Alliant Launches Custom Audience Solutions to Extend Social Influencer Reach Across All Channels
Data leader also releases Social Propensity Audiences built on deeper insights from YouTube, TikTok, Twich, Instagram, X and LinkedIn
BREWSTER, NY, UNITED STATES, May 21, 2025 / EINPresswire.com / -- Alliant, the leading data-driven audience company, has expanded its custom audience capabilities through more robust social data and the ability to help advertisers amplify the impact of influencer and social media campaigns across channels.
Consumers are more connected to social media than ever, and brands are meeting them there with content and influencer marketing strategies. Alliant's new custom social audience capabilities bridge the gap between social influence and omnichannel performance. Brands can now take the momentum earned on social platforms, enhance them with robust purchase data insights, and deploy across marketing channels, creating full-funnel impact and extending social influence everywhere.
By combining robust social engagement signals, transactional data, and demographic attributes, marketers can accurately target high-value consumers and extend social campaign influence into display, programmatic, CTV, and direct mail channels.
'Social media is a vital channel for consumers to explore new brands and products, but also to share their interests,' said Dave Taylor, Alliant's Chief Product Officer. 'As people turn to influencers for advice, and brands engage influencers to become ambassadors, it's a great opportunity to connect the successes from social and replicate that engagement on other channels. Alliant's new social capabilities provide a kaleidoscope of syndicated and custom social audience segments that can help marketers take social strategy out of platforms and across channels to maximize spend and impact.'
Alliant is also launching a syndicated set of new Social Propensity Audiences. Advertisers can reach highly targeted consumers across YouTube, TikTok, Twitch, Instagram, X, and LinkedIn using social propensity audiences, which blend real social engagement signals—unique to each platform—with Alliant's trusted transactional and demographic data, adding a purchase-based layer to social insights. The result is a more complete view of the consumer, enabling cross-platform and omnichannel targeting opportunities.
Built on the foundation of Alliant's expansive transactional dataset, powerful identity map, and proprietary data modeling, these audiences combine relevance and reach to maximize media spend and drive real outcomes. In addition to Alliant's more than 2,600 syndicated audiences, custom solutions offer marketers greater speed, flexibility and scale across verticals, including retail, CPG, travel, finance, health & wellness, and more.
Audiences can be activated across 400+ programmatic platforms, all major addressable TV providers, and top social networks, enabling seamless multichannel execution. To learn more, visit alliantdata.com.
About Alliant
Alliant is trusted by thousands of brands and agencies as an independent partner bringing a human element to modern data solutions. The Alliant DataHub — built on billions of consumer transactions, an expansive identity map, advanced data science, and high-performance technology — enables marketers to execute omnichannel campaigns with responsive consumers at the center. Data security and privacy have been core values since day one, and Alliant continually validates people, processes, and data through meaningful certifications such as SOC2, IAB Tech Lab Data Transparency, NQI certification from Neutronian, and quarterly quality scoring with Truthset.
Rich Cherecwich
WIT Strategy
[email protected]
Legal Disclaimer:
EIN Presswire provides this news content 'as is' without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
New York Times
25 minutes ago
- New York Times
Trump Says He Has No Desire to Mend His Relationship With Musk
President Trump said on Saturday that his relationship with Elon Musk was likely beyond repair after the two sparred publicly on social media this week, and he warned there would be 'serious consequences' if Mr. Musk financed candidates to run against Republicans who voted in favor of the president's domestic policy bill. In a phone interview with NBC News's Kristen Welker, Mr. Trump said he had no plans to speak with Mr. Musk, calling the tech billionaire 'disrespectful' to the office of the president. When asked whether he had any desire to repair his relationship with Mr. Musk, Mr. Trump said, 'No.' Mr. Musk, who poured millions of dollars into the Trump campaign last year, spearheaded a massive government restructuring project in recent months, cutting thousands of federal jobs before he returned to running his businesses last week. Mr. Musk's vociferous opposition to the president's bill, expressed on social media, touched off the two men's dispute on Thursday. But he has since removed his most vicious social media posts about Mr. Trump, notably his accusation that the Trump administration was blocking the release of information about the convicted sex offender Jeffrey Epstein because the files somehow implicated the president, who had been a friend of Mr. Epstein's for years before falling out with him. Another of Mr. Musk's deleted posts was a vow that his company SpaceX would decommission its Dragon spacecraft, which NASA has used to transport crew to the International Space Station. That comment came in response to a post by Mr. Trump on Truth Social that he could save the government billions of dollars by canceling Mr. Musk's federal contracts. Mr. Trump was ask on an Air Force One flight to New Jersey on Friday how seriously he was considering canceling Mr. Musk's contracts. Mr. Trump did not rule it out. 'He's got a lot of money. He gets a lot of subsidy, so we'll take a look at that,' Mr. Trump said. 'Only if it's fair for him and for the country, I would certainly think about it. But it has to be fair.'
