'I'm a beauty writer and these are my top 11 Amazon Prime Day perfume deals'

Daily Record

10-07-2025

We're on day three of Amazon's mammoth Prime Day event. Available until midnight tomorrow, July 11, it's been an exciting few days for anyone looking to make a bargain.
Now, as a beauty writer, the annual sale has provided me with an abundance of discounts across cosmetics, hair care and makeup goodies, from a range of high street and premium brands.
However, where I think the sale truly shines is with its perfume deals. I'm not the only one that would agree that buying a new bottle of scent can be quite pricey, which is why it's always handy to be on the lookout for deals.
Even outside of Prime Day, Amazon has become a go-to for its fragrance discounts, as it offers free next day delivery on many bottles for those who are signed up with a Prime membership, and with a 30-day free trial still on offer, it might be worth considering for some new shoppers.
As for me, since I have tried various different scents over the years from florals to spicy woods, I'd like to think that I have quite a good nose for finding some of the best perfume deals on offer at the moment.
From celebrity favourites, iconic brands, and little-known bottles, here are just a few perfumes I would personally bag in this year's Amazon Prime Day sale.
Rachel's top picks
Sarah Jessica Parker Lovely Eau de Parfum for Women, 200ml - was £95.62, now £20.50 (79% off)
Massive 79 per cent saving aside, the Sex and the City star's bestselling perfume remains a firm favourite with a 4.6 rating from perfume buffs who say it "lasts all day" and gets "many compliments" when worn.
Blending notes of citrus, rosewood, lavender, apple martini and musks, it is said to be "effortlessly elegant", with the bottle design itself said to represent the delicate nature of the perfume inside.
Currently a popular celebrity perfume among many shoppers, Lovely averages over 2,000 reviews from fans who love its "refreshing" scent. One such review read: "Amazing fragrance! It lasts a good number of hours and doesn't wear off quickly. If you love a good floral scent, this is for you!"
It's worth noting that some shoppers find they have to reapply the scent during the day, as one wrote: "Love this perfume. Wish it lasted on me. Need to constantly refresh."
Shop the Sarah Jessica Parker Lovely EDP deal here.
It's the "iconic fragrance for modern times" that has become a staple for perfume fanatics of all genders. As the first scent to be marketed as unisex, it's reputation is one that has stood the test of time.
Offering a citrus-y scent, it's been hailed in reviews as "timeless, fresh and versatile". Another reason I love this deal is the fact that it offers a massive 200ml bottle, allowing shoppers to get more value for their money, as it will last a long time.
Offering a massive 4.7 rating based on over 40,000 reviews, there's a reason it's a fan-favourite, as one read: "Calvin Klein One Eau De Toilette deserves a glowing 5-star rating from me.
"The scent is incredibly fresh and invigorating, making it a joy to wear. Every spritz takes me back to the nostalgic vibes of the 90's, reminiscent of carefree days and youthful energy. The fragrance manages to strike a perfect balance between being modern and timeless."
The casual scent was a drawback for one shopper who wrote: "Really cool fragrance and lasts long. Can also be used as aftershave. The only drawback is that it's a common fragrance type which means you wouldn't feel too 'premium' with this."
Shop the Calvin Klein CK One deal here.
This is one for my fellow millennials, because does any brand represent the early '00s as much as Juicy Couture?
For those who are looking for a "fun" scent, then Viva La Juicy offers vibrant notes of wild berries, mandarin, honeysuckle, gardenia, jasmine, amber and caramel. Not to mention that the decorative pink bow and gold charm detail makes it a bit of a keepsake.
It should come as no surprise that the perfume has earned a 4.7 rating based on over 8,000 reviews for its "flirty" and "totally addictive" scent.
One shopper praised: "Viva La Juicy has been one of my go-to fragrances for years - fresh, flirty, and totally addictive. Every time I wear it, I get compliments left and right! It's the kind of scent that turns heads without trying too hard - effortlessly chic."
