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Vitamin C showdown: e.l.f. Bright Icon vs. SkinCeuticals C E Ferulic

Vitamin C showdown: e.l.f. Bright Icon vs. SkinCeuticals C E Ferulic

New York Post16-05-2025

New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change.
In the realm of skincare, few ingredients shine as brightly as vitamin C. In my book, it's the ingredient that most dermatologists would recommend as a seamless integration into anyone's skincare routine, as it's best known for giving skin a youthful, glowing boost.
While its reputation for brightening, firming and defending against environmental stressors has made it a staple in many routines, not all vitamin C serums are created equal.
As soon as I heard the 411 about the new e.l.f. SKIN Bright Icon Vitamin C + E Ferulic Serum, I knew the fresh-on-the-shelves product was a contender against the beauty industry favorite: the SkinCeuticals C + E Ferulic.
What to know? The SkinCeuticals C E Ferulic is $182 — an item that many anti-aging enthusiasts would vouch for being worth the investment — and the new e.l.f. SKIN serum is only $16.
'The new Vitamin C + E + Ferulic Serum is all about giving your skin a healthy, radiant glow,' Robin Shandler, chief innovation officer at e.l.f. Beauty, exclusively told Post Wanted. 'It helps brighten dullness, even out your skin tone, fade the appearance of dark spots, and over time, can make your skin feel firmer and smoother, while boosting overall radiance. All in all, it's your go-to if you're looking for brighter, more even, and visibly refreshed skin.'
As a full-time beauty product tester and commerce reporter, I had to put both serums side by side on my bathroom vanity to put them in a beauty duel. Here's my comprehensive review comparing the budget-friendly option to the gleaming and adored predecessor.
e.l.f SKIN
Pros: More lightweight than the SkinCeuticals C E Ferulic, absorbing quickly into the skin
Contains the same trifecta of ingredients as the SkinCeuticals C E Ferulic: 15% vitamin C (though SkinCeuticals contains L-ascorbic acid, the purest form of vitamin C), 1% vitamin E and 0.5% ferulic acid
Delivers a glowing, hydrated finish when incorporated into your skincare routine, and is fitting for most skin types Cons: More research needs to be conducted to assess how e.l.f. SKIN's serum works for the skincare user who's keen on anti-aging
Not the best for extremely oily skin types, though it works well on moderately oily skin, and combination skin
The e.l.f. SKIN Bright Icon Vitamin C + E + Ferulic Serum is new to the brand's lineup (which, ahem, I've tested most of). It contains 15% of the superstar ingredient vitamin C, along with vitamin E and ferulic acid to serve as a triple threat against discoloration, dark spots and fine lines.
It's supremely amazing for $16 — and is something I still can't get over.
SkinCeuticals
Pros: Well-studied to relay the connection between consistent use of this serum and anti-aging benefits
Contains the purest form of vitamin C
Hydrating on the skin, working well for different skin types Cons: Hefty price tag
Potent scent
SkinCeuticals C E Ferulic is a high-potency antioxidant serum that helps protect the skin from environmental damage while improving the appearance of fine lines, wrinkles and overall skin brightness — exactly why it's all-the-buzz.
It combines 15% pure vitamin C (L-ascorbic acid), 1% vitamin E (alpha tocopherol) and 0.5% ferulic acid: three powerful antioxidants that work synergistically to neutralize free radicals caused by UV rays, pollution and infrared radiation. With consistent use, it delivers long-lasting antioxidant protection and is frequently recommended by dermatologists for those looking to boost their anti-aging routine.
In addition to its protective benefits, C E Ferulic also helps boost the skin's firmness and radiance with continued use. The serum has a lightweight, slightly tacky texture that absorbs quickly into the skin, and though it comes at a premium price point, it may be a worthwhile investment for you due to its clinically proven efficacy and visible results.
Packaging and First Impressions
e.l.f. SKIN's Bright Icon Serum arrives in a vibrant orange bottle with a minimalist design, exuding a youthful and approachable vibe. The dropper dispenses the serum smoothly, and the lightweight formula absorbs quickly without leaving a greasy residue.
