-graduate in mass communication . A media enthusiast who has a strong hold on communication ,content writing and copy writing. Aman is currently working as journalist at BusinessUpturn.com
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