Disco Elysium is coming to Android mobile this summer
The new format looks akin to what you'd find in a visual novel app rather than to a traditional RPG, based on the trailer and screenshots shared today. ZA/UM, the company behind the game, said that the first two chapters can be played for free, then the full, ad-free game will be a one-time paid unlock.
"We intend to captivate the TikTok user with quick hits of compelling story, art, and audio, ultimately creating an all new, deeply engaging form of entertainment," ZA/UM studio head Denis Havel said.
Many of the original Disco Elysium creators have left ZA/UM. Creator Robert Kurvitz, art director Aleksander Rostov and writer Helen Hindpere were all fired in 2022 by the company's new leaders, and all parties have been mired in lawsuits since the game's international success. Several new studios have sprung up from various former team members, and ZA/UM has announced work on a new game of its own.
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New York Post
22 minutes ago
- New York Post
Intense backlash to Matt Rife ad left makeup company ‘very surprised,' brand executive says
One executive for makeup brand e.l.f. is trying to turn down the social media temperature after her company's latest ad sparked outrage among users for starring stand-up comic Matt Rife. In an interview with the outlet 'Business of Fashion' (BOF), the beauty brand's chief marketing officer, Kory Marchisotto, spoke about what went wrong with its ad with Rife, explaining that causing outrage was never their intention. 'Obviously, we're very surprised,' she said. 'There is a big gap between our intention and how this missed the mark for some people… We always aim to deliver positivity, and this one didn't.' 'So we find ourselves in a position where, quite honestly, that doesn't feel good for us,' Marchisotto added. The cosmetics brand published the ad on major social media platforms last week. The commercial featured Rife and drag queen Heidi N Closet as ' & Schmarnes,' a spoof lawyer duo in a legal commercial fighting for consumers' rights to inexpensive cosmetic products. 4 Marchisotto said that e.l.f cosmetics was 'very surprised' from the backlash they have received. @elfcosmetics/Instagram However, the clip took major heat from online users, including several major beauty and fashion influencers, who were offended that e.l.f. would employ Rife after he joked about domestic abuse during his 2023 stand-up special, 'Natural Selection.' In the special, the comic told the story of when he and his friend noticed a waitress with a black eye while they were eating at a restaurant in Baltimore. He explained that the two of them questioned why the restaurant owners wouldn't have the employee work in the kitchen to avoid customers asking questions. 'Yeah, but I feel like if she could cook, she wouldn't have a black eye,' Rife joked. 4 The backlash of Rife in the ad is from his previous jokes about domestic abuse. @elfcosmetics/Instagram When people reacted poorly to the joke at the time, Rife doubled down, putting out a statement that directed social media users to a link offering an 'apology' if they had ever been offended by a joke he told. The link brought users to a website where they could purchase special-needs helmets. In response to e.l.f.'s new ad last week, 'Nikkietutorials,' a cosmetics influencer with almost 9 million followers on TikTok, commented, 'aaaaaaandddd you lost me… Matt Rife out of ALL people? so disappointed.' Others trashed the video in its comment sections, too. Maddy Lucy Dann, a TikTok user with 1.4 million followers, wrote, 'In Matt Rife's Netflix stand-up special Natural Selection he opened with a domestic violence joke, implying a woman wouldn't have a black eye if she could cook.' 4 Rife made the controversial jokes during his 2023 stand-up special, 'Natural Selection.' @elfcosmetics/Instagram The beauty brand responded to the backlash, putting out a statement last Wednesday acknowledging that working with Rife was a mistake. 'You know us, we're always listening and we've heard you. This campaign aimed to humorously spotlight beauty injustice. We understand we missed the mark with people we care about in our e.l.f community,' e.l.f. stated. 4 Marchisotto said they went with Rife because 80% of his TikTok audience is female. @elfcosmetics/Instagram During her interview with BOF, Marchisotto explained why e.l.f. went with Rife for the ad campaign. She noted how 80% of Rife's TikTok audience is female, with 75% under the age of 34 – 'right in the sweet spot' of the makeup brand's target audience. Start your day with all you need to know Morning Report delivers the latest news, videos, photos and more. Thanks for signing up! Enter your email address Please provide a valid email address. By clicking above you agree to the Terms of Use and Privacy Policy. Never miss a story. Check out more newsletters The executive added that at the time e.l.f. built its campaign around Rife, he was getting 80% positive engagement from his audience, so the brand thought it was a safe bet. 'We [are] very much known for operating in real time, that's what it means to be in the cultural zeitgeist. So we're not looking in the rearview mirror when we're operating the real-time marketing machine,' she said. Rife has yet to reply to Fox News Digital's request for comment.