On the other hand, SkinCeuticals' C E Ferulic comes in a classic amber glass bottle with a dropper. The serum has a slightly thicker consistency and a distinct scent that, undoubtedly, some users find off-putting. However, its effectiveness has garnered a loyal following, and the e.l.f. SKIN serum has a pretty similar (though not as potent) scent.
Ingredient Breakdown
e.l.f. SKIN's Bright Icon Serum boasts a 15% concentration of vitamin C (ascorbic acid), complemented by vitamin E and ferulic acid. This combination aims to brighten the complexion and provide antioxidant protection.
SkinCeuticals' C E Ferulic features a potent 15% concentration of L-ascorbic acid, along with vitamin E and ferulic acid. This formulation is designed to neutralize free radicals, improve the appearance of fine lines and wrinkles, while enhancing skin firmness. Essentially, the ingredient cocktail is near-exact, though SkinCeuticals delivers a 'better' form of vitamin C, according to the dermatologists I've consulted in my years of beauty reporting.
'L ascorbic acid is the water-soluble form [of vitamin C],' Purvisha Patel, MD, board-certified dermatologist and founder of Visha Skincare, shared with me in an interview all about vitamin C. 'It's most easily absorbed by the skin, unstable in sunlight and air (oxidizes) and is tricky in formulation; this results in the different qualities of vitamin C serums.'
However, while the e.l.f. SKIN serum doesn't contain L-ascorbic acid, it still holds a game-changing formula, with its low cost even more of a reason to grab it.
'At the heart of this breakthrough serum is a powerful triple threat of powerful ingredients: 15% Vitamin C, 1% vitamin E and 0.5% ferulic acid to help fade dark spots, even out skin tone, smooth texture and give your skin that lit-from-within glow — without clogging pores,' Shandler explained. 'This combination delivers results at a fraction of the price at $16, proving that effective skincare doesn't have to come with a luxury price tag.'
My Review
I've been using the new e.l.f. SKIN serum for a few weeks now, and I can attest that my skin looks brighter and healthier, sans any greasy residue that I've experienced. The serum's lightweight texture makes it suitable for layering with other products, and I consider the e.l.f. SKIN serum and the brand's Holy Hydration! SPF 30 Face Cream ($13) to be a dynamite pairing.
SkinCeuticals' C E Ferulic is renowned for its ability to deliver visible results, including a more radiant complexion and diminished fine lines. Its stability and efficacy have been backed by numerous recent clinical studies. It does have a thicker consistency, but it's not difficult for skin to absorb.
Price Comparison
If your skincare shelf were a battlefield, Vitamin C is essentially that noble knight valiantly fighting dullness, fine lines and pollution-induced gloom. And, in this kingdom of serums (well, not a kingdom; it's really my bathroom), two contenders square off with glowing swords: the celebrity-status SkinCeuticals C E Ferulic and the new, budget-savvy upstart e.l.f. SKIN Bright Icon.
Let's talk royalty first. SkinCeuticals C E Ferulic has held the throne in dermatologists' offices and luxury vanities for years. At a whopping $182 for one ounce, it doesn't just promise results, it demands them.
Meanwhile, e.l.f. SKIN, that drugstore darling of Gen Z and budget-conscious skincare nerds, dropped its Bright Icon serum with a price tag of $16. And, yes, you read that correctly — only $16. It's almost criminally affordable, especially when it's claiming to house the same star-studded trio: vitamin C, vitamin E and ferulic acid.
Comparing the Formulations
Victoria Giardina
First up: formulation. The formulations are near-exact. The e.l.f. SKIN serum is clad with 15% vitamin C, 1% vitamin E and 0.5% ferulic acid, while the SkinCeuticals serum contains 15% L-ascorbic acid (pure vitamin C), 1% vitamin E and 0.5% ferulic acid.
As mentioned, L-ascorbic acid is what the pros will stand behind for being the purest form of vitamin C but, in all honesty, the e.l.f. SKIN serum is your best bet if you simply want to incorporate vitamin C into your routine and aren't super particular about its prototype.
Texture-wise, the SkinCeuticals pours out like a watery elixir — thin, fast-absorbing and just a touch sticky. The smell isn't my cup of tea, but the serum as a whole has gained a following because of its anti-aging prevention and slowdown with consistent use.
