Finnair launches offer-and-order capabilities
Finnair has created its first "native order" with Amadeus' Nevio technology as the carrier transitions to an offer-and-order system and away from traditional booking methods that use passenger name records and e-tickets.
Finnair is the launch customer for Amadeus' Nevio offer-and-order platform, which is built on modular and open technology. Native orders are a foundational retailing capability that allow airlines to manage customer orders directly in a single record, aligned with IATA's One Order directive, according to the carrier.
The order brings together flight details, services, preferences and personal information and will combine separate documents in the traditional system into an integrated customer record.
"The move to Offers and Orders supports our move towards modern retailing, enabling dynamic product bundles and enhanced ancillary sales, and improved relevancy to customers with personalization in the future," Finnair VP of digital customer and revenue Tiina Vesterinen said in a statement.
Finnair has been aggressive in its move to New Distribution Capability (NDC) technology and modern retailing systems, announcing in 2021 that it planned to remove all legacy GDS content by the end of 2025, but last June said it would not meet that goal. Finnair said the change to NDC and modern retailing has been slower than anticipated.
Source: Business Travel News
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