YouTube to crack down on AI-generated and repetitive content: Google changes payout rules; check if you will be affected
Scroll through
YouTube
today and you will run into the same pattern again and again: a synthetic voice gliding over stock video, a top-ten list clipped from a news site, or a slideshow padded with royalty-free loops. Advertisers complain, viewers bounce, and original creators watch their work sink beneath low-effort uploads. On 15 July 2025, YouTube will tighten its Partner Programme rules, cutting ad revenue for channels that push 'mass-produced, repetitious, or inauthentic' content.
The entry bar—1,000 subscribers plus either 4,000 public watch hours in 12 months or 10 million Shorts views in 90 days—stays the same, but it will no longer be enough on its own. YouTube says the update simply clarifies a long-standing requirement for 'original and authentic' videos and gives reviewers better language for spotting spam and AI-generated slop. Creators who ignore the new line risk demonetisation even if their audience numbers look healthy.
Why the 2025 YouTube monetisation policy targets 'inauthentic' uploads
The support note explains that the platform must 'better identify mass-produced and repetitious content' because automated tools now churn out near-identical clips at scale. This includes AI voice essays, templated slideshow channels, and endlessly recycled reaction footage that adds nothing new for viewers.
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Mass-produced vs repetitious: How YouTube draws the line
Mass-produced clips are generated (often by AI) with minimal variation, for example, hundreds of list videos that differ only in title text.
Repetitious uploads are so alike that a casual viewer gains no fresh value; think lightly cropped re-uploads or looping compilations. To pass review, a creator must add significant commentary, analysis, or creative storytelling, not just filters or speed changes.
Authentic vs. AI-Generated YouTube Content
YouTube's eligibility filter blocks AI-generated repeats
Channels must still hit 1,000 subscribers and the watch-time or Shorts views goal before applying to the Partner Programme. Reviewers will then check recent uploads for authentic value. A channel that relies on reused footage with only minor tweaks can meet the numbers yet fail monetisation.
YouTube is not banning AI tools; it is banning lazy AI usage. A synthetic narrator that adds genuine insight over fresh footage can still earn ads. An AI voice that reads a blog post on top of stock clips will likely fail. The same standard applies to templated slideshows or compilations that offer no added context.
YouTube sets 16+ age limit for solo streams from July 22
Separate guidance on YouTube's help pages confirms that creators must be at least 16 years of age to stream alone. Younger teens can only appear if an adult host runs the broadcast. The rule fits YouTube's broader push for safety and accountability.
YouTube monetisation policy update 2025 FAQs
1. When do the new rules start?
They take effect on 15 July 2025 worldwide for all channels in the
YouTube Partner Programme
.
2. What exactly counts as 'mass-produced' or 'repetitious' content?
Any video that looks factory-made or repeatedly reuses the same template without adding fresh commentary, education, or entertainment will fall under the new restriction. Typical examples include AI-generated listicles, looped compilations, and near-duplicate slideshow news.
3. Are AI-generated videos banned from monetisation?
No. AI can still be used if the creator adds clear value, original insight, editing, or storytelling. Purely automated clips that read text over stock footage are likely to be demonetised.
4. Do the subscriber and watch-time thresholds change?
No. You still need 1,000 subscribers plus 4,000 public watch hours in the last 12 months or 10 million Shorts views in 90 days to apply. The review process, however, will weigh originality more heavily.
5. What happens if my channel is flagged for inauthentic uploads?
YouTube's primary penalty is demonetisation. Ads, Super Chat, and other revenue features shut off until you delete or significantly rework the problematic videos and reapply to YPP.
6. Are reaction videos or clip compilations automatically disqualified?
Not necessarily. If the creator adds substantial commentary, transforms the clips, and provides real educational or entertainment value, the videos can still earn revenue. Simple re-uploads or minimal edits will not qualify.
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