Yahoo
an hour ago
- Yahoo
Why Kids Are Telling Each Other to 'Start Digging in Your Butt Twin' — and Laughing About It
It sounds weird (because it is), but 'SDIYBT' is the latest slang making the rounds with kids—and thankfully, it's not as gross as it seems. Sometimes it feels like today's kids are in a world of their own, with their own ways of thinking, being, and talking. They create their own entertainment, their own celebrities, and—in a way—their own reality. At least, that's what I think after finding out that kids are now telling each other to "SDIYBT." The acronym stands for "start digging in your butt twin" and (understandably) has left many adults confused. The term "SDIYBT" originated from an edit a TikTok user made of a Spongebob Squarepants episode and has since taken off, with tweens and teens making edits of other Spongebob Squarepants clips featuring the acronym. Here's what "start digging in your butt twin" really means, how kids are using it, and whether parents should be concerned. 'SDIYBT' Meaning So what does 'SDIYBT' actually mean, besides "start digging in your butt twin?" Some viral examples show kids using the term to reference a friend that is losing focus. One video with over 1 million views features a teen lip syncing to the popular "SDIYBT" audio with text overlay that reads "Trying to lock in with the boys on a game after a loss." It can also be used to reference someone who has "brain rot" which is an online term that references someone who is perpetually online and adopts all the popular lingo. The stereotype here is that the person who uses "SDIYBT" is sort of mindless. However, most of the time, "SDIYBT" is just another phrase used nonsensically. Ultimately, kids who say it just want to signal a shared culture and say something their friends find funny. Those who have been following along with teen slang trends this year might notice that a lot of terms Gen Alpha/ Gen Z use are nonsensical. Take the popular term "six seven" for instance, which kids have yelled all spring and summer this year—to the dismay of many teachers. Though "SYBIT" and "six seven" have distinct origins that might pass as meaning, these phrases don't actually hold much weight conversationally and are instead used to signal an inside joke among kids. Those who are caught up with the latest memes on social platforms will know what the acronym stands for and laugh when they hear it, and those who aren't (adults or otherwise) will be lost in the mix. So, kids aren't really expecting adults or other kids to start picking at their rear end when they say "SYBIT"—instead they're expecting kids to laugh at the silly meaning behind the acronym, the many memes that come to mind that originated from its usage, and the fact that some adults have no idea what's going on. How Kids Are Using 'SDIYBT' The term 'SDIYBT' may have originated on Spongebob Squarepants, but it has taken a life of its own through social media platforms like TikTok. It was used in several video compilations of Spongebob episodes, where kids will dub over a character's line with "start digging in your butt twin." Kids also began singing it over popular songs like Paramore's "All I Wanted Was You." There are dozens of videos on TikTok that show teens and tweens belting out "start digging your butt twin" during the moment when Paramore's lead singer emotionally shouts "all I wanted was you." So far, I've seen covers of "Stand by Me" and "Runaway," with kids singing "start digging in your butt twin" in harmony with the instrumentals. There's also videos of teens walking up to other teens saying "start digging in your butt twin" and recording their reactions. How Did "SDIYBT" Become Popular? One creator posted a video edit of a scene from the SpongeBob SquarePants episode "Welcome to the Chum Bucket." In the clip, Plankton asks a robot he created after Spongebob to "make him a Krabby Patty." The robot responds with "start digging in your butt twin." The video amassed over 350,000 views in two weeks and TikTokers began creating their own videos using the audio from the original, according to KnowYourMeme. Harmful or Harmless? This isn't