‘Frieren: Beyond Journey's End' Teams With Tokyo Live-Action Role-Playing Game Attraction
The physical game experience, which opened in March, challenges teams of 2-3 players to defeat monsters through rope-pulling, ball-kicking, and rhythm-based movement in an immersive dungeon setting. Unlike traditional video game RPGs played on screens, this attraction requires players to physically move their bodies to control their avatars, blending strategic gameplay with real-world physical activity and teamwork.
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Players receive limited-edition 'Buddy Crystal' acrylic blocks as proof of their character bonds, with premium sets including 'Memory Crystal' keychains available to buy. The collaboration extends throughout the tower, with themed food and crane games launching Aug. 1.
The manga series has sold over 22 million copies, with Season 2 of the anime currently in production following the successful first season that aired September 2023 to March 2024.
India's inaugural large-scale anime convention, Anime India, will run Aug. 22-24 at Mumbai's NESCO Bombay Exhibition Centre, targeting the country's 100 million Japanese anime enthusiasts. The event marks animation director Tetsuro Araki's first visit to India, with the 'Attack on Titan' and 'Death Note' helmer serving as keynote guest.
Also attending will be Hideo Katsumata, president of Avex Pictures, the company behind 'Black Clover' and Crunchyroll Anime Awards winner 'Look Back,' plus Pokémon Company corporate officer Susume Fukunaga at the concurrent Animation & More Summit.
The convention features exclusive panels and Q&A sessions with Araki, meet-and-greets with Japanese voice actor Tsunko, cosplay competitions, and an anime concert on Aug. 24. An expansive merchandising zone will offer official licensed merchandise from 'Demon Slayer,' 'Spy x Family,' 'Tokyo Revengers,' and 'Naruto.' Additional attractions include India's first maid cafe experience, an anime film festival, and over 24 independent artists in the Artists Alley section.Best of Variety
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Working with Canara HSBC Life Insurance & Pravis felt less like a usual campaign and more like a lovely partnership." Targeted at young couples, modern families, and financially aware individuals, the campaign is built around insurance as a tool for empowerment rather than fear. It will be rolled out across TV, digital, social media, and other platforms as part of a multi-touchpoint strategy. The creative team behind the campaign is Gurgaon based, PRAVIS consulting. Click here to watch the film: YouTube: Instagram: LinkedIn: About Canara HSBC Life Insurance: Incorporated in 2007, Canara HSBC Life Insurance Company Limited is promoted by Canara Bank and HSBC Insurance (Asia Pacific) Holdings Limited. Punjab National Bank is also a shareholder of the Company. As a bancassurance led insurance company with its corporate office at Gurugram, Haryana and more than 100 branch offices as of March 2025, pan India, Canara HSBC Life brings together the trust and market knowledge of public and private banks. For more than 17 years now, the Company sells and services customers through multiple channels and well diversified network of Canara Bank and the Indian branch of the Hongkong and Shanghai Banking Corporation Limited in multiple cities across the country. The Company has a vast portfolio of life insurance solutions and offers various products across individual and group space comprising of life, health, term plans, retirement solutions, credit life and employee benefit segments through partner banks, digital, and direct field force. With an aim to provide simpler insurance and faster claim process, the Company intends to keep the promises of their customers alive with their 'Promises Ka Partner' philosophy. Canara HSBC Life Insurance Company Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, to make an initial public offering of its equity shares and has filed a draft red herring prospectus dated April 28, 2025 ("DRHP") with the Securities and Exchange Board of India ("SEBI"). The DRHP is available on the website of the Company at the SEBI at the website of National Stock Exchange of India Limited at and the website of BSE Limited at and the respective websites of the Lead Managers at and Investors should note that investment in equity shares involves a high degree of risk. For details, potential investors should refer to the RHP which may be filed with the Registrar of Companies, Delhi and Haryana at New Delhi, in the future, including the section titled "Risk Factors". Potential investors should not rely on the DRHP filed with the SEBI, but should instead rely only on the RHP, in making any investment decision. The equity shares proposed to be offered in the initial public offering may not be offered or sold in the United States except pursuant to an exemption from, or in transactions not subject to, the registration requirements of the U.S. Securities Act of 1933, as amended. There will be no public offer of securities in the United States. Photo: View original content to download multimedia:
