HBL PSL has acted as an ambassador for Pak
HBL's Chief Marketing and Communications Officer Ali Habib seen during an exclusive interview with famous Express News anchor Mirza Iqbal Baig about HBL PSL's brand power and tremendous appeal. PHOTO: Express NEWS
Pakistan and cricket have become inseparable, and the HBL Pakistan Super League (PSL) is the realization of a long-held dream. The Pakistan Cricket Board (PCB) envisioned an exceptional cricket event, a vision shared by the entire nation. HBL played a national role in bringing that dream to life. Even after ten years, the journey of HBL PSL continues with consistency. HBL has remained committed to strengthening the PSL.
Thanks to the league, international cricket returned to Pakistan, and talented young cricketers got the opportunity to showcase their abilities. HBL PSL has acted as an ambassador for Pakistan, sending a strong message globally that the country is suitable for investment.
These views were expressed by Ali Habib, HBL's Chief Marketing and Communications Officer, during a conversation with host Mirza Iqbal Baig on the Tribune Podcast. He stated that the HBL PSL has successfully completed its first ten years. When the league started, no one imagined it would become such a strong national brand or that emerging Pakistani cricketers would rise through its platform to represent the country.
The league continues to succeed, aiming not just to promote cricket but also to encourage healthy activities. In 2016, when the league began, international cricket had practically vanished from Pakistan, and it was hard to imagine top global cricketers ever playing there again. However, the PCB, franchise owners, government bodies, and provincial and city administrations worked together to change that reality.
HBL, with its 80-year history, has a long-term vision tied to Pakistan's progress and success. The bank has consistently aimed to strengthen the PSL and has served as a bridge between Pakistan and the world. Much like the Olympics reflects a host country's success, the HBL PSL signals that Pakistan is a viable destination for global investment.
Since 2020, all PSL matches have been held in Pakistan. Last year, the arrival of well-known England cricket fans at Multan Stadium was a sign that cricket is regaining strength in the country. Wherever HBL PSL matches are held, the local economy gets a boostMultan being a prime example.
Innovation has led to gradual improvements. PSL has successfully connected with the younger generation by integrating youth culture, music, and artificial intelligence. The responsibility of creating the annual PSL anthem lies with the PCB, and HBL is informed of the plan accordingly. Criticism of the anthem often indicates its popularity and engagement.
Regarding the PSL trophy unveiling ceremony, Ali Habib said that as title sponsor, HBL provides input to the PCB. This year's unveiling included modern elements. Today's youth are familiar with AI, social media, and mobile tech, and the PSL's fan tunes appeal to them.
HBL's slogan is "Jahan Khwab, Wahan HBL" (Where there are dreams, there is HBL), and now they also say, "Jahan PSL, Wahan HBL" (Where there is PSL, there is HBL). After completing 10 years with the PSL, HBL will decide on renewing the sponsorshipsuch decisions are made commercially.
Ali Habib emphasized that PSL is the fulfillment of a dream and a prime example of hard work and sincere effort. Even the COVID-19 crisis could not halt its progress. He concluded with a message to cricket fans to attend HBL PSL matches and enjoy witnessing top-level cricket in Pakistan, with world-class players showcasing their skills. HBL will continue supporting positive activities and playing its part in Pakistan's development.
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