Latest news with #GuoBin
Time of India
06-05-2025
- Business
- Time of India
Chinese influencer couple quits livestreaming despite 15 million followers and earning 230 million Yuan daily—here's why
Chinese influencer couple quits livestreaming despite 15 million followers and earning 230 million Yuan in a day South China Morning Post How a viral love story turned this couple into livestream millionaires Why this viral couple walked away after 1,000 live sessions How this couple made millions daily through livestreaming The emotional cost of constant success The announcement and public response What lies ahead for @Caihongfufu In a decision that has reverberated throughout China's vast social media landscape, popular influencer couple Sun Caihong and Guo Bin—known to their 15 million followers as @Caihongfufu—have announced they are stepping back from live-streaming. After five relentless years, over 1,000 livestreams, and a meteoric rise to digital fame, the couple cited physical exhaustion, vocal cord damage, and family neglect as key reasons for their move comes after years of broadcasting for up to eight hours a day while simultaneously raising four children and managing a rapidly expanding e-commerce empire. Sun's deeply personal reflections, shared in an interview with, shed light on the emotional and physical toll exacted by China's high-pressure influencer economy. Their story offers a unique glimpse into the intersection of digital success, entrepreneurial hustle, and personal becoming livestream celebrities, Sun Caihong and Guo Bin worked as insurance salespeople. Their initial income, around 1 million yuan annually (approx. Rs 11.6 lakh), afforded them a modest lifestyle. The couple lived in a cramped 8-square-meter rented room. Despite limited resources, they demonstrated strong business acumen, purchasing their first home and car from their early digital journey began in 2020 when they shared a video chronicling their love story. The relatable and heartfelt content resonated widely, and they gained 3 million followers within just a year. This viral success marked their transition from offline sales to online marketing, laying the foundation for what would become a lucrative e-commerce couple quickly pivoted into livestream-based sales, capitalizing on China's booming e-commerce ecosystem. Their sessions often lasted over eight hours each day, blending storytelling, product reviews, and direct consumer engagement. With over 1,000 live sessions under their belt, @Caihongfufu emerged as one of China's most recognizable online retail revealed that she continued working through all four of her pregnancies. 'I never stopped working, even while I was giving birth to four children,' she said. The pressure to maintain momentum, both as a mother and entrepreneur, became a source of emotional and physical developed vocal cord issues due to the non-stop streaming. In her interview, she emphasized the damage to her health, saying: 'I had no time to keep my family company, and no time to treat damage to my vocal cords.' The constant strain of performing live, combined with little to no personal downtime, led to severe 2022, the couple reported record-breaking numbers. They once generated 230 million yuan (approx. Rs 266.88 crore) in a single day and reportedly earned 4 million yuan (around Rs 4.6 crore) daily at peak performance. Their income and audience engagement placed them among China's top e-commerce financial success led to a remarkable lifestyle transformation. They moved into a spacious 260-square-meter apartment worth 6 million yuan, bringing their parents and siblings into the business. This shift symbolized their journey from working-class roots to digital their achievements, Sun and Guo admitted that the quest for financial stability evolved into an exhausting pursuit. 'We were from the underclass. We should be content with what we have already earned,' they reflected. The desire to break away from poverty became an all-consuming mission, leading to years of candid revelations highlighted a critical theme: the erosion of family and self-care in pursuit of digital success. She confessed that the demands of constant content creation left no room for meaningful time with her children or husband. The resulting emotional strain contributed heavily to her decision to take a officially instructed her team to stop scheduling livestreams, confirming the couple's decision to step away temporarily. At 35 years old, she emphasized the importance of taking time to heal, rest, and rebuild her relationship with her family. 'I will learn to rest and enjoy life together with my 32-year-old husband,' she couple's announcement was met with overwhelming support. Many followers praised the decision, calling it 'wise' and long overdue. Comments such as 'you've made enough money' and 'health comes first' echoed across social media, highlighting a growing awareness of influencer burnout and mental made it clear that this is a pause, not a permanent exit. The couple intends to return to live-streaming once they've found a better work-life balance. Their future approach may include shorter sessions, shared hosting responsibilities, or a hybrid model of content creation and brand story—marked by resilience, transformation, and eventual self-awareness—will likely serve as a benchmark for aspiring content creators in China. It underscores that while financial success is possible in the digital age, sustainability and mental health must be prioritized for long-term fulfillment.