In contrast, the e.l.f. SKIN serum is slightly more viscous, with a scent that's a bit more pleasant than SkinCeuticals' version. It's citrusy and almost cheerful. It's a small win in the morning skincare routine, but I still *cannot* get over how e.l.f. SKIN whipped up a $16 serum that's pretty exact to the SkinCeuticals prodigy, even down to a similar scent.
'This serum is great for everyone — whether your skin is oily, dry or somewhere in between,' Shandler noted. 'If you're looking for a healthy, radiant glow while also tackling things like dark spots, uneven tone or dullness, this one's for you! It's effective, easy to use and fits seamlessly into whatever routine you already have going.'
Final Verdict: How to tell if e.l.f. SKIN or SkinCeuticals is best for you
Now to the results: SkinCeuticals is backed by decades of research and peer-reviewed studies. It's been clinically shown to improve photodamage, firm skin and neutralize free radicals. Dermatologists don't just recommend it, but they probably worship it after hours.
The e.l.f. SKIN serum, on the other hand, is newer to the game. Anecdotal reviews are promising: users report brighter, smoother skin, and some even dare to whisper 'dupe.' But there's no clinical data yet to back those claims.
When it comes to packaging, SkinCeuticals sticks to its minimalist, brown glass bottle, medicine dropper, no-nonsense labeling. It screams 'prescription-grade.' It's basically the Harvard grad of serums. While I appreciate a serum that can stand all tall and professional on my shelf, I also appreciate how e.l.f. SKIN plays up the fun factor. The packaging is sleek and modern with playful branding.
It's a serum that says, 'I'm serious about skincare, but I also drink oat milk lattes and listen to skincare podcasts.'
Shelf life is a huge factor with L-ascorbic acid. SkinCeuticals' formula stays stable for around six months after opening, thanks to patented technology and airtight manufacturing. With e.l.f.? The jury's still out, but it may have a faster oxidation time, meaning your serum may turn amber faster.
You may think, 'Well, that's OK,' however, this matters. Oxidized Vitamin C is less effective and can be potentially irritating. If you opt for the e.l.f. SKIN serum, storage and usage speed are key.
In terms of feel on the skin, SkinCeuticals disappears quickly, but can leave a tacky layer that plays well under sunscreen. The e.l.f. SKIN takes a little longer to absorb and can feel a tad heavy for super oily skin types. For my combination and sensitive skin, it fares well.
Alas, we hit the philosophy of skincare. The target SkinCeuticals customer is all about investment, efficacy and science. It's the serum for those who see skincare as a serious business. If you view skincare as an extension of your healthcare — and not just self-care — the OG SkinCeuticals serum may be worth that $182 price tag.
As a 20-something-year-old, e.l.f. SKIN is more my speed. It's for the experimentalist. The student, the budget beauty warrior who believes glow shouldn't cost a small mortgage payment. It's just as fitting for the crowd who's just starting their active ingredient journey or wants to stretch their dollar.
Would a dermatologist ever recommend e.l.f. SKIN over SkinCeuticals? Honestly, I'm not too sure. But, would a savvy skincare TikToker tell you it's a pretty good dupe for a fraction of the price? Absolutely.
This doesn't mean e.l.f. SKIN isn't up to snuff. But if you want immediate, clinical, almost surgical precision results, SkinCeuticals wins, hands down. But, if you're in your 20s, on a budget and hoping to dip your toe into antioxidants without emptying your wallet, e.l.f. SKIN makes a compelling case.
Think of it like this: SkinCeuticals is the Michelin-starred restaurant. You book a table, pay top dollar and expect culinary miracles. e.l.f. is the local food truck with a cult following—it might not have the pedigree, but sometimes, it hits the spot.
'It took us more than 4 years and a whole lot of trial and error, but we finally unlocked the secret to perfecting a formula that delivers brighter, smoother, glowier skin with every drop,' Shandler noted, emphasizing how this formula is top-quality and the real deal.
There's also the question of ethics. e.l.f. is cruelty-free and vegan, which is a major draw for conscious consumers. SkinCeuticals is owned by beauty powerhouse L'Oréal, which complicates the cruelty-free conversation.