Forbes
35 minutes ago
- Forbes
Father's Day Gift Guide 2025: First-Class Experiences For Executives
getty The best Father's Day gifts aren't things—they're experiences. And for high-achieving dads who already have every gadget, bottle, and briefcase under the sun, what they really crave is time well spent, comfort maximized and stress minimized. Whether he's jetting between boardrooms, teeing off at a new course while doing deals, or simply trying to reclaim a rare weekend off the grid, there's no better way to celebrate dad than with a first-class experience tailored to his lifestyle. This curated collection is built for the executive who runs on efficiency and excellence. Think private aviation memberships that cut hours of friction from travel, yacht days that unwind the tension of the C-suite and high-tech services that make to-do lists disappear. Every item on this list is more than a gift—it's a value-added upgrade to his already full life. Sitzmann Photography For the executive dad who values his time as much as his comfort, Jet Linx offers a private aviation membership that makes flying private not just aspirational—but practical. With 20+ private terminals across the country, members skip TSA lines and flight delays while enjoying on-demand scheduling and personalized service. Whether it's a last-minute client meeting, a surprise weekend getaway, or just getting home for a family dinner, Jet Linx makes the journey seamless. Price: Membership pricing available upon request Michael Friberg + Taylor Strohmeyer/Omaha Productions For dads who travel often — and prefer to do it without the chaos—Ship&Play is the ultimate stress-buster. This premium luggage shipping service eliminates baggage claim, oversized rental cars and the mad airport dash, letting him breeze through the terminal unburdened. Bags are picked up from home and delivered directly to his hotel, resort, or rental, so he can walk onto the plane like a pro and arrive with everything already waiting. It's the kind of luxury that makes economy feel first class. Price: Varies by distance and luggage weight Daytrip For the executive dad who values both comfort and efficiency, Daytrip transforms long travel days into curated experiences. This global platform offers private, door-to-door car transfers with English-speaking drivers in over 130 countries—no rental cars, no crowded trains, no waiting around for a rideshare and no stress. What sets Daytrip apart? Travelers can add custom sightseeing stops along the way to turn a simple transfer into an unforgettable road trip. With full control over pickup times, routes, car types, and stop durations, it's a smarter, more luxurious way to explore a region without sacrificing convenience. Price: Varies by route and customization Restore Hyper Wellness Whether he's recovering from a hard workout, long-haul flight, or too many back-to-back meetings, gift dad cutting-edge treatments from Restore Hyper Wellness, a national wellness brand with more than 250 locations. The 'Ditch the Tie' lineup includes cryotherapy to reduce soreness and inflammation, red light therapy to accelerate muscle repair and nutrient-rich IV drips for energy and immunity support. Sessions are affordable, stackable, and can be scheduled on his time. Price: $25–$156 per session, depending on service HomeExchange Collection For the executive dad who loves good food but not the hassle of cooking or making reservations, Take a Chef brings fine dining home. In partnership with HomeExchange Collection, this global platform connects users with private chefs who craft custom menus and prepare meals in the comfort of their own kitchen. From intimate dinners to family celebrations, it's a five-star restaurant experience without leaving the house. Price: Varies by location and chef Five Iron Golf Whether Dad's a scratch golfer or just warming up to the sport, Five Iron Golf's Callaway Tour Fitting experience is a tailored way to upgrade his swing. Available at 34 locations nationwide, this premium custom fitting blends cutting-edge tech and pro coaching in a laid-back, club-free setting. For Father's Day, gift cards include up to $150 in bonus value, or opt for a $99 Swing Evaluation for a personalized improvement plan with instant feedback. It's a pro-level experience without the stuffy country club vibes. Price: Swing evaluation: $99; Gift cards: $50–$500 with bonus value ShipSticks If your dad loves to play golf while traveling, you know the drill: oversized bags, long waits, rental car gymnastics, and the looming fear of lost clubs. ShipSticks solves all of it. This premium shipping service delivers his golf gear directly to the course, resort or vacation rental—no schlepping required. Price: Gift cards available from $50–$500 Getmyboat Nothing says Father's Day like a day on the water—preferably with a captain, crew, and cold drink in hand. Getmyboat is the world's largest boat rental marketplace, offering easy access to luxury yacht charters in coastal cities and lakeside destinations across the U.S. Whether it's a private family cruise or a relaxing escape with friends, each charter includes all the perks of high-end yachting without the ownership hassle. Bookings are fully customizable, from route to catering. Price: Varies by location, yacht size, and duration Duckbill For the dad who manages teams, deadlines, and family life like a juggling act, Duckbill offers an ultra-modern personal assistant service that combines AI efficiency with real human execution. He simply submits tasks—like booking appointments, making reservations, or gift planning—via app, web, text, or email. The platform's AI (named