'I tried TikTok's cult lash growth serum and here's my honest thoughts'
It goes without saying, most women strive for naturally long, perfectly curved, eyelashes. At least, it's my beauty goal.
Ever since I was a teenager, and started wearing mascara, I have been fascinated by the length and volume of people's eyelashes. Some of my best friends have the perfect flutter, and I am in awe.
I have tried numerous lash growth serums over the years in a bid to achieve long lashes, especially as I have sworn off lash extensions and falsies, simply because I don't have the time, patience, or steady hand to perfect them.
While lash serums may not be an instant solution to get long, voluminous lashes, it's a step in the right direction and a long-lasting alternative to glue-on falsies.
One of my go-to lash growth serums is Glow For It's Lash Growth Serum, which I have been using for a few years now. Turns out I'm not the only one, as it is reportedly the number one bestselling product on TikTok, and a viral sensation that has amassed almost 70 million impressions on the social media platform, according to the brand.
Not only is it a hit on TikTok, but there has been an increase in searches for the product too – 13,000 Google searches per month to be exact. Just to hone the point the Lash Growth Serum is a must, over 250,000 units have been sold, the brand representative told us. Safe to say, it's a hit.
This multi-peptide serum has been formulated with natural ingredients to boost the lash growth and strength after numerous uses. Formulated with sodium hyaluronate, panthenol, biotin, peptides, zinc chloride, as well as camellia sinensis, clover flower, green tea, and chamomile extract, to stimulate healthy lash growth. Simply sweep over your lash line on clean lids. Clinically tested. BUY NOW FOR £30
Glow For It's Lash Growth Serum is a UK brand with female founder Daisy Kelly at the helm.
The serum is a vegan, cruelty free and B-corp certified brand that uses natural ingredients to create an effective lash growth serum that is gentle on the delicate eye area.
Formulated with biotin and peptides, which stimulate hair growth, as well as strengthen the hair. This blend is combined with sodium hyaluronate that works to hydrate the surrounding tissue to support healthy hair growth, as well as panthenol, which also functions to improve moisture retention, the hair texture and elasticity. While zinc chloride, camellia sinensis, clover flower, green tea and chamomile extract also boost the hair growth, and nourish the area.
The key factor in the ingredients list is this peptide-powered serum does not include prostaglandin analogues, which can cause orbital fat loss around the eye, hyperpigmentation and discolouration.
Prior to using Glow For It, I wouldn't have noticed this, but actually the effect of prostaglandin is quite obvious when you know what to look for. This serum never left my eyelids looking red, or purple, or more tired than they already are. When I used other lash serums I noticed red rings on my lids, but thought nothing of it. However, it wasn't until I swapped those former serums for Glow For It's creation I realised the impact of a prostaglandin-free creation.
What I also love about this serum is it is lightweight on my lashes, doesn't cause irritation, and contributed to significant lash growth, which is what we yearn for after all.
Lash serums not only work to stimulate healthy hair growth, and a gentle environment around the lashes to support that growth, but it works to keep the eyelash hairs in the growth phase for longer. Of course, everyone has a different hair growth cycle, or may start using their Lash Growth Serum at a different time in the hair growth serum, which can impact when you start noticing a longer flutter. For me, I noticed my lashes appeared fuller and started to grow longer than the 1cm stub, within a fortnight after nightly use.
Glow For It's serum is easy to use, simply sweep along the lash line – just make sure your eyelashes are clean and free from any eye make-up products. I typically apply at night before I go to bed, so I have eight hours (she says) to let this magic solution work its wonders. More Trending
I first started to use the serum every night, and when I noticed a difference I will continue to use it, but maybe every other evening. However, this is down to each individual, and their desired look.
What I also noticed was a little goes a long way, and the tube can last me for months, even after regular use. When I did need a top up I thought the £29.99 price tag was a reasonable sum to pay, especially in comparison to more expensive alternatives.
I always think it's a positive sign when a brand offers a money back guarantee, which Glow For It does. If you are dissatisfied with the product you can return it, but from my experience with Glow For It, as well as other companies that offer a money back guarantee, they know their product is good enough you will never need to call to go through this process.
I may be a fan, as well as the millions of TikTok users, but in case you need extra convincing, Glow For It's Lash Serum has also racked up an impressive 1,349 glowing reviews from shoppers too.
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