Why the ‘Tiny Chef' cancellation broke the internet's heart

Fast Company

18 hours ago

Justice for Tiny Chef.
A now-viral clip of the stop-motion animated star of The Tiny Chef Show getting laid off directly by the execs at 'Mickelflodeon' has tugged at the heartstrings of the internet.
In a YouTube short posted earlier this week, now with 365,000 views, the tiny green chef (Cheffy, as he's known to friends) is minding his business, dusting his room, when he gets a call delivering the terrible news: His show's been canceled. 'But we won an Emmy,' he lisps into the phone. 'What about Rob? And Jen? Kate, Patty, MK, Leah—all my friends.'
Wiping away tears, he says: 'I understand. I love you too, bye.' He tries to go back to cleaning before breaking down on the bed. Gut-wrenching.
'That little attempt to straighten himself out and then get back to what he was doing only to immediately break down… that's REAL grief right there,' reads one of the YouTube comments. 'I have no idea who this is but after watching this he means the world to me and something needs to be done about this great injustice,' another commenter wrote.
According to the creators of the stop-motion series, which began on Instagram before being picked up by Nickelodeon in 2022 for three successful seasons, the cancellation was 'very unexpected.'
Tiny Chef's creators Rachel Larsen and Ozlem 'Ozi' Akturk told The Wrap, 'We always try to play Chef's life really authentically and this was a big moment—this was his dream show.' They added, 'I think to not show how that would affect him isn't right.'
To rub salt in the wound: 'Bro look at how happy Tiny Chef was back when the show initially got picked up…..' one X user posted. In each episode, the tiny herbivore chef created equally tiny dishes, from apple pie to guacamole. Each episode featured a celebrity announcer, with cameos from RuPaul, Alan Cumming, Kristen Bell, and Rebel Wilson.
Now Cheffy needs your help. 'Many of you have said that you would die for Tiny Chef, we don't need all that (!!!) but we do need crowdfunding to keep going,' reads a call for donations on the show's website. As soon as the internet found out about Cheffy's plight, they sprang into action.
'Oh. Nickelodeon BROKE this man….' one X user posted, now with over 111.8 million views. 'How did they make me care about this character despite never seeing a single episode,' asked another. (Indeed, it seems many of Tiny Chef's most fervent supporters only learned of his existence this week.)
'Normalize having characters reacting to their shows/films getting cancelled to make people hate CEOs even more,' one X user wrote. Another added, 'This is why animation is so important too. AI slop won't make you feel emotions like this.'