First Omani to finish 7 Summits Challenge
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Muscat Daily
25 minutes ago
- Muscat Daily
Oman pavilion at Expo 2025 Oska captivates thousands everyday
Muscat – Oman's pavilion at World Expo 2025 in Osaka, Japan has witnessed overwhelming response from international visitors since its opening on April 13 with over 5,000 to 6,000 people visiting daily. Located in the 'Saving Lives' zone of the expo, which is dedicated to sustainability, the pavilion presents Oman through the theme 'Water, Land and People'. The design connects these core elements that define Oman's identity and sustainable future with a blend of audiovisual storytelling and sensory experiences. Speaking to Muscat Daily from Japan, Amjad Nasser al Jadidi, Operations Manager of Oman's pavilion, said, 'The response has been incredible. The curiosity and queues never stop; visitors are genuinely curious about Oman beyond the stereotypical image of deserts and oil.' The pavilion features a captivating pre-show and main audiovisual experience that connects the core elements of water, land and people through powerful storytelling. Visitors then explore 'Water Corridor', a glass-covered simulation of Oman's traditional irrigation system (aflaj) and a wadi area, an open-air space reflecting the sultanate's natural landscapes. The sensory experience continues with scented bubbles infused with frankincense, locally curated Omani music and a pavilion-exclusive café menu. 'Our café offers signature drinks inspired by Omani flavours like cardamom, rose and clove,' said Jadidi. 'One unique item – Omani Halwa Mochi – merges Japanese and Omani traditions.' Screens throughout the pavilion share rich content on Oman's culture, tourism and investment opportunities. According to Jadidi, many Japanese visitors are surprised to learn about Oman's lush green mountains, pristine beaches and diverse culinary traditions. 'We're achieving our goal of reshaping perceptions and promoting the true essence of Oman. With its immersive design and cultural fusion, the pavilion is not only winning praise but also making lasting impressions of Oman on the global map.'
Observer
an hour ago
- Observer
Dhofar International Arabian Horse Beauty Cup from today
MUSCAT: The Dhofar International Arabian Horse Beauty Cup 2025 will commence on Wednesday in the Wilayat of Mirbat, Dhofar Governorate, and will run until August 22. The event is jointly organised by the Office of the Governor of Dhofar and Dhofar Tourism Company, as part of efforts to enhance the governorate's position as a distinguished destination for hosting international sporting events. This year's championship marks its first international edition, following the remarkable success of the Dhofar National Arabian Horse Beauty Championship 2024. The event will feature the participation of more than 50 elite purebred Arabian horses, reflecting Dhofar's growing prominence on the regional and global equestrian calendar. As the Dhofar International Arabian Horse Beauty Cup 2025 kicks off in Mirbat, Omani trainer Tariq al Hashmi emphasised that the championship represents an important opportunity to showcase the quality of Omani Arabian horses and strengthen the Sultanate's presence on the global equestrian stage. Al Hashmi noted that the key qualities of a winning horse include body balance, a refined head and neck, graceful movement and confident presence in the show ring. He pointed out that preparing horses for such competitions is a challenge, as it requires balancing fitness with beauty, demanding both time and expertise. Al Hashmi expressed his aspiration to see Omani horses achieving top results internationally. He further highlighted that Arabian horse beauty competitions play a vital role in preserving Arab heritage and reinforcing cultural identity. Looking ahead, Al Hashmi expressed his aspiration to see Omani horses achieving top results internationally, while also contributing to the development of a new generation of skilled Omani trainers and breeders. The competition, accredited by the European Conference of Arab Horse Organisations (ECAHO), places Dhofar on the global map of specialised Arabian horse beauty contests, while supporting the governorate's aspirations to become a hub that brings together owners, breeders, investors and equestrian enthusiasts from around the world. The Dhofar International Arabian Horse Beauty Cup showcases Omani heritage, elevates the region's global equestrian status, and combines cultural pride with the breathtaking beauty of Khareef Dhofar.
Muscat Daily
a day ago
- Muscat Daily
Oman hosts Chinese travel delegation to boost tourism
Muscat – As part of efforts to promote Oman's tourism potential in international markets, the Ministry of Heritage and Tourism (MHT) is hosting a delegation from leading Chinese travel companies on a familiarisation visit to the sultanate. The visit aims to highlight Oman's diverse attractions, from its natural landscapes and desert and mountain environments to its historical and cultural heritage. Through the initiative, MHT seeks to strengthen Oman's presence in the Chinese market, one of the world's largest sources of outbound tourists, and to support the growth of the sultanate's tourism sector. The programme includes field visits to prominent tourist sites and meetings with Omani tourism stakeholders to enhance cooperation, exchange expertise, and explore strategies for attracting more Chinese visitors. Earlier this year, in March, MHT launched its 2025 promotional campaign to consolidate Oman's position as a global tourist destination. As part of the campaign, the sultanate plans to open new tourism representative offices in China, Russia, Spain, Singapore, Malaysia, Indonesia, Thailand and Latin America. Agreements will be signed with over 80 international tourism companies for joint promotional campaigns targeting Belgium, China, India, Italy, France, Germany, Russia, Britain, Ireland, Spain, Switzerland, the Netherlands, the Nordic countries and Gulf states. The campaign will also feature advertising in public transport systems, major shopping centres and on road signs in high-footfall areas. More than 50 media campaigns are planned with international outlets, alongside television promotions to boost Oman's global visibility. To further showcase the sultanate's offerings, over 100 familiarisation trips will be organised for tourism companies and international media representatives.
