NBC and Nigcomsat launch satellite plan to transform broadcasting
The National Broadcasting Commission (NBC) and Nigerian Communications Satellite Limited (NIGCOMSAT) have jointly introduced The Big Picture, a flagship initiative under Nigerias renewed Digital Switchover (DSO) project. Backed by President Bola Ahmed Tinubu and in line with his Renewed Hope Agenda, this strategic shift marks a significant step toward transforming Nigerias broadcasting landscape by leveraging the countrys sovereign satellite infrastructure.
At the heart of the initiative is NigComSat-1R, Nigerias only communications satellite in orbit, which will play a critical role in delivering Direct-to-Home (DTH) broadcasts across the entire Nigerian territory. This satellite-first approach eliminates the traditional dependence on terrestrial transmission towers, accelerating the nationwide rollout of digital broadcasting by over 65%. It also offers a scalable, cost-effective, and future-ready model for expanding digital access and promoting national storytelling.
Key figures, including NBCs Director-General, Barr Charles Ebuebu, and Nigcomsats Managing Director, Jane Nkechi Egerton-Idehen, have welcomed this forward-thinking strategy, emphasising its importance in maximising the use of national satellite assets and ensuring inclusive access to digital content.
For the first time, millions of Nigerian households will be able to access high-quality digital broadcasts through affordable satellite dishes, hybrid set-top boxes, and internet-enabled devices. An estimated 10 million homes equipped with DVB-S2-compatible televisions or decoders will have immediate access to free-to-air channels, while others will benefit from next-generation hybrid devices that combine satellite feeds with online streaming capabilities.
These new branded devices are designed with the countrys youth-dominated demographic in mindover 60% of the population is under the age of 25. They will feature pre-installed apps, voice search functionality, parental controls, and seamless integration with NigComSats Electronic Programme Guide (EPG), offering an intuitive and engaging user experience.
In a data-driven upgrade to Nigerias broadcasting ecosystem, NBC is also partnering with global analytics firm GARB to introduce real-time audience measurement technology. This will enable broadcasters, advertisers and content creators to analyse viewership trends across regions and devices, helping to tailor content more effectively and drive higher audience engagement. The introduction of this system is expected to boost advertising revenue by as much as 300% by 2026.
The success of The Big Picture will rely on robust collaboration between public and private stakeholders. The Broadcasting Organisation of Nigeria (BON) and other content partners are expected to supply 60% of programming for the new 120-channel platform, using both original and repurposed content. Meanwhile, local manufacturers will contribute by producing around 5 million compliant devices annually, a move projected to create over 20,000 jobs in assembly plants nationwide.
This ambitious initiative also dovetails with President Tinubus By-Nigeria industrial policy, aiming to stimulate local manufacturing, strengthen economic resilience, and champion Nigerian creativity and innovation. As the country transitions to a fully digital future, The Big Picture stands as a transformative blueprint for democratising access to information and revitalizing Nigerias cultural narrative through technology.
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