Influencer Couple With 15 Million Followers Quit After 5 Years Due Burnout
Burnout after excess work-related stress over five years of intense social media presence forced a viral Chinese couple to stop live-streaming, reported the South China Morning Post. Known in the Chinese online community with the handle @caihongfufu, Guo Bin and his wife Sun Caihong had 15 million followers and recorded more than 1,000 live-streaming sessions. But they announced their decision to quit their live-stream offerings amidst overwhelming exhaustion.
Sun revealed facing work-life balancing problems and health issues after enduring a tiresome schedule, which included eight hours of endless sessions of live-streaming. 'I had no time to keep my family company, and no time to treat damage to my vocal cords," she said, explaining that their decision to continue working even while she was pregnant with her four children in the last five years had taken its great toll on the family. 'I never stopped working, even while I was giving birth to four children over the past five years."
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