the first time kids have repurposed old media to create new slang terms. A few months ago, "rhymes with Grug" was popularized from the 2013 film The Croods. However, teen and tween language moves fast and some parents might be wondering if it's all just in silly fun or if there's something they should be paying attention to. Ultimately, the "start digging in your butt twin" meme is pretty harmless. For most tweens, it's a funny, cheeky way to address friends or immediately gain attention from a group of their peers. Even though it sounds wildly inappropriate, that's kind of part of the appeal. And most younger kids likely don't even fully grasp why it can be seen as inappropriate and just think it's funny to say the word "butt." However, if your child is actively online and interacting with "SDIYBT" memes, you should pay attention. I came across a few videos that veer into adults-only territory, including one that depicted an emoji bending over and showing their (very realistic) bare bottom. And some folks may not understand that it's just a silly acronym and could take offense when children say "start digging in your butt twin" to them. So if you hear your child using the term, it's worth asking them where they heard it and how they use it to gain more insight. Just remember that teen slang moves fast, and by the time they know that you know what it means, it'll already be over. Read the original article on Parents Solve the daily Crossword
San Francisco Chronicle
an hour ago
- San Francisco Chronicle
ATP partners with TikTok to capitalize on the rise of behind-the-scenes content
NEW YORK (AP) — The newest popular influencer on TikTok's 'For You" page might be the scroller's favorite tennis player. At least, the ATP hopes so. The governing body of men's professional tennis announced Tuesday it will be partnering with TikTok to further develop tennis content and bolster engagement on the platform. The partnership is two-fold. One of its stated goals is player engagement, aimed at helping more ATP players build up followings on the platform and give tennis fans 'exclusive behind-the-scenes' access to the sport, according to a press release. Its other goal is the creation of the 'Tennis Creator Network,' an initiative that will help existing non-athlete creators create TikTok content at ATP tour events. 'This strategic content partnership with TikTok builds on current trends with our audiences, places ATP at the forefront of the intersection of culture and sport, and creates discoverable content that cuts through for both players and tournaments,' Andrew Walker, senior vice president of brand and marketing for the ATP, said in the release. Currently, only 20 of the ATP's top 100 players have a presence on TikTok. Some of those 20 have become verifiable stars on the platform — Carlos Alcaraz has 1.1 million followers, Novak Djokovic has 666,000 and Ben Shelton has 448,000, to look at the upper echelon. They share everything from behind-the-scenes looks at tournaments to clips of them mowing the lawn and learning calligraphy. The ATP TikTok account itself has nearly 600,000 followers. The partnership is an acknowledgement of a blazing trend in sports media — candid, behind-the-scenes content created by athletes. Its popularity and virality is on the rise, manifesting itself everywhere from TikTok accounts to podcast studios. In July, a pair of Minnesota Lynx players — Courtney Williams and Natisha Hiedeman, nicknamed 'The Studbudz' — amassed hundreds of thousands of views and followers after live streaming the entirety of WNBA All-Star weekend, parties and all. The duo have now turned the momentum into official merchandise and newfound stardom. Athlete-hosted podcasts, with an hour of casual conversation from star athletes, have also repeatedly become headline makers. 'New Heights' with Chiefs tight end Travis Kelce is an obvious one, but shows like Indiana Fever guard Sophie Cunningham's 'Show me something' have spiked similar engagement as their hosts offer candid insight into life beyond the game. The ATP is looking to tap into that surge in behind-the-scenes content with this partnership. ___