The Star
05-05-2025
- Business
- The Star
Burned-out China influencer duo with 15 million fans, quit after 1,000 live-streams in five years
A burned-out influencer couple in China with 15 million fans online have decided to quit after 1,000 live-streams over a five-year period. -- Photo: SCMP composite/Douyin/Xinhua BEIJING (SCMP): A Chinese couple with 15 million online followers have announced they are quitting live-streaming due to burnout after 1,000 appearances over five years. The couple in southwestern China's Sichuan province, who use the handle @caihongfufu, announced on April 20 that they decided to quit live-streaming until they figure out how to 'balance work and life'. The wife, Sun Caihong, said they were burned out from 'endless' live-streaming sessions, each of which lasted more than eight hours. She said she had no time to keep her family company, and no time to treat damage to her vocal cords. Guo Bin and his wife Sun Caihong say constant live-streaming has left them exhausted. -- Photo: Baidu Sun said she never stopped working, even while she was giving birth to four children over the past five years. The 35-year-old said she had told her team to stop arranging new live-streams, and would learn to rest and enjoy life together with her 32-year-old husband, Guo Bin. The couple worked in insurance sales before they became influencers. In 2020, they began sharing their love story on social media, attracting 3 million followers in a year. They set up their own company and began selling daily necessities online. In a 2022 video, they revealed that they could generate a sales volume of 230 million yuan (US$32 million) and earn four million yuan in a single day. The couple said they used to live in an eight-square-metre rented room while making a living doing part-time jobs. The couple were married in 2018 and have had four children together. -- Photo: Baidu They made an annual income of one million yuan (US$140,000) selling insurance and bought their first flat and car. They got married in 2018, and thanks to their success at live-streaming sales, they bought a 260-square-metre flat worth six million yuan, and invited their parents and siblings, who were migrant workers, to live with them and help them run their business. Sun gave birth to three boys and a girl between 2019 and 2024 to fulfil her husband's wish to have a daughter. The couple said they worked hard to seize the opportunity they had, but later realised they should not be greedy. 'We were from the underclass. We should be content with what we have already earned,' they said. The couple said they would spend more time with each other and their family and restart live-streaming after figuring out how to work without burning themselves out. 'They have made enough money,' one online observer said of the couple's situation. 'It is wise to stop when you feel it is enough. It is a simple truth that many do not see,' said another. - SOUTH CHINA MORNING POST
News18
05-05-2025
- Lifestyle
- News18
Influencer Couple With 15 Million Followers Quit After 5 Years Due Burnout
Burnout after excess work-related stress over five years of intense social media presence forced a viral Chinese couple to stop live-streaming, reported the South China Morning Post. Known in the Chinese online community with the handle @caihongfufu, Guo Bin and his wife Sun Caihong had 15 million followers and recorded more than 1,000 live-streaming sessions. But they announced their decision to quit their live-stream offerings amidst overwhelming exhaustion. Sun revealed facing work-life balancing problems and health issues after enduring a tiresome schedule, which included eight hours of endless sessions of live-streaming. 'I had no time to keep my family company, and no time to treat damage to my vocal cords," she said, explaining that their decision to continue working even while she was pregnant with her four children in the last five years had taken its great toll on the family. 'I never stopped working, even while I was giving birth to four children over the past five years."
South China Morning Post
04-05-2025
- Entertainment
- South China Morning Post
Burned-out China influencer duo with 15 million fans, quit after 1,000 live-streams in 5 years
A Chinese couple with 15 million online followers have announced they are quitting live-streaming due to burnout after 1,000 appearances over five years. Advertisement The couple in southwestern China's Sichuan province, who use the handle @caihongfufu, announced on April 20 that they decided to quit live-streaming until they figure out how to 'balance work and life'. The wife, Sun Caihong, said they were burned out from 'endless' live-streaming sessions, each of which lasted more than eight hours. She said she had no time to keep her family company, and no time to treat damage to her vocal cords. Sun said she never stopped working, even while she was giving birth to four children over the past five years. Guo Bin and his wife Sun Caihong say constant live-streaming has left them exhausted. Photo: Baidu The 35-year-old said she had told her team to stop arranging new live-streams, and would learn to rest and enjoy life together with her 32-year-old husband, Guo Bin.
