50 Pct Airfare Discount An Appreciation For Media Practitioners' Dedication
KUALA LUMPUR, June 14 (Bernama) -- The 50 per cent discount on flight tickets to 57 ASEAN destinations for local media practitioners is a major recognition of the important role played by journalists and helps foster regional understanding within the media fraternity.
Media representatives from the Putrajaya Media Club (KMP), Kuching Division Journalists Association (KDJA), Northern Sarawak Journalists Association (NSJA) and Mutiara Media Club described the initiative as the result of a strategic collaboration between AirAsia and the Ministry of Communications, reflecting support for the role of media practitioners in building an informed and competitive society.
KDJA president Ronnie Teo Teck Wei said the media in Sarawak, in particular, greatly appreciated AirAsia's recognition of their dedication and commitment to supporting media practitioners who help tell Malaysia's story.
'This initiative is in line with the broader goal of strengthening regional ties and promoting greater mobility in Southeast Asia by emphasising a shared vision of connectivity, cultural appreciation and media empowerment.
'On behalf of the Malaysian media community in general, and Sarawak in particular, my sincere thanks go to AirAsia and the Ministry of Communications for their unwavering support and generosity,' he told Bernama.
NSJA president Chai Chon Chin described the incentive as a meaningful gesture of appreciation for the efforts and sacrifices of media practitioners, particularly in large areas such as Sarawak, which face logistical and accessibility challenges, in line with Malaysia's current role as ASEAN chair.
'This initiative opens up space for cross-border media cooperation and emphasises the importance of media freedom and regional awareness in the national development agenda,' he added.
KMP president Tuan Buqhairah Tuan Muhamad Adnan said the facility not only benefited media personnel but also provided them with an opportunity to take time off and travel after working hard to fulfil their duties.
'KMP greatly appreciates this initiative and hopes to see more such collaborations in the future. It is a form of recognition for the efforts and sacrifices of journalists who are always on the front lines delivering accurate information to the people,' said the Sinar Harian journalist.
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