In a push top strengthen its presence in South-East Asia, streaming giant iQIYI adds rising Chinese star Chen Zheyuan into its stable

The Star

12 hours ago

Chen Zheyuan, acclaimed for popular dramas such as "Hidden Love," "Handsome Siblings," "The White Olive Tree," and "The Darkness and Dawn," enjoys notable popularity in international markets, especially across South-East Asia.
He is best known for his roles in the wuxia drama 'Handsome Siblings (2020)' and is a big favourite among South-East Asian fans. In order to solidify his position as a fast rising star in Asia, the young actor as officially been appointed as the iQIYI International Global Ambassador. He will take part in the upcoming 'iQIYI Starship' international campaign.
Through a longstanding and multifaceted relationship with iQIYI, he has earned public admiration for his acting skills and relatable on-screen persona.
'This collaboration with Chen Zheyuan will effectively boost our brand influence in the global market, allowing more international viewers to discover and appreciate high-quality Chinese content,' said Li Kaichen (KC Li), Vice President and Head of APAC & Middle East at iQIYI.
Chen Zheyuan shared, 'I'm honored to be appointed as iQIYI International's Global Ambassador. Through the 'iQIYI Starship' initiative, I hope to bring more outstanding Chinese content to global audiences and look forward to deeper cultural exchange and engagement.'
For the record, Chen was born on October 29, 1996, in Shenzhen, Guangdong Province. He graduated from the Department of Performance at Shenzhen University.
In 2015, Chen participated in the variety programme 'King of Pop', and subsequently debuted in the entertainment industry as part of the boy group Mr. Bio.
In 2017, Chen made his acting debut in the youth drama "All About Secrets", based on the novel by Rao Xueman. In 2018, He starred in the fantasy wuxia drama The "Legend of Zu 2" and costume comedy drama "Hello Dear Ancestors". He made his big screen debut in the comedy film "Miss Puff" the same year.
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Then came his career breakthrough in 2020. Chen became known to audiences after starring in the wuxia drama "Handsome Siblings" in 2020, based on the novel Juedai Shuangjiao by Gu Long. He was praised for his portrayal of the protagonist, Xiao Yu'er ("Little Fish"), And there has has been no stopping the young star since then who has been actiong in many series and movies since then.
He also took the lead in the recent iQIYI war and military hit drama series "The White Olive Tree" earlier this year. Chen plays the role of protagonist Li Zan, a bombs unit soldier dispatched to a war torn East country.
The 'iQIYI Starship' campaign will launch with events in Bangkok and Jakarta:
June 29 – Bangkok Meet & Greet with Chen Zheyuan in Bangkok, Thailand.
June 30 – Telkomsel & iQIYI Strategic Partnership & iQIYI Indonesia Launching Event with Chen Zheyuan in Jakarta, Indonesia.