NRL WAG praised for calling out mummy vlogger trend

News.com.au

09-07-2025

An NRL WAG has said filming her daughters cry 'is the last thing' she would think about and expressed confusion about mums who make it 'their brand'.
Tayla Montoya, who is married to Canterbury-Bankstown Bulldogs player Marcelo Montoya, shared her opinion on mummy vloggers after stating she is repeatedly 'fed' their content.
She also shares twin daughters — Tiana and Milan — who are less than a year old with her football star husband.
'Day in the life as a new mum, come with me with my twins blah blah blah,' the radio star said on The Montoyas podcast.
'The videos that I get is where a mum would be like spend the night with me with an eight-week-old newborn. And they will document every time the baby cries and they go to settle and feed the baby.'
She couldn't believe that when the baby cries some mother's first thought was 'hold on, let me set up my camera first so everyone can see'.
Husband Marcelo said the world has 'lost the plot'.
'That is the last thing I would think about, especially at the newborn stage,' Tayla said.
'When Tiana and Milan weren't sleeping — they were sending me through hell — the last thing I would think is 'girls, f*****g hold that thought, let me set up on a tripod. This sh*t's gold'.'
Her husband was confused, asking why people did that for. His wife simply responded that it was 'content'.
'That's their brand,' she said.
Many of the couple's fans agreed in the comment section.
'I'm with your hubby! Society has completely lost the plot,' one social media user said.
Another said: 'I'm glad I'm not the only one that thinks about this kinda stuff when I see videos like that.'
'My thinking as well,' another social media user commented.
One person said; 'Say it louder!'
Mummy vloggers and family content channels have become increasingly under scrutiny when it comes to child welfare and content payment — particularly following the imprisonment of Ruby Franke.
Franke, who ran the 8 Passengers channel, was arrested in August 2023 alongside her business partner Jodi Hildebrant after her 12-year-old son climbed out of the window of Hildebrant's home and ran to a neighbour's propert y.
The boy was malnourished, begging for food and water, had been bound with duct tape and had open wounds.
The mother-of-six pleaded guilty to four counts of aggravated child abuse, sentenced to one to 15 years for each count.
It prompted conversation about regulating the 'kidfluencer' and 'family vlogging' space.
Currently, there are no laws in Australia that specifically govern child influencers. However, three states in the US — including California — have recently passed laws on the matter.