HGreg and Pizza Salvatoré Launch a Pizza-Flavored Air Freshener in Celebration of Pizza Week
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MONTREAL — To mark Pizza Week, which runs from May 1 to 10, HGreg and Pizza Salvatoré are joining forces to offer an experience as playful as it is unexpected: a pizza-scented air freshener for cars.
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This bold initiative, the brainchild of HGreg's marketing team, was initially aimed at creating an original idea for April Fool's Day. The excitement sparked by the idea resulted in a collaboration with Pizza Salvatoré—a Québec-based company known for its daring marketing strategies—in order to make the project a reality for Pizza Week.
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Produced in a limited edition of just 1,000 copies, this air freshener is distributed through HGreg dealerships, Pizza Salvatoré's social media and a campaign with several influencers and content creators.
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'HGreg is thrilled to partner with another local company to design something unique that amazes and entertains,' said Harry Kasparian, Vice-President of Marketing at HGreg. 'Remaining innovative and engaged with our community is key for us, and this collaboration fits perfectly with our approach.'
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'Right from our initial talks with HGreg, we were enthusiastic about the concept of an April Fool's Day pizza-scented air freshener,' expressed Elisabeth Abbatiello, partner and vice-president of communications and outreach at Groupe Abbatiello. 'This initiative embodies our desire to infuse humour by creatively engaging with our brand: it adds a savoury and delightful twist to every drive, staying true to the innovative spirit of the Pizza Salvatoré team.'
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Since its announcement last April, the air freshener has already created a buzz, highlighted by a mention on the Salut Bonjour TV show and generating numerous reactions on social media. This campaign adds to a series of creative initiatives deployed by HGreg this year, including a notable collaboration with Polysleep for April Fool's Day.
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About Pizza Salvatoré
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Founded in 1964 by Mr. Salvatoré Abbatiello and taken over by the third generation from their parents in 2018, Pizza Salvatoré is a 100% Québec-based fast-food chain that is family owned. With more than 3,000 employees in the east of the country, the banner operates a franchise network of more than 115 restaurants in Québec, New Brunswick, Nova Scotia and Ontario. Famous for its mozzarella-stuffed-crust pizzas and poutines made with fresh cheese, Pizza Salvatoré has a simple but powerful mission: to deliver comfort to every door, with passion and local pride.
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