Getty bets on human skill to outshoot AI at the World Cup
Why it matters: "We feel a lot of pressure to over-deliver and not have clients wondering what else is out there," Getty staff sports photographer Carmen Mandato tells Axios.
"We need to figure out how to get something in their hands fast enough so that they're not tempted to go see what AI could do for them."
Reality check: The authorized photographic agency of FIFA is using Generative AI for creative photography.
Yes, but: Editorial photos used by the media are still shot by human photojournalists.
They rely on their own wired internet connection in addition to mobile hotspot devices "the size of a small baby" that each photographer has to carry.
Getty prepares for major events years in advance to ensure staff have all the necessary technology at each venue, Mandato says.
By the numbers: Over 35 editorial photographers took more than one million images over the course of a different event, the recent FIFA Club World Cup, according to Getty.
The digital photography company estimates it will capture 2.5 million images at the 2026 World Cup.
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