The Bottom Line
So, where does that leave us? In a surprisingly neck-and-neck battle, where SkinCeuticals reigns supreme in potency and prestige, but e.l.f. SKIN sneaks in as the crowd-pleasing underdog with a heart (and price tag) of gold.
Bottom line: If you've got $182 to burn and crave clinical-grade transformation, stick with the SkinCeuticals classic. But if you're ballin' on a budget and want to keep your skin (and conscience) clear, e.l.f. SKIN Bright Icon Serum just might be your new vitamin C MVP.
This article was written by Victoria Giardina, New York Post Commerce Journalist & Content Strategist, who has spent countless hours researching, testing hundreds of products and comparing the latest makeup, skincare, hair and beauty items and trends to determine what's truly worth your hard-earned cash. She evaluates formulas, textures, ingredients and more, in addition to consulting medical and industry experts. Some of Victoria's latest conquests include testing the best vitamin C serums on the market, and a rinse-and-repeat review of the best shampoos of 2025. Victoria, who received a beauty industry essentials certification from the Fashion Institute of Technology, has been creating shopping guides for the New York Post since 2021 and previously held positions at Insider Reviews and CNN Underscored.
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For e.l.f., acquiring Rhode is about bolstering its skincare portfolio and expanding into a more premium, DTC arena. E.l.f. has been primarily known for color cosmetics, though it's been pushing into skincare (e.l.f. Skin and the 2023 Naturium acquisition). Rhode is purely a skincare player with a high-profile founder. This gives e.l.f. a bigger foothold in skincare, one of the fastest-growing segments of beauty, and potentially access to customers willing to spend more on prestige products. Rhode has an intensely engaged fanbase; the CEO recounted how people camped out for 14 hours at a Los Angeles pop-up just to buy Rhode products and meet the team. This kind of brand loyalty and buzz is invaluable. E.l.f., of course, has its own army of fans and a savvy social media presence. By joining forces, e.l.f. can amplify Rhode's reach (e.g. introduce Rhode to e.l.f.'s millions of customers and retail partners) while Rhode's hype and celebrity aura rub off on e.l.f. The founder, Hailey Bieber, will stay onboard. Rhode has primarily been a DTC brand with limited physical retail presence. E.l.f. can leverage its robust retail distribution network to scale Rhode beyond DTC. There's an opportunity to get Rhode products on shelves worldwide, dramatically increasing their availability. E.l.f.'s international infrastructure can accelerate Rhode's overseas growth. After the stock's rollercoaster in late 2024 and early 2025, e.l.f. shares have partly recovered but remain below their previous highs. At the time of writing, ELF trades around $112 per share. At this price, e.l.f.'s market capitalization is $6.34 billion. That puts EV/EBITDA at 22 using FY2025 adjusted EBITDA of $296.8 million, and P/S at about 5. On an earnings basis, the stock trades at around 58 price to earnings (P/E). Source: Gurufocus A closer look at these multiples reveals the current P/E ratio is 37% below its 10-year historical average of 93x. It also falls below its 5-year average of 90x and its 3-year average of 68x. The current P/S is also below its historical average. While elevated in absolute terms, the current multiples are below e.l.f.'s historical range, highlighting potential upside. Still, part of this compression likely reflects investor caution amid macro uncertainty and tariff-related risks. Source: Author When compared to select beauty industry peers, e.l.f.'s valuation looks expansive at first glance. Aside from global giant L'Oreal, most competitors trade at around 1x P/S (both trailing and forward) and similar multiples on price-to-gross-profit. However, those same peers are expected to post negative revenue growth over the next two years, while analysts project e.l.f. to grow revenue by around 18% annually. While I take these projections with a grain of salt given the macro uncertainty, e.l.f. warrants a premium. The company has disrupted the market by offering high-quality products at low prices, while sustaining gross and EBITDA margins above industry averages. e.l.f. is also better positioned to raise prices if the tariff war intensifies, given its value positioning and built-in pricing elasticity. That combination is precisely why the stock deserves to trade at a higher multiple than slower-growing peers. Finally, it's also worth noting that, despite