Saudia Hajj Services: Saudia Transforms Hajj Experience with Innovative Technologies and Major Investments, ET TravelWorld
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Saudia, the national airline of Saudi Arabia, has announced a strategic shift in its approach to Hajj 2025, offering a holistic pilgrimage experience that goes beyond air travel. With over one million seats and 158 aircraft allocated, the carrier will operate across 100 destinations, expecting to claim up to 35 per cent of the Hajj market share this season.The airline is now taking a lead role in delivering ground services, accommodation, and hospitality for pilgrims. Over 11,000 staff and technicians will be deployed during the 74-day operational window, with services tailored to enhance comfort, accessibility, and efficiency. Saudia has also launched a dedicated Hajj and Umrah platform to streamline updates and service access for pilgrims worldwide.Director General of Saudia, Engr. Ibrahim Al-Omar, stated, 'Hajj remains one of our top national priorities. This year, we extend beyond flight operations to become a direct service provider to pilgrims. Through this expansion, we aim to deliver a holistic experience that meets the highest standards of care and hospitality.'A SAR 100 million investment across Makkah, Madinah, and key sites will fund lounges, rest areas, and multilingual support centres modelled on Saudia's AlFursan lounges. The airline also introduced 'The Coolest Ihram ' — a high-tech pilgrimage garment designed in partnership with Landor and brrr. It features rapid-cooling technology, UV protection, and meets Islamic dress requirements.Onboard, pilgrims will benefit from accessible transport, curated meals, prayer announcements, and medical services, including oxygen and stretcher support. With these comprehensive enhancements, Saudia is positioning itself as a leader in redefining the spiritual travel experience.
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