
Kenvue expects flat profit as $150 million tariff hit looms
HighlightsKenvue forecasts flat annual profit due to a projected $150 million impact from President Donald Trump's trade tariffs on U.S. imports. The company's skin health unit reported a 7.3 per cent decline in first-quarter sales, falling short of analysts' expectations, while overall quarterly revenue of $3.74 billion exceeded estimates. Kenvue announced the appointment of Amit Banati as the new Chief Financial Officer, effective May 12, replacing Paul Ruh.
Kenvue
on Thursday forecast that its annual profit would be flat year-over-year as the
consumer health firm
anticipates a $150 million impact from President Donald Trump's trade
tariffs
implemented on U.S. imports thus far.
Customers are bracing for price increases as consumer-facing companies try to navigate higher costs brought on by the tariffs
Kenvue will work with retail partners on targeted pricing actions in a way that will "preserve the long-term health of our brands" and "minimize the impact for our consumers",
CEO Thibaut Mongon
said in a call with analysts.
The company expects its efforts to secure alternate sourcing, pricing actions and revenue growth to mitigate the tariff hit, mostly from China, but said it would not be able to absorb the full impact this year.
Shares of New Jersey-based Kenvue rose 6 per cent in morning trading.
Kenvue, spun off from Johnson & Johnson in 2023, has been under pressure from activist investors to boost performance, particularly in its struggling skin-health and beauty unit, which includes brands such as Neutrogena and Aveeno.
The company has been spending more on social media campaigns and other marketing efforts to get its skin and beauty products across to more Gen Z consumers, a critical demographic where it has lagged.
Separately, Kenvue said on Thursday that its CFO, Paul Ruh, would be replaced by
Kellanova
's Amit Banati, effective May 12. Banati most recently served as the finance chief of Kellanova.
The company had previously forecast adjusted profit to range between flat to a 2 per cent growth in 2025. It had earned $1.14 per share in the previous year.
First-quarter sales at its
skin health unit
fell 7.3 per cent to $977 million, below analysts' estimate of $1.09 billion.
Kenvue earned a profit of 24 cents per share for the reported quarter, compared with an expectation of 23 cents per share.
Quarterly revenue of $3.74 billion topped an estimate of $3.68 billion.

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