The sweeter scent has led some shoppers to think it is more suited to a younger audience, as one review read: "I think this fragrance would appeal to the very young, it is way too fruity and flowery for me."
Shop the Viva La Juicy deal here.
Ghost Deep Night Eau de Toilette, 75ml - was £55, now £22 (60% off)
If there's one perfume brand that I, alongside so many others, tend to return to, then it is Ghost. While I am an avid user of the Orb of Night, I have always wanted to purchase this midnight-inspired fragrance - and with a 60 per cent discount I just might.
Not only is the black crescent-moon shaped bottle iconic, but the "enchanting" scent is one that can be worn by anyone. Offering notes of Indian rose, belle de nuit, peach, moon flower and vanilla orchid, there's a reason it has been hailed as "mysterious" and "sultry".
Owing to its reputation, Deep Night averages a rather stellar 4.8 rating based on 6,345 reviews, as one read: "Purchased for my mother and she loves it. It's an addictive scent and it lasts for hours. It's distinctive and typical of the Ghost brand. 5* Perfect, because you don't want to be having to reapply constantly."
But for those who prefer a stronger scent, this might not be the best perfume, as one three-star review read: "Delivery amazing, love this perfume but downside is that it isn't as strong as normal. Still love it."
Shop the Ghost Deep Night deal here.
Britney Spears Fantasy Eau de Parfum, 100ml - was £42, now £16
As a Britney Spears fan who grew up singing all her songs, I was a huge fan of her perfumes, particularly the first ever one - Curious. However, I have recently purchased a bottle of Fantasy and can confirm it is indeed worth the hype.
Often considered to be the princess of pop's most beloved scent, it's a "tantalizing" fragrance that is perfect for those who are looking for something a touch on the sweeter side. Described as "a magic love potion", it offers notes of red lychee, cupcake and creamy musk.
Right now, it averages an impressive 4.7 rating based on over 17,000 reviews from impressed beauty fans who have said that they are "still obsessed" with the Fantasy perfume that they have been wearing for "years."
One five-star review read: "I've been wearing this perfume for about 15 years. It lasts all day, and even when I shower but don't wash my hair I can still smell it in my hair from the previous day, so it lasts well. Always get compliments on it too."
However, the fruity scent hasn't been to everyone's preference, as one shopper said: "I am not keen on this reformulation. All I get is fruitiness with a sweet twist. The original fantasy was sweet, candy cupcake - gourmand. I can't get past the lychee fruity note which is overpowering."
Shop the Britney Spears Fantasy deal here.
Until recently, I was not aware that NIVEA, the brand I associate with skincare, offers a few fragrances - and this particular one is said to "smell like summer" and has over 8,000 reviews.
Now 35 per cent less, the Amazon Prime Deal offers the perfect chance to try it out and see if it's a worthy addition to the popular brand. Said to capture the scent of the firm's beloved summer sun, it's a "light and airy" fragrance that mixes citrus, florals and woods.
Ideal for those who want to evoke a sense of sunshine, its round, golden bottle is also quite a cute addition to any vanity table.
Averaging an impressive 4.2 rating, it has been praised in reviews as "uplifting" and "heavenly" by those who are looking to bag a fragrance for the summer season.
One review read: "Love love love this. Smells like holidays. Highly recommend. I don't find the scent fades. I could still smell it at the end of the day."
A few customers have advised that the lower price-tag reflects the quality of the longevity, as one three-star review read: "Wanted to try this for a long time but was disappointed with how long it lasted."
Shop the NIVEA Sun deal here.
Other great deals worth checking out
While I think the above six are the top deals that I would personally take advantage of, mainly because I enjoy a mix of fragrances, that's not to say that's all there is.
As many beauty buffs will confirm, Amazon's Prime Day is a plethora of deals, with perfume being one category with an abundance of choice available, meaning there is something for every scent profile.
So, to make sure that everyone can find a bottle for them, I have provided below a list of alternatives that are also worth checking out while they are on offer.