‘Gordon Ramsay's Secret Service' Heats Up Fox's Summer Slate With Another Unscripted Hit, Growing Audience 27% Since Debut & Continuing Network's No. 1 Momentum With 18-49 Demo
EXCLUSIVE: Fox has lit a fire under its summer primetime lineup with the debut of yet another offering from chef Gordon Ramsay.
Gordon Ramsay's Secret Service launched May 21 as the network's most-streamed unscripted summer debut on record. Since then, the audience has continued to grow, with Episode 3 posting a 27% gain in total viewers over the premiere, per live + same-day Nielsen data.
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The series has also seen 21% growth among adults 18-49, which remains an important (and increasingly difficult) demographic to target on television.
Ramsay has now set a personal record as well, starring in more currently airing shows than any TV personality in history, Fox says. With the additions of Secret Service and next season's holiday show Next Level Baker, that brings Ramsay to eight concurrent shows on the Fox slate.
Fox ended the 2024-25 broadcast season on a promising note, averaging a 0.75 rating among adults 18-49 in live + 7-day measurements. The network outranked its broadcast competitors in that respect.
Ramsay helped lead Fox to that victory with three of the highest-rated and most-watched cooking shows on television: Hell's Kitchen (with 2.5M average viewers per episode), Kitchen Nightmare (averaging 2.2M viewers per episode) and Next Level Chef (cooking up 2.5M viewers per episode).
However, the prolific chef didn't act alone. There is, of course, the network's stalwart competition series The Masked Singer, which delivered its highest-rated and most-watched episode in more than two years this season.
Deadline can exclusively reveal that The Masked Singer also managed its most-streamed episode to-date in Season 13, gathering 549,000 viewers in seven days across Hulu and Fox.com.
Fox's unscripted lineup is also supplemented by Rob Lowe's The Floor, which became the first game show ever to have a telecast rank as the top entertainment series telecast of the season among the 18-49 demo. Extracted also started off strong, earning broadcast's highest-rated unscripted series debut in nearly a year.
There's also Fox's scripted slate, which has undergone some fine tuning recently. Several recurring series were cancelled recently as the network tries to find its scripted identity — and it looks like there might be some answers the breakout medical drama Doc, which is returning in the fall with a rare and impressive 22-episode order.
The premiere episode of Doc has now tallied 18M viewers to-date, per Fox, making it the network's most-watched debut episode across all platforms in five years. It also posted 40% growth among adults 18-49 from the premiere to the finale, the strongest of any Fox series in a decade.
Episodes of Doc are currently averaging around 8M multi-platform viewers, which makes it one of the highest performing broadcast series on television right now.
While most scripted content is on hiatus, it seems audiences are taking the opportunity to tune into some of Fox's lighter summer fare. In addition to the newcomers mentioned above, Fox's established performers like MasterChef and Lego Masters have also posted week-over-week gains.
If they're lucky, Fox can ride that wave of audience engagement right into the fall.
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