Zeno Emara launched in India at Rs 64,000. Know all the details
Bengaluru-based electric mobility startup Zeno has officially entered India's two-wheeler EV space with the launch of Emara. The company calls their electric motorcycle the country's first Sport Utility Electric Motorcycle (SUEM). According to the company, Emara is designed specifically for mass-market commuters, and it aims to fill the large gap in the 100-150cc motorcycle segment, currently dominated by petrol models like the Hero Splendor and Honda Shine. The company was founded by former senior leaders from Tesla, Ola Electric, Apple, and Ather, bringing together global experience with a local vision.
advertisementCEO Michael Spencer highlighted Emara's versatile utility, calling it 'tough enough for a full day's work, stylish enough for a date night, and flexible enough to charge however and wherever our customers need.'The Emara boasts a 250kg load capacity, the company states that the load capacity is more than double that of its closest EV competitor. The bike features 30% gradeability, 190mm ground clearance, and a 4kWh onboard battery (expandable to 8kWh) delivering a real-world range of 100km. It is powered by an 8kW peak motor and reaches a top speed of 95 km/h. Riders also benefit from up to 150 litres of lockable storage through add-on accessories.
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A major innovation from Zeno is its multi-modal charging ecosystem—a first for India. Emara users can choose between battery swapping, fast charging (at Zeno or any public Type 6 charger), or home charging. This patent-pending technology aims to eliminate range anxiety while giving customers total freedom over how they charge. Zeno plans to begin deploying charging infrastructure in key areas by late 2025 and aims to roll out 20,000 charge points across India by 2029, ensuring that no rider is more than 2.5 km away from a Zeno charging facility in launch cities.Zeno also brings flexible and accessible pricing to the market. Customers can either purchase the bike with the battery (full ownership) or opt for the Battery-as-a-Service (BaaS) model, where they buy the bike and subscribe to battery use. Under full ownership, the standard price is Rs 1,19,000, with pre-order offers starting at Rs 1,00,000 for the first 5,000 units. In the BaaS model, the bike is priced at Rs 79,000, with early bird pricing starting at Rs 64,000. BaaS subscribers can choose between prepaid energy plans—Rs 1,500/month for 48kWh (approx 40km/day) or Rs 2,500/month for 120kWh (approx 100 km/day)—or go with a postpaid option at Rs 52 per kWh.
Full Ownership Standard price: Rs 1,19,000Pre-order pricing:First 5,000 orders: Rs 1,00,000Next 5,000 orders: Rs 1,04,00010,000-20,000 orders: Rs 1,09,000Battery-as-a-Service (BaaS)Standard price: INR 79,000Pre-order Pricing:First 5,000 orders: Rs 64,000Next 5,000 orders: Rs 69,000Next 10,000 orders: Rs 74,000Pre-orders for the Emara are now open, with customers able to reserve their unit by paying Rs 935 via the Zeno website or mobile app. Those who book early will receive exclusive discounted pricing and priority delivery slots, with shipments scheduled to begin in early 2026.Subscribe to Auto Today Magazine
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