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HP to rollout first PLI product in May, double India output

HP to rollout first PLI product in May, double India output

Time of India25-04-2025

Electronics maker HP expects to roll out its first product made under the government's
production-linked incentive
(PLI) scheme next month and aims to double its production in India over the next year, a top executive said on Thursday.
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Amid tariff uncertainties, HP does not anticipate any impact or changes to its domestic production ramp-up roadmap, Ipsita Dasgupta, senior vice president and managing director at
HP India
, said.
She said the company had a plan to ramp up production in India steadily over the next five years and that plan remains unchanged.
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By the end of this year, about 13% of all PCs sold in India by HP will be locally manufactured, Dasgupta said, adding that by 2031, one in every three HP PCs sold in India will be made in the country.
The products expected to be launched under the PLI scheme in May would include laptops, all-in-ones and desktops, she said.
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'If you ask me if in this world of uncertainty, do you see belts tightening? I see cautious thoughtfulness about how to spend and what to spend on, and how to think about cost,' Dasgupta said. 'The players that are going to emerge to do well in whatever they sell into industries will be thinking creatively and thinking productively about solutions that allow for cost to become optimised.'
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Globally, 15–20% of all PCs sold this year are expected to be
AI PCs
, and this is projected to rise to over 50% within the next two to three years, according to Dasgupta.
"AI PCs are just being introduced in the Indian market, so it's still early to quantify their share in overall shipments. However, momentum is building quickly, with strong interest across consumer and commercial segments," she said.
Price is not expected to be a prohibitive factor for adoption of AI PCs in India, she said.
PC penetration in India being under 20% presents ample room to grow, Dasgupta said. The approach is to focus on expanding the total addressable market rather than on taking competitors' market share.
The company is, for instance, running outreach programmes and workshops for small and medium-sized businesses and sees market opportunities beyond the metro cities across tier-2 and 3 towns.
In 2024, HP led the Indian PC market with a 30.1% market share. Its government and enterprise businesses expanded by 14.7% and 14.3%, respectively.

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