Bill) handles the smart stuff, then passes it off to a human Copilot when it gets complex. It's time back in his day, without the friction. Price: Memberships start at $99/month SUPER If Dad's favorite artist is on tour this year, SUPER turns a regular night out into a backstage-level experience. This premium platform offers VIP concert packages with perks like meet-and-greets, exclusive merch, and behind-the-scenes access—all curated for top acts like Metallica, Josh Groban, and 311. Some packages even include rare collectibles, like a signed Stratocaster. Price: Varies by artist and package tier Slate Aviation Slate Aviation is redefining luxury air travel with its new shared-charter model—an elegant, cost-effective way to fly private without renting the entire jet. The $595 annual membership shaves $395 off each seat (up to four seats per flight), meaning the membership pays for itself in just two bookings. Onboard, the 18-seat aircraft feels more like a boutique hotel lounge: nearly 50 inches of legroom, gourmet dining, high-speed Wi-Fi, and service by trained attendants. Flights currently operate from NYC to popular hubs like Palm Beach and Fort Lauderdale, with more destinations coming in 2025. Price: $595/year for membership; per-seat flights range $1,800–$2,500
Yahoo
an hour ago
- Yahoo
Tech IPO smash reveals something shocking
Tech IPO smash reveals something shocking originally appeared on TheStreet. Last week, a company that most people outside of the crypto field hadn't heard of became the toast of Wall Street. Circle Internet Group () , typically referred to as Circle, is a peer-to-peer digital payments company, but it's best known for issuing the Stabecoin, a digital asset whose value is pegged to the U.S. dollar. The newly minted stock began trading on the New York Stock Exchange on June 5, quickly catching the attention of many investors. 💵💰💰💵 The market hasn't seen too many tech initial public offerings (IPOs) so far this year, with the exception of artificial intelligence (AI) and cloud computing startup CoreWeave () , which began trading in March. The new stock has enjoyed significant growth and has remained in the spotlight as the year's top tech IPO. Now it has a competitor, in the form of a popular fintech platform operating in a fairly niche market. The new CRCL stock didn't take very long to start surging after markets opened on June 5. It quickly began trending upward, and by the end of the trading day, it had skyrocketed 168%, raising almost $1.1 billion as part of its kept surging on the following day, and the new standout fintech stock closed out trading up almost 30%, trading at more than $107 per share after opening at $69 during its debut. Given the expected range for the week of $27-$28, this performance is highly encouraging as investors hunt for the next breakout tech stock. As a stablecoin issuer, Circle is considered a pure-play crypto stock, putting it in the same category as companies such as Riot Blockchain and MARA Holdings, both of which have risen significantly over the past month. The Trump administration's pro-crypto stance has put these names in the spotlight as some investors turn more bullish. Circle issues stablecoins, a certain type of digital asset created to make it more practical for investors to transact with crypto. As a report from Fidelity summarizes: 'Stablecoin advocates believe these cryptocurrencies are critical for bridging 'real-world' assets like fiat currencies with digital assets on the blockchain. Others are skeptical, noting that they've played major roles in the collapse of several cryptocurrencies and crypto institutions.' It's true stablecoins carry risk that may make some investors nervous. But the success of the Circle IPO suggests that sentiment toward them is shifting in a positive direction. More than that, it indicates that Wall Street may be starting to regard Stablecoins more seriously. More Wall Street News: Analyst flags new quantum computing stocks to buy Surprising guidance sends CrowdStrike stock reeling Analyst sets eye-popping Tesla stock price target 'Circle's IPO is a major milestone, not just for stablecoins, but it also demonstrates that crypto firms can operate transparently and compliantly in U.S. markets,' states OKX CEO Roshan Robert. 'It shows the public markets are open to digital asset businesses, but also tests whether they are truly ready to meet investor and regulatory expectations. IPO readiness is no longer theoretical for crypto-native companies; it's strategic.' In 2024, few tech companies opted to go public, leading investors to question the future of the industry. As 2025 began, several high-growth tech startups considered public debuts, but so far, the only member of that group to start trading is trading debut smash marks a significant development for the industry, as it may help usher in a new wave of tech IPOs, exactly what investors are hoping for. As there still aren't many pre-play crypto stocks, the company may have an opportunity to dominate the space. CEO Jeremy Allaire recently addressed Circle's future on CNBC's Money Movers, highlighting what he believes sets his company apart from others in the space and where its advantages may lie. 'To realize our vision, we needed to forge relationships with governments, we needed to work with policymakers,' he says. 'We've been one of the most licensed, regulated, compliant, transparent companies in the entire history of this industry, and that's served us well.'Tech IPO smash reveals something shocking first appeared on TheStreet on Jun 7, 2025 This story was originally reported by TheStreet on Jun 7, 2025, where it first appeared.
