HONOR celebrates Amajita with R250,000 worth of 400 Lite devices to mark a proud moment for South African Football.
The brand officially unveiled the HONOR 400 Lite at the Amajita vs Morocco Match Day experience held in Sandton on 18 May 2025.
This new release takes on the amazing success of its predecessor, the HONOR 200 Lite, which became the top-selling post-paid smartphone across all price points and ranges in July 2024.
As the exclusive technology device sponsor of Bafana Bafana, in partnership with the South Africa Football Association, (SAFA), HONOR continues to champion the development of South Africa's rising football talent, including the national under-20 squad, Amajita.
In recognition of their outstanding performance HONOR will be awarding each player and team member with the newly launched HONOR 400 Lite Android AI Camera Button smartphone. The official handover will take place at the O.R Tambo International Airport upon the team's return with the cup this week. The device sponsorship, which is valued at R250,000, is a celebration of their success and a reflection of HONOR's commitment to empowering youth through accessible technology that embodies progress and possibility.
Like Amajita, the HONOR 400 Lite carries the momentum forward, offering smart AI features, sleek design and exceptional value for South Africans who want more from their phone, whether capturing moments on the pitch or in daily life.
Meet the HONOR 400 Lite
The HONOR 400 Lite brings AI-powered innovation to everyday users with a standout 108MP main camera, Android's first dedicated AI Camera Button, and Google Lens integration for instant visual search and translation. Whether you're celebrating pitchside or street-side, the phone is designed to keep up. It's sleek, fast and super sharp in every shot. With a 6.7-inch AMOLED display, all-day battery life, and smart eye comfort tech, it's a device built for clarity, creativity and connection whether in stadiums, classrooms, boardrooms or on the move.
'This launch is about more than features,' says Fred Zhou, CEO of HONOR South Africa. 'It's about recognising where we've come from, celebrating growth, and offering the tools to help South Africans see and share their world with more clarity.'
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