the heightened uncertainty, Baillie Gifford (Trades, Portfolio) has maintained 14% of e.l.f. Beauty shares outstanding, reflecting institutional confidence in its position. As I've discussed throughout the article, there are several risks to consider. The tariff overhang is the most immediate risk. If the 55% import tariff on China-made goods remains in place or worsens, e.l.f.'s costs will rise significantly, squeezing margins or forcing further price hikes. E.l.f. has been outperforming rivals, but competition in beauty is fierce and relentless. Giants like L'Oreal, Estee Lauder, and Coty won't cede market share without a fight. Additionally, the rise of new celebrity brands (every influencer and celebrity seems to launch a beauty line nowadays) means e.l.f. must keep its edge. E.l.f.'s products are affordable, but they are still discretionary purchases. A downturn in consumer spending, whether due to recession, inflation reducing disposable income, or shifts in preference, could impact sales. E.l.f. now has the task of integrating Rhode and realizing the growth that justifies the hefty price tag. We don't know its full financials, and Rhode could become a drag on e.l.f.'s earnings. Also, mergers can be distracting and sometimes fall short of expectations. There's a risk that management bandwidth is stretched, or that Rhode's growth slows under a new corporate structure. Additionally, the deal's financing involves $200 million in new stock issuance (diluting existing shareholders) and a large cash outlay that will increase debt. E.l.f. Beauty results demonstrate strong momentum and gaining share globally. It has been gaining shelf space and remains the #1 brand across Gen Z, millennials and Gen Alpha. E.l.f. continues to disrupt the sector, but now its supply chain has also been disrupted by external forces. The tariffs from China are a real headwind, and they warrant caution in the short term. The stock has surged over 25% post-earnings, driven by strong results and the news that a U.S. court blocked Trump's tariffs. However, there are tools at the Trump administration's disposal to reinstate back tariffs. With that in mind, the 25% jump might have been overexcited. The ride in the short term will be wild. For long-term investors, the company is executing well on the matters that are under management control, with expanding market reach and a clear strategic vision. Given the strong fundamentals and long-term upside, I will continue to hold. This article first appeared on GuruFocus.

35 Affordable Beauty Products Worth Keeping Secret
35 Affordable Beauty Products Worth Keeping Secret

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35 Affordable Beauty Products Worth Keeping Secret

Kahi Wrinkle Bounce Hydrating Multi-Balm is a K-beauty darling containing salmon complex and collagen to reduce fine lines and improve overall brightness. It's a super hydrating product that reviewers swear has helped them on their journey to ~glass skin~ and overall dew. One Size 24-Hour Liquid Eyeliner bids adieu to runny formulas of eyeliner's past with a waterproof finish that *stays* waterproof all. day. long. No smudging. Seriously. This is vegan and cruelty-free!Promising review: "I used KVD for years and have tried many others. This is my new favorite eyeliner. It goes on super smooth and mine stays all day." —JSGeyeliner71Get it from Sephora for $19 (available in three shades). Anua Heartleaf 77 Soothing Toner balances your skin's pH level, creating a smooth canvas that will better absorb the rest of the products in your routine. It's refreshing, gentle, and loved by reviewers who struggle with redness. Benefit Cosmetics' Super Setting Spray locks makeup in place with just a spritz (including full coverage foundation, the kind that cakes with even a whisper of humidity). Promising review: "This is a good setting spray as it does minimize the appearance of your pores and gives you that blurring effect. I wanna say it is a dewy finish, but just add the powder after you've sprayed it and make sure it's dry so you have that matte finish. It also mists evenly so you don't have big drops on your face that can ruin your makeup!!" —DanielaGet it from Ulta for $16 (also available in full size for $35). Joesoef's Sulfur Soap tackles acne, rosacea, dermatitis, and clogged pores with a vengeance, a simple switch in your nighttime routine that stares blackheads in the face and says "not today." DHC Velvet Skin Coat ensures all-day-stay and hydration via two superstar ingredients: organic olive oil (which provides antioxidant-rich hydration and protection against environmental stressors) and silica, the