20 best Mother's Day gift ideas from Canadian brands in 2025
With Mother's Day around the corner (it's on Sunday, May 11), the countdown is on to order the perfect gift and, importantly, have it arrive on time. To lend a helping hand on your gift-shopping journey, we've rounded up 20 gift ideas that, if I don't say so myself, are perfect for Mother's Day 2025. Oh, and by the way, they're all from Canadian brands because we know mom cares about that, too.
With options for every budget, let this Mother's Day be the one in which you go above and beyond for the woman who birthed, bathed and burped you. To shop the edit, check out our list of the best Mother's Day gift ideas in 2025 below.
The City Essentials Small Shoulder Bag is made from water-repellent fabric, making it a practical choice for unpredictable weather, plus it has an adjustable shoulder strap, allowing you to wear it snug under the arm or slung as a crossbody.
The three-litre capacity may look small, but reviewers say it fits your phone, wallet, keys, lip balm, and more — all without bulking up your outfit.
Canadian since 1972, this Watier lip oil is as gorgeous as it is hydrating. It's infused with hyaluronic acid and tsubaki oil to hydrate, plump and smooth your pout. Shop it in five pretty shades.
Dean Davidson jewelry is designed in Toronto, Ontario. These pretty handcrafted huggies are made using high-quality brass and plated in gold or palladium. They feature hand-set pavé gemstones for a little extra glam.
This wonderfully decadent maple syrup and maple butter set comes from the Lower Laurentians in Quebec, a region famous for the distinct character, colour and flavour profile of its maple products.
This cinch-waist jacket is "flattering on everyone," according to one lululemon reviewer. It's the "perfect jacket." Shop it in two colours for spring 2025.
Province Apothecary uses organic ingredients sourced from each of the Canadian provinces. This reusable sheet mask set helps repair barrier function, deeply hydrates and improves the appearance of fine lines and wrinkles.
This luxuriously plush robe is made from 100 per cent certified Egyptian cotton terry. It's sustainably made (score!) and comes in four colours.
How pretty is this? Mejuri's Organic Dôme Liquid Letter Pendant has a natural, organic-feeling design and features a dazzling white sapphire.
Toronto makeup brand 19/99 Beauty is cruelty-free, clean and vegan. This three-piece kit includes some of the brand's most-wanted products, including the Lash Tint Mascara, High-Shine Gloss and a universal neutral lip pencil in Neutra.
This quarter-zip sweater is made from organic cotton and recycled materials and is so, so, so cozy. Shop it in eight colours.
A fan-favourite from Paume, a female-founded, Canadian brand, this overnight hand and foot mask is formulated with shea butter, glycerin, panthenol, and squalane to lock in moisture, soften, and condition overnight.
How sleek are these pilot-inspired frames? If you're willing to spend some cash this Mother's Day, these titanium frames are a solid pick.
A unique gift idea for the mom who has everything, this padlock heart charm is designed to go on your bag, but you can also attach it to a belt, a jacket or wherever else you want a little something-something. Shop it in gold and silver.
This bestselling two-piece set from Canadian brand Skinfix (it's headquartered in Halifax, Nova Scotia!) is a must-have among skincare lovers. It includes a new gentle, pH-balanced face wash and a lightweight gel cream.
A pan for the mom who loves to cook, Kilne's (a Canadian company!) The Everything Pan is made in Italy and comes with a three-year warranty. The award-winning Everything Pan is the perfect non-stick cooking tool and is oven-safe up to 400°C/750°F (with the lid 250°C/480°F).
This three-step curl system (it's a Canadian brand, by the way!) is a dream come true for curly hair types 3A, 3B and 3C. The products are infused with shea butter and moringa oil and help repair, strengthen and moisturize your strands while reducing breakage.
Everyone needs a baseball cap in the summer, especially a cap as cute (and patriotic!) as this. The 100 per cent cotton twill brushed comes in seven colours.
The cropped Canada Goose Kaslo jacket is fully packable into the left jacket pocket, making it perfect for travel. It's temperature rated between 5°C and -5°C and comes in three colours (I have my eye on the magenta colour, though).
Cheekbone Beauty, an Indigenous-owned and founded beauty brand, creates clean and vegan beauty staples, including this popular Sustain Lipstick.
Based out of Montreal, all Lambert bags are made from the highest quality vegan leather. The brand has it all: backpacks, crossbody bags, card holders and more, so you are sure to find something that matches your style.
