Sonida Senior Living Celebrates Growth and Community in Greater Atlanta Region
ATLANTA, July 30, 2025--(BUSINESS WIRE)--Sonida Senior Living, Inc. (NYSE: SNDA), a national provider of senior housing, recently hosted over 200 guests in celebration of its rebranding of three of four recently acquired senior housing communities in greater Atlanta, representing 240 Assisted Living and Memory Care apartments.
Sonida initially expanded its senior housing presence to Georgia with The Waterford at Decatur in June 2024, followed by The Addison of Sandy Springs and The Addison of Gwinnett Park in November 2024, and most recently, with The Addison of Alpharetta in June 2025, reinforcing Sonida's commitment to senior care in the Atlanta market.
The Waterford at Decatur is a dedicated Memory Care community and the three Addison communities offer a mix of Assisted Living and Memory Care apartments and services.
Sonida's rebranding includes renewed investment in common areas, programming, personnel, and IT infrastructure to ensure residents receive high-quality care, residences, and services, ultimately establishing thoughtful, well-supported environments for older adults to find joy and connection.
"We are proud of our thoughtful and deliberate growth in the Atlanta region," said Brandon Ribar, President and Chief Executive Officer of Sonida Senior Living. "These communities represent more than new locations. They reflect our commitment to bringing innovation and a high standard of care to markets where older adults and their families are actively seeking the best in residences and services."
Local Celebrations That Strengthen Connection
To honor these transitions and formally reintroduce each community to its surrounding neighborhood, Sonida hosted grand opening celebrations throughout the month of May. The events brought together local partners, care teams, residents, and neighbors to mark a new era of community and care. Attendees enjoyed live music, chef-prepared cuisine, local vendors, and warm celebrations tailored to each location's personality.
"This wasn't just a ribbon cutting. It was a celebration of our team, our families, and the incredible community we've built together," said Nicholas Bridges, Executive Director of The Addison of Gwinnett Park. "After years of compassionate care, it meant the world to pause and recognize how far we've come, and how committed we are to what lies ahead."
Investing in People, Places, and Peace of Mind
Following the acquisitions, Sonida invested in targeted upgrades at each community, including:
Refreshed common areas and furnishings to create more welcoming, supportive spaces
Enhanced technology infrastructure such as Sage and smart safety platforms such as SafelyYou's AI Care Platform, designed to help care teams respond faster and more effectively, keeping residents safer, longer.
Dedicated Magnolia Trails™ memory care neighborhoods, built to support residents living with Alzheimer's or dementia through purposeful design, routine, and connection
These changes reflect Sonida's broader "Find Your Joy Here" philosophy, which empowers older adults to lead purposeful, engaged lives while receiving the individualized care they need.
About The Addison of Alpharetta
Situated in the vibrant North Fulton area, The Addison of Alpharetta provides Assisted Living and Memory Care in a supportive, thoughtfully designed setting. The community features enriching programs, attentive 24/7 care, and safety-enhancing technology to support older adults and their families. To schedule a tour or learn more, visit: TheAddisonOfAlpharetta.com or call (470) 359-5200.
About The Addison of Gwinnett Park
Located in the heart of Gwinnett County, The Addison of Gwinnett Park offers Assisted Living and Memory Care in a secure, thoughtfully designed environment. With around-the-clock care, innovative safety features, and programming tailored to individual needs, the community offers older adults a warm place to call home. To schedule a tour or learn more, visit: TheAddisonOfGwinnettPark.com or call (470) 635-5432.
About The Addison of Sandy Springs
Conveniently located just north of Atlanta, The Addison of Sandy Springs offers Assisted Living and Memory Care in a secure, thoughtfully designed setting. With chef-prepared dining, enrichment programs, and around-the-clock support, residents enjoy a safe and engaging lifestyle tailored to their individual needs. To schedule a tour or learn more, visit: TheAddisonOfSandySprings.com or call (470) 690-7995.
About The Waterford at Decatur
Nestled just outside downtown Atlanta, The Waterford at Decatur provides Memory Care within a secure, thoughtfully designed community. Residents enjoy chef-prepared dining, personalized enrichment programs, and 24/7 support delivered by a compassionate care team. To schedule a tour or learn more, visit: TheWaterfordAtDecatur.com or call (470) 310-6074.
About Sonida Senior Living
Dallas-based Sonida Senior Living, Inc. is a leading owner, operator and investor in independent living, assisted living and memory care communities and services for senior adults. The Company provides compassionate, resident-centric services and care as well as engaging programming. As of June 1, 2025, the Company owned, managed or invested in 96 senior housing communities in 20 states with an aggregate capacity of nearly 10,150 residents, including 83 communities which the Company owns (four through joint ventures in a consolidated entity and four through a joint venture investment in an unconsolidated entity), and 13 communities that the Company manages on behalf of a third-party. For more information, visit www.sonidaseniorliving.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250728255136/en/
Contacts
Media Contact: Cam ElliottDirector of MarketingSonida Senior Livingcelliott@sonidaliving.com
Investor Relations Contact: Jason FinkelsteinIGNITION IRir@sonidaliving.com
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Yahoo
4 minutes ago
- Yahoo
The White House just got another useless gold ornament.
