Millions of Aussie consumers ditching US-made products over Donald Trump's trade war, comparison site Finder reveals

Sky News AU

21 hours ago

Aussie shoppers are steering clear of United States brands as the stench of Donald Trump's trade war latches onto American-made products.
New research from comparison site Finder, shared exclusively with SkyNews.com.au, revealed almost one in four Aussies (23 per cent) are avoiding buying US goods due to President Trump's tariff regime.
Another 31 per cent said they plan on avoiding buying American products in the coming months, meaning 11.6 million Aussies are either avoiding or plan to avoid purchasing US-made goods.
Finder's head of consumer research Graham Cooke said President Trump's trade war could hurt the US economy as he seeks to boost American manufacturing.
'This shift in shopping habits could deliver a multi-billion dollar blow to American brands fighting for a foothold in Aussie households,' Mr Cooke said.
'As trade tensions escalate, many Australians are voting with their wallets in a move that could redraw the retail map.
'The great Aussie Trump dump signals more than protest – it's a potential pivot in loyalty that local and alternative brands are poised to capitalise on.'
Finder's research showed men and women were equally avoiding purchasing American-made products, however, more women were planning to avoid buying US goods.
Almost two in five women (38 per cent) said they planned on avoiding US goods while 25 per cent of men said they plan to steer clear of products made in President Trump's America.
Meanwhile, baby boomers and gen Z were the most likely to avoid purchasing US goods due to the trade war.
Mr Cooke said shoppers could be tactful by supporting local industries while President Trump attempts to force manufacturing to American shores.
"Every dollar you spend helps shape the economy. By choosing local alternatives, Aussies can support homegrown businesses,' he said.
"This is a wake-up call to rethink our spending habits – ditch the brands that don't align with your values and back businesses that support local jobs and sustainable practices.
"Consumers have more power than they realise. Audit your spending, shop smarter and hopefully save some money in the process.'
Australian steel and aluminium exports now face 50 per cent tariffs after the Trump Administration doubled the levies earlier this month.
Automotive parts face a 25 per cent tariff while the nation remains temporarily exempt from the US President's sweeping 10 per cent 'Liberation Day' tariffs until July 9.
The US and China continue to undergo negotiations to avert a massive trade war after the two economic superpowers continually hiked tariffs on each other earlier in the year.
China had a 125 per cent tariff on US goods at the peak of the trade war, while the US had a 145 per cent tariff on China before they mutually agreed to drastically lower the levies.