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How to Write and Distribute a Gift Guide Press Release That Gets Results
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A gift guide press release is a focused announcement that pitches your product to editors and influencers creating seasonal gift guides. These guides are published around peak shopping moments and are a go-to resource for shoppers looking for ideas. Good Housekeeping publishes several themed gift guides each year, while Oprah's Favorite Things is a well-known example of an annual curated list. Brands use gift guide press releases to highlight why their product makes a great gift. Whether it's a lifestyle product, something for parents, or a clever gadget, the goal is to position it as a timely, must-have item. You'll often see gift guide press releases from retailers, direct-to-consumer brands, startups, and PR agencies looking to get exposure for their clients. A well-crafted gift guide press release highlights your product's appeal, gifting potential, and relevance to a specific audience, making it easier for editors to consider featuring it in their coverage. Why Gift Guide Press Releases Are Important Getting featured in a gift guide is great, but the benefits don't stop there. A well-timed press release can also help more people discover your brand online. That's because when your release gets picked up by trusted media outlets, it creates backlinks—links that point back to your website—which tell search engines (and even AI tools) that your product is worth paying attention to. Those links help boost your website's visibility in search results, making it easier for people to find you when they're shopping for gifts. Plus, press releases can send shoppers straight to your site, where you can track visits, clicks, and sales to see exactly how well your press release is performing. If you're in the business of ecommerce or lifestyle or consumer goods, this kind of exposure can really move the sales needle, especially during busy seasons. Add in smart SEO practices like linking directly to product pages and using keywords shoppers are actually searching for, and your release becomes a powerful tool for both traffic and sales. How to Write a Gift Guide Press Release That Works 1. Lead with What's Giftable Highlight the seasonality and ideal recipient to create immediate relevance (e.g., 'Perfect for the fitness buff in your life'). Keep your headline fun, clear, and specific to help it stand out. Include clear product categories in your headline or subhead to improve searchability and help editors quickly understand your offering. 2. Focus on Product Benefits Share what makes your product special or useful. Don't forget to include pricing, where to buy, and any special offers. Highlight any limited editions, seasonal packaging, or exclusive offers that make it extra giftable. 3. Use Strong Visuals Add high-quality, professional product photos that highlight key features and seasonal appeal. Link to a media kit or online image gallery for easy access to additional assets. Lifestyle images or short videos can help tell the story and show how the product fits into real life. Multimedia announcements have 50% more engagement vs. text-only. Learn more about Business Wire's multimedia press release options. 4. Include Gifting Keywords Incorporate popular search phrases like 'best gifts for teens,' 'holiday gift ideas,' or 'top gifts under $50' naturally within your press release text. Do a little keyword research to find what's trending in your product category. Use keywords that reflect seasonal shopping intent to boost visibility in search engines and AI-driven platforms. 5. Add Quotes Include a quote from the founder, designer, or a happy customer to make your press release more personal. Make sure quotes feel authentic and tie directly to the product's appeal or gifting potential. 6. Include Media Contact & Samples Info Best Practices for Distributing Your Gift Guide Press Release Timing Matters It's important to get your gift guide press release out early since most holiday gift guides are planned 2 to 4 months ahead. This gives editors enough time to review and consider your product. Make sure to target both long-lead publications like magazines and short-lead outlets like online blogs or news sites. Use a Newswire Service Distributing your release through a newswire helps you reach a wide range of media, bloggers, and search engines all at once. It also boosts your SEO by creating authoritative backlinks and increases your brand's credibility in the eyes of editors and consumers. Target Specific Beats Think about which audiences your product appeals to—such as lifestyle, parenting, tech, fitness, or beauty—and tailor your press release accordingly. Business Wire makes it easy to reach these specific media segments through customized feeds and saved searches. Don't forget to explore niche verticals that match your product to maximize your chances of getting picked up. Don't Forget Affiliates and Influencers More editors are looking for products that are ready for affiliate programs like Amazon, LTK, or ShareASale. Sharing your press release with influencers and affiliate networks can help increase visibility and drive sales by tapping into those established audiences. It's a smart way to expand beyond traditional media coverage. SEO Tips to Make Your Gift Guide Press Release Discoverable by Search Engines and AI To help your gift guide press release get noticed by search engines and AI, here are some simple tips to follow: Link Straight to Product Pages: Make it easy for shoppers and search engines by linking directly to the relevant product page instead of your homepage. Use Search-Friendly Keywords: Use phrases that real shoppers type in, like 'best gifts for dads under $50' or 'tech gifts for teens.' These help your press release show up in both regular searches and AI-generated gift recommendations. Write Specific, Clear Headlines: Headlines like 'Eco-Friendly Gifts for Moms 2025' or 'Holiday Gift Guide: Fitness Must-Haves Under $30' grab attention and are more likely to appear in search results and AI answers. Add Alt Text to Images: Search engines and AI can't 'see' images like humans do, so add descriptive alt text like 'reusable bamboo utensil set with holiday packaging' to help them understand your visuals. Multimedia press releases on offer the opportunity to feature keyword-rich captions, which are also used as alt text. Answer Common Gifting Questions: Think about what people might ask, like 'What's a good gift for a remote worker?' or 'Affordable luxury gifts for women?' Include natural answers in your press release to make it easier for AI to pick up and suggest your product. Use a Conversational Tone: Using a friendly tone and addressing common questions can help your press release get found in voice searches (like on smart speakers) and AI-generated summaries. Wrapping Up Your Gift Guide Press Release A gift guide press release is one of the best ways to get your product noticed during peak shopping seasons. When done right, it helps you grab the attention of editors, boosts your visibility in search, and gets your product in front of people ready to buy. Plan ahead, write with your audience in mind, and give your release the widest possible reach by distributing with a trusted newswire like Business Wire. With trusted media relationships, wide online reach, and built-in SEO benefits, Business Wire helps ensure your announcement gets in front of the right audiences at the right time.