Louisiana-style restaurant and cigar lounge is the latest business on Main Street in Daytona Beach
Another new business is now open on Main Street in Daytona Beach. The investment gives the area a new look just in time for Bike Week and other significant events this year.
Owner Steve Brock promises the businesses will be open year-round.
Urban Soul Daiquiris and Wingz, located downstairs, offer an authentic taste of New Orleans. Upstairs, you will find a more relaxed vibe for cigar smokers at Urban Ash Cigar Lounge.
'You have your catfish, your fried catfish, your shrimp, your po'boys, your beignets. It's exciting to be part of the new wave of owners that's coming to Main Street,' said Brock.
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Commissioner Ken Strickland's goal is to build more brick-and-mortar businesses on Main Street, which has only come to life a couple of weeks out of the year for decades.
'That was one of my campaign things. I wanted this street to be one of the top 10 main streets in the state of Florida. We shouldn't have businesses sitting here on this street empty except for bike week and Biketoberfest,' said Strickland.
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Tom Caffrey, who owns the World's Most Famous Brewery, agrees and believes better days are ahead.
'Now that we are filling up those vacancies, it's going to be a huge boom to us and if we can continue that momentum, I think it will really help this area,' said Caffrey.
Brock has big ideas planned for his bar and lounge. He looks forward to helping others succeed on the street, just as he's done.
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'I have nothing against those people that come in during events. However, this economy will grow better if we have people here year-round. Because we have tourists here all the time,' said Brock.
Bike week is just a few weeks away and that's when the street becomes busiest. However, the local merchants are working together to create other new events on the street when things slow down.
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