A Heritage Watch Brand Debuts 3 Watches by Its New Team

New York Times

19 hours ago

Urban Jürgensen, a renowned member of a celebrated watchmaking family in Copenhagen, died in 1830. Yet today the visionary horologist's legacy seems to have taken on new relevance.
At a press event in Los Angeles early this month, the Urban Jürgensen brand was officially reintroduced — along with three new watches — under new leadership, now that two co-chief executives, the award-winning independent watchmaker Kari Voutilainen and Alex Rosenfield, an American fashion, media and marketing executive, are leading the 252-year-old brand.
Although the company has steadily produced watches since its 1773 founding as Larpent & Jürgensen, it has had numerous owners since 1830.
In 2021, Mr. Rosenfield's father, Andrew Rosenfield, an entrepreneur and a longtime client of Mr. Voutilainen's, led the purchase of the company from a consortium of Danish private equity investors. He now is the executive chairman of the revived company.
'At the center of what we're doing,' Alex Rosenfield said during an interview last month at his parents' home in the Brentwood neighborhood of Los Angeles, 'is careful, considered, thoughtful watchmaking that stands the test of time.'
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