latter of which bids adieu to the excess oil that loves to claim your T-zone as its home. Promising review: "I could go on and on about this magic face sauce, but instead I'm just gonna lead with the pictures from my random sweat test experiment and tell you what you're seeing. I think it did a GREAT job of soaking up the oil on my nose and forehead, much better than any pressed or loose mattifying powders I use. The (picture on the right) is after I danced Lindy Hop, Shag, AND Balboa (all fairly rigorous dance lexicons in the swing dance family) for three hours in a hot crowded bar that had to be at least 90 degrees inside. According to my Fakebit, I did 20,000 steps that night so I REALLY put this stuff to the hardest test I could manufacture! It's lasted for forever as well, so I definitely think it's a good deal for the price. It's small, but you don't need a lot!" —QueenofthehouseGet it from Amazon for $20.97. SkinSmart Facial Cleanser Spray targets acne-causing bacteria with just a single spritz. It's beloved by athletes who are constantly sweating, medical professionals who have to wear face masks, and teens experiencing their first breakouts. Sephora Mini Color Shifter Strange Botanicals Eyeshadow Palette contains four pigmented base shades and a hint of blue shimmer. This purse-friendly reviewer favorite is great for folks who want to experiment with pops of color but don't want to commit to a pricier palette. Promising review: "I can't believe this palette is not more expensive. The quality is amazing. I have three of these palettes. The mushroom one is my favorite. The color-shifting shadow is beautiful!" —AnonymousGet it from Sephora for $6 (originally $10). Anastasia Eyebrow Highlighter Crayon is a blessing for the in-between-tweezing periods where stubborn hairs are starting to show but are *still* too tiny to pluck. Promising review: "Fabulous tool to carve out eyebrows. Easy to use and blend. Couldn't be happier, highly recommend it. Tons of product, it is quality and lasts all day." —Sephora CustomerGet it from Sephora for $18 (available in three shades). Maybelline Dream BB Cream hydrates, blurs pores, and evens out your overall complexion in a pinch (no more "did I blend evenly?" panic required). It also contains broad-spectrum SPF 30, i.e. you can rush out of the house knowing your complexion is simultaneously looking fresh *and* being protected. This lightweight product is great for normal and dry complexions, but may not be the perfect fit for oily review: "So happy I finally found something that covers my rosy cheeks, blemishes, and large pores. I have combination skin type: oily t zone and overall dry skin, and it works for my skin. The best part is that it has SPF 30 in it. My dermatologist does not stop stressing the importance of daily use of SPF on the face, so now I'm happy I can still cover up my pimples and protect my skin from harsh UV rays from the sun. It doesn't feel heavy on my face and doesn't make it look like I caked on a pound of foundation. I have used it for about three weeks already and have not noticed an increase in pimples or skin irritation." —DavisGet it from Amazon for $6.28. Lanolips 101 Ointment should be applied before bed and voilà, you'll wake up to a nourished pout that has effectively bid adieu to flakes. The flavors are delish, too: strawberry, peach, glazed donut, dulce de leche, watermelon, and raspberry shortcake. Promising review: "This stuff is my favorite lip product, bar none. I've been a lip balm/ChapStick user for years, and have tried just about every brand. This stuff just WORKS, it leaves my lips moisturized hours later and they don't feel more dry when it wears off." —K Get it from Amazon for $14. Naturium The Smoother Glycolic Acid Exfoliating Body Wash proves that body products *should* be just as diligent as the products you put on your face. In other words, this prevents back breakouts and uses glycolic, lactic, pyruvic, and tartaric acids to slough away dead skin cells and buildup. Promising review: "This is the best body wash I have ever used. It helps brighten my skin and keeps my KP at bay." —Janice D. Get it from Soko Glam for $16. Nyx Color-Correcting Concealer Palette contains six color correcting hues: green to combat redness, peach to cover up dark circles, light and medium to make blemishes go poof, and purple and pink to brighten your overall complexion. Quickly layer this under foundation to tackle your skin concerns in one quick swoop, resulting in a professional finish. Promising review: "I have the worst dark circles under my eyes and for whatever reason, NOTHING has been able to help them at