Billionaire Apple CEO Tim Cook presented Donald Trump with a gaudy personalized gift boasting a 24-karat gold base as the tech giant woo'ed the president at the White House on Wednesday. Cook dropped in to the White House bearing his golden gift to announce the tech company's extra $100 billion investment in American manufacturing as the president still waves the threat of tariffs. The president started the press conference by calling Cook, 'One of the great and most esteemed business leaders and geniuses and innovators anywhere in the world.'
Yahoo
4 minutes ago
- Yahoo
Rate cuts could be weeks away. Here's how much history says stocks could rise as the Fed eases policy.
Investors expect the Fed to resume rate cuts next month. Historically, rate cuts have led to strong S&P 500 gains, but there have been exceptions. Here's what history says about how the market behaves once rate cuts start back up. After a weak few months of job growth, investors are banking on rate cuts from the Federal Reserve at their September meeting, and history shows cuts could be like rocket fuel for stocks in the months that follow. LPL Financial recently conducted an analysis of how stocks have performed from the first rate cut in a rate-reduction cycle until the eventual start of a new hiking cycle. On average, the S&P 500 has returned 30.3% during the nine periods when rates have been on the decline since 1974. The median return during those periods was 13.3%. Returns have been positive in six of those nine cycles. "Using history and prior Fed cutting cycles as a guide, some upside potential may remain for the second half of 2025," Jeff Buchbinder, LPL's chief equity strategist, said in the August 5 report. "But of course, past performance does not guarantee future results, and a new tariff regime not seen since the 1930s could slow earnings growth and fuel volatility." The largest market surges came in the lead up to the dot-com bubble, when the S&P 500 rose 161% from 1995 to 1999, the analysis showed. Other big gains included 62.8% from 1984 to 1993, and 38.2% from 2019 to 2021. But rate cuts aren't always a tailwind, especially during recessionary periods where the Fed acts too late. The market fell 23.5% during the 2007-2009 rate-cutting cycle, and from 2001-2004, the S&P 500 dropped 9.6%. This time around, Buchbinder said it's not a sure thing that rate cuts will be a boon for stocks, with ebullient investor sentiment having pushed up the market to new highs despite uncertainty remaining about the health of the economy. The market has also risen 12% already since the Fed's first cut of the cycle last September. "The delayed effects of trade policy are likely to weigh on the economy in the second half, leading to weaker labor market demand," Buchbinder wrote. "Recent market complacency toward trade policy and an economic narrative dependent upon strong economic data has caught our attention in recent weeks as a potential point of weakness." It's also not a guarantee the Fed continues to ease policy in the months ahead. Economists at Morgan Stanley and Bank of America both see the central bank keeping rates steady for the rest of 2025 despite CME FedWatch data showing investors pricing in 93.2% odds that the Fed cuts in next month. Given the apparent heightened levels of risk at the moment, Buchbinder said a conservative approach could be the best way forward in the near term. The firm likes growth stocks, large caps, and the financials and communication services sectors, he said. "Bottom line, investors may be well served by bracing for occasional bouts of volatility given how much optimism is currently reflected in equity prices," Buchbinder said. The firm's short-term asset allocation committee "advises against increasing portfolio risk beyond benchmark targets currently and continues to monitor tariff negotiations, economic data, earnings, the bond market, and various technical indicators to identify a potentially more attractive entry point to add equities on weakness," he added. Read the original article on Business Insider Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Yahoo
4 minutes ago
- Yahoo
Becton, Dickinson and Company Submits Application to the FDA for a New, At-Home HPV Test
Becton, Dickinson and Company (NYSE:BDX) is one of the . On July 31, Becton, Dickinson and Company (NYSE:BDX) announced that it submitted an application to the U.S. FDA for a new, at-home HPV test. The new HPV test focuses on patients to self-collect a sample at their home using a swab, the size of a Q-tip, simplifying lab processing. According to BD, this method also reports more high-risk strains of HPV compared to other tests on the market today. A person wearing a state-of-the-art medical device for nerve conduction tests. 'We envision a world where women are empowered with access and a choice for their HPV screening, whether it be in a routine visit at the doctor's office or the comfort and privacy of their own home via a self-collected sample. Cervical cancer and the loss of more than 4,000 women per year to this devastating disease is preventable, and we believe at-home testing is an important leap forward to our goal of eliminating this type of cancer,' said Nikos Pavlidis, president of BD Diagnostic Solutions. BD's new HPV test will include a state-of-the-art self-collection swab technology that also offers convenient mailing from home to the lab, supporting broader participation in cervical cancer screening programs. The self-collected swab requires no manual sample preparation by clinical laboratory technologists. This process will allow them to focus on higher-value work. Becton, Dickinson and Company (NYSE:BDX) is a global medical technology company that focuses on the development, manufacturing, and sale of various medical supplies, devices, diagnostic products, and laboratory equipment. While we acknowledge the potential of BDX as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now. Disclosure: None. This article is originally published at Insider Monkey. Sign in to access your portfolio
