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France's E-Commerce Mayday Targets Temu and Shein

France's E-Commerce Mayday Targets Temu and Shein

Bloomberg02-05-2025

Bonjour et Bienvenue to the Paris Edition. I'm Bloomberg Opinion columnist Lionel Laurent. If you haven't yet, subscribe now to the Paris Edition newsletter.
Most of the people heading to Charles de Gaulle Airport this week probably had a May Day vacation in mind. For French Finance Minister Eric Lombard, it was also the right place to send out a Mayday signal to the rest of Europe about the e-commerce boom that's about to take a grim trade-war turn.

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