Africa24 Group partners with Ivorian MMA Federation
Africa24 Group, the media conglomerate and broadcaster of four high-definition television channels, has signed a partnership with the Ivorian Mixed Martial Arts Federation (FIMMA) to promote and broadcast MMA content in Côte d'Ivoire and across Africa.
The partnership aims to highlight emerging talent through exclusive athlete coverage, dedicated programming for MMA competitions, and the promotion of values deeply rooted in the sport, discipline, respect, self-improvement and inclusion. Through its extensive broadcast reach and influence, Africa24 is set to play a transformative role in showcasing African MMA on the global stage.
As part of the agreement, Africa24 Sport, the only 24/7 African sports news and competition channel, will offer exclusive access to MMA events, with magazine-style programming, expert commentary and in-depth analysis by seasoned journalists. Viewers can already access exclusive footage via replay, further extending the reach of the sport to fans across the continent.
Constant Nemale, Founder and President of Africa24 Group, said: 'This agreement with the Ivorian MMA Federation is a positive step forward for sports fans across Africa. Africa24 Group is committed to delivering high-quality content through a platform accessible to all. This new milestone should benefit all sports, national and continental federations, and Olympic committees across Africa. It's about building a shared platform that ensures maximum visibility, unparalleled exposure, and unprecedented reach for every sport on the continent.'
Jackson Parfait TAPÉ, President of the Ivorian MMA Federation, added: 'Mixed Martial Arts in Côte d'Ivoire is evolving fast. The sport is growing steadily, backed by a strong organisational structure and promising momentum. I believe it has a bright future both in Côte d'Ivoire and across Africa.'
Guillaume BEDA, Vice President of the Ivorian MMA Federation, stated: 'MMA needs greater visibility, not only in Côte d'Ivoire but also globally. This partnership between the Ivorian MMA Federation (FIMMA) and Africa24 Sport is precisely aimed at showcasing a sport that is taking root and expanding in our country.'
The Ivorian MMA Federation has welcomed the collaboration, viewing it as a catalyst for growth and recognition.
This initiative aligns with Africa24 Group's broader mission to support youth development and harness Africa's potential as a hub of emerging sports talent. By amplifying MMA's presence and professionalism, the group reaffirms its role as a pivotal force in the evolution of African sports media.
With Africa24 at the helm of coverage, MMA fans across the continent can look forward to dynamic, in-depth, and accessible programming that showcases the best of African combat sports talent.
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