all. I've tried every cheap and expensive concealer, and you can't even tell the difference. I decided to give this a try because it was so DECISION I EVER MADE! This actually covers up my dark circles completely!! I mostly just use the pink color for that, but I've used some of the other colors for acne spots and redness, and they work just as well." —Liz Get it from Amazon for $8.15. Tower 28 Beauty BeachPlease Lip + Cheek Cream Blush is the ultimate two-in-one product. A sun-kissed glow is yours with just a few quick and buildable swipes, the hues are impeccable, and reviewers rave about the unreal lasting power. ::adds terra-cotta shade to cart:: This even contains green tea and aloe vera extracts to soothe, calm, and hydrate your complexion whilst giving it a flush of color. Promising review: "I am in love with these lip and cheek tints. I own magic hour and rush hour, and both blend beautifully. The colors melt into my skin and give a radiant sun-kissed finish. I apply these with my blender, but you could use anything really. They're pigmented and long-lasting under my mask, rush hour did not MOVE under my mask, and I didn't even set it!" —katiebean19Get it from Sephora for $20 (available in six shades). Peripera Ink Velvet Lip Tint contains a lightweight (but buildable!) formula that provides rich pigment in one swipe, not feeling cake-y like the matte lipsticks you've splurged on in the past. Extra kudos are in order for a ~precision applicator~ that makes filling in your Cupid's Bow a breeze. Promising review: "Very pretty color. Lasts a long time, doesn't smudge when dry, and when I think I need to reapply, I can just put a new coat over it and it looks good as new. Love it!" —ShawnGet it from Amazon for $9.90 (available in seven shades). Anua Heartleaf Quercetinol Pore Deep Cleansing Foam contains BHA, triple hyaluronic acid, glycerin, and heartleaf. Translation: it soothes, exfoliates, and slows down sebum production. Consider this an excellent contender for the second step in your double-cleansing routine. Sacheu's Peel Off Lip Liner Stain ensures your pout stays pigmented with color all day long, through coffee sips and meetings, reapplication officially unnecessary. Promising review: "Love this lip liner! I mainly use it as a liner rather than on my whole lip because I think it looks prettier that way. It doesn't take long to dry, and peeling off is quite fun. I love the shade MUAH-ve, I'm light-medium toned, and it's a beautiful dark pink/brown shade." —RachelGet it from Ulta for $12 (available in seven shades). The Klog Plant-Rich Antioxidant Pore Cleansing Oil removes stubborn makeup (we're looking at you, waterproof mascara) with ease, lathering beautifully for a luxurious experience that penetrates deeply without stripping your skin of moisture. Promising review: "This is hands down the best oil cleanser I have used. I have been double cleansing for years. I never want to be without this. I have very sensitive skin and eczema. This feels good on my skin with no irritation." —Carol S. Get it from Soko Glam for $17. Nyx Epic Ink Liner seriously will not budge, won't transfer, and won't smudge over smoky eyeshadow (even if you have oily lids). If you're tired of your liquid liner fading before your second cup of coffee, you're welcome. Promising review: "Seriously does not budge. Lasts all day and doesn't wipe off easily with water. I have to rub over gently with an oil cleanser. This stuff STAYS put. No lie!" —bigviclambGet it from Amazon for $6.29. Burt's Bees After Sun Lotion because while you *thought* you reapplied frequently enough on your vacay, the sunburn on your back would imply that, well, you didn't. Slather on this aloe vera and coconut oil combo for instant relief. Benefit Cosmetics Mini BADgal Mascara provides volume, volume, and did I mention volume? This 36-hour wear mascara has provitamin B5 to promote growth while a slim, flexible applicator caters to every lash. Promising review: "Makes my lashes full and long — it stays on all day and doesn't bother my eyes (contact lens wearer). I love that the wand is flexible and not rigid." —JAbeauty20 Get it from Sephora for $13. A Mario Badescu Facial Spray sets and refreshes makeup, giving foundation a dewy appearance and adding refreshing hydration to dull-looking skin. Plus, ~a few spritzes a day can keep breakouts at bay.~ The Face Shop's Rice Water Bright Foaming Facial Cleanser removes stubborn makeup (we're looking at you, waterproof mascara) with ease, lathering beautifully for a luxurious experience that penetrates deeply without stripping your skin of moisture. Acure Brightening Facial Scrub is a gritty-yet-gentle exfoliator that enlists the help of sea kelp and green clay for an overall brighter, more radiant complexion. Who will look like they've been drinking enough water? You. About-face's Matte Fluid Eye Paint is blissfully easy to blend, making it simple (and dare we say fun!?) to play around with different beauty looks — from subtle to bold. Promising review: "I just have to brag about this product. I have always applied eyeshadow by starting with concealer as a base, setting with powder, then eyeshadow. I broke my dominant arm a while back, and blending became very difficult for me. I had never used liquid shadow before because I assumed it would be difficult to work with — messy, sticky, tacky, etc. This product gave me the ability to do eyeshadow again while I had very limited mobility. I swear, you barely have to manipulate it for it to blend seamlessly. Anyone with any skill level can make this product blend into the skin flawlessly. It doesn't dry too quickly, but once it does, it is totally dry and doesn't leave tackiness. While I was struggling badly with my limited mobility, this product allowed me to do my makeup again and feel like myself with very little effort, which was all I could give at the time. I am so grateful I had this product during one of the hardest times of my life. I was very dependent on others for almost every other thing I had to do, but with this product, doing my makeup was something I was capable of, and it made my healing journey more bearable." —carleycGet it from Ulta for $16 (available in 31 colors). Tree Hut Coco Colada Body Scrub transforms your shower into a tropical oasis a la a decadent coconut and pineapple scent. Aroma aside, the product itself is indulgent: exfoliating yet moisturizing, with reviewers considering it a prep step for shaving. Good Molecules Yerba Mate Wake Up Eye Gel uses an impressive caffeine blend to de-puff your peepers (despite the amount of beauty sleep you're getting)! And listen, luxe eye creams such as this one usually cost around a trillion dollars, so finding a holy grail item like this for ~$16 is basically like striking gold. Coty Airspun Loose Face Powder sets makeup for a flawless, lightweight finish that truly lasts all day long. This is great for beginners because it won't leave behind a white cast, the kind you'd have to blend and blend (and blend) for it to go away. If you've been contemplating splurging on those high-end, high-budget setting powders for a long time — don't. This is the perfect this cult-favorite powder sets makeup has over 4,000 positive reviews. I'm not going to outright SAY that your beauty routine is suffering without it, review: "I am totally blown away by this product! I live in a warm climate and have oily skin, but by the end of my work day, using this powder, my face is still very matte! I am THRILLED! I can't believe it." —Alexis Julian Get it from Amazon for $5.67 (available in six colors, including translucent). Juno & Co.'s Clean 10 Cleansing Balm turns removing makeup into a luxurious bedtime ritual thanks to a rich, creamy pearl barley and vitamin E formula. This scoffs in the face of stubborn mascara, removing every last drop of product from your face with ease. Now, put down the makeup wipes. We're better than that. Medicube's "Zero Pore" Pads are a two-sided dream: one side is textured, the other side is smooth. They're infused with salicylic acid and white willow bark to exfoliate and lavender extract to soothe. Acwell Licorice pH Balancing Cleansing Toner takes dull, uneven skin and leads it to greener pastures (*insert idyllic farm image here*). Peony extract and licorice water brighten and, drumroll por favor — it absorbs quickly! No grease. No stick. Apply this before moisturizer to make sure all that goodness gets locked in. Promising review: "I have rosacea, and this tonic leaves my skin soft, glowy, and hydrated. I absolutely recommend it." —Regina I. Get it from Soko Glam for $18. Valitic Kojic Acid Dark Spot Remover Soap Bars are chock-full of vitamin C, retinol, collagen, and turmeric to tackle hyperpigmentation with a vengeance. And the best part? It's great for sensitive skin, too: hyaluronic acid, vitamin E, shea butter, and olive oil ensure your moisture barrier stays protected. Bio-Oil is a decades-old favorite that can tackle a whole swell of skincare concerns: it can fade scars, help prevent stretch marks, soothe cracked and dry skin, and intensely moisturize. And that's due to an impressive ingredient list of vitamins A and E, chamomile, and lavender that over 50,000 reviewers swear by.

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