Amazon Has A Hidden Section For Cult-Fave Products — Here Are 40 Of The Best Things On It

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11 hours ago

Fun fact: Amazon has an "Internet Famous" section curated with TikTok-viral products. Here are a few of the current ones so beloved by reviewers that they are *definitely* worth the hype:
A holy grail 5-in-1 Edgelift Curl Brush to define curls, waves, and coils, help prevent frizz, and create precise parts and sections. Reviewers of all curl and wave types are just short of shouting in the comments about how they never found a brush that worked as well as this one, and parents are especially grateful for how easily this untangles their kiddo's hair!
A "Birthday Cake Stick" lip balm that earned its place as a cult-fave — not only is this super nourishing on your lips, but it tastes like vanilla cake, buttercream icing, and rainbow sprinkles, so now you can have your cake and moisturize with it, too.
A delightfully affordable instant foot peeling spray for anyone ready to go full YEEHAW!! on that at-home pedicure. This not only helps gently remove dead skin, but moisturizes dry and cracked heels, so you'll really get some refreshing bang for your buck.
Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use.
A set of cheerful Lego botanical "happy plants," aka your new favorite coworkers. How can capitalism bring you down when these two are smiling up at you all day long? All the joys of having an office plant without the shame of your coworkers being like, "Shouldn't you ... maybe ... water that??"
Dr. Melaxin "Peel Shot," a K-beauty staple for serious exfoliation that buffs out dead skin and leaves your complexion looking glowy and refreshed. If you're looking for an effective way to kick dead skin cells, blackheads, and sebum to the curb, this deeply penetrating rice water extract formula is just the ticket.
Eos Cashmere Body Oil — yes, that's right, the astronomically TikTok-famous Eos "cashmere" body lotion now comes in body oil form, so you can lock in that ridiculously compelling whipped vanilla, musk, and soft caramel scent *and* lock in that all-day moisture with a lightweight, velvety finish.
An affordable, Lululemon-esque longline sports bra so comfy, supportive, and versatile that reviewers love it both for outdoor workouts, gym use, *and* errand running. This is designed to be supportive without being too compressive, with lightweight fabric that keeps you breezy in the heat.
Palmer's Cocoa Butter Skin Therapy Cleansing Facial Oil to remove makeup oh-so-gently that anyone with sensitive or dry skin will say "yes, PLEASE." This gives you that fresh, clean-clean feeling without stripping or drying out your skin, thanks to the moisturizing cocoa butter, shea butter, and coconut oil.
Lottabody's Coconut Oil Foaming Curl Mousse designed for all hair types to give you satisfyingly hydrated, volumized, frizz-free curls at a FRACTION of the price of its competitors.
E.l.f's Lash Xtndr Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required.
An air fryer cheat sheet that basically pays for itself on the first use — you can magnetize this right to your fridge and know precisely how to cook meats, veggies, and frozen food to perfection, helping eliminate food waste and save your budget from takeout.
La Roche-Posay Anthelios SPF 40 Tinted Sunscreen, aka the "holy grail" of tinted sunscreens — reviewers love this lightweight, buildable formula so much that a lot of them replaced their foundation with it altogether. If you're in the market for some subtle but effective coverage that won't get goopy or settle in pores, this is your sunscreen match made in heaven.
A set of lightweight, oh-so-dainty ruffled pajamas reviewers are in loooove with for summer, saying the fabric is so high quality that it feels like linen. If you're looking for breezy warm weather loungewear, this adorable set fits the bill!
The Ordinary's Multi-Depth Hydration Serum to achieve that "glassy," plumped effect *without* breaking the whole bank. This delightfully affordable, super effective serum helps hydrate and protect your skin barrier so you wake up with firm, refreshed skin.
A wildly beloved floral-forward vanilla perfume so deliciously perfect for summer that you'll be like, "Is it appropriate to bathe in this?" This sunny scent leans warm and tropical, with reviewers noting a hint of mango in the vanilla. It's all the bright happiness of summer in a soft, sophisticated, gourmand scent.
A delightful little tool called the "Bug Bite Thing" — it suctions on all kinds of bug bites to reduce swelling, itchiness, and redness.
L'Oreal Paris Infallible 3-Second Setting Spray Mist so darn phenomenal at its job that one reviewer calls it "hairspray for your face," and several compare it to the $34 One/Size setting spray at triple the price. This ultra-fine formula sprays on lightly and leaves a natural finish, but just one spray is designed to LOCK IN your look for 36 hours.
Yankee Candle's Midsummer's Night, or what I like to call a "goth summer candle," as a perfectly moody way to usher in the warmer weather if you're not a big fan of sweetness and floral. Reviewers compare this alluring blend of musk, patchouli, sage, and mahogany to a soft cologne.
Monday Haircare Dry Shampoo with all the oil-absorbing, refreshing power of its competitors, *plus* added keratin for protection against frizz and breakage. The subtle gardenia scent is just extra extra credit after all that.
L'Oréal Paris Collagen Daily Face Moisturizer so intensely hydrating, plumping, and smoothing that reviewers compare it to the $92 Charlotte Tilbury Magic Cream. 👀 Not only is this super effective and affordable, but its non-greasy formula makes it play super well with makeup.
A suuuper thin, breathable Hanes slub knit hoodie as the ultimate "just in case" layer on days when the weather is having an existential crisis and taking you for the ride.
Clinique Almost Lipstick Tinted Lip Balm in *PINK* Honey — aka, the sweet, subtle sister of the iconic "Black Honey" that has been so popular over the past few decades that it just about broke TikTok when it finally had its moment over there. The skin tone-matching, pH-adaptive pink version is every bit as buildable, polished, and decadent feeling as the original black honey, and perfect for everyday makeup looks.
Color Wow Xtra Large Bombshell Volumizer, a foam your can apply to your roots when you're styling to take your blowout to the next level, even when the humidity is doing its best to keep your locks down. Reviewers with fine hair especially swear by this for an immediate, long-lasting lift!
Jergens Natural Glow Firming Self-Tanner Body Lotion to give you a gradually building, vacation-worthy ~sunkissed glow~ over the course of just a few days. Not only is this easy peasy to apply compared to other finickier, streaking lotions, but it's formulated with collagen and elastin to help your skin appear firmer *and* glowier.
A reviewer-beloved basic crewneck tee that plays nice with ALL your jeans and skirts, since it's just the right amount of compressive and easily slides under waistbands. Also, at that price point, and in THIS MANY colors??? Seems like it's Restock Your Wardrobe O'Clock.
A wildly popular hummingbird projection lantern to make your porch or backyard feel like you're stepping out of the real world and into a whimsical fairy tale.
A pair of oversize subtle cat-eye sunglasses so cute that you'll want to snag 'em in every color, and so affordable that you won't weep dollar signs if you accidentally leave them at the coffee shop.
Anua Heartleaf 77 Soothing Toner reviewers going for the "glass skin" look swear by — this underrated but impactful toner helps calm and refresh your complexion by balancing your skin's pH level and helping it better absorb all your lovely skincare products, no matter how hard the sun is trying to dry you out.
A shockingly affordable "Glow Up!" Vitamin C Face Serum that packs a powerful punch — reviewers swear by this for reducing dark spots, brightening skin, restoring tone, and giving skin a more radiant, firm look. This particular serum's secret is the 3-O Ethyl Ascorbic Acid, which helps boost ~radiance~, in addition to the hyaluronic acid, aloe vera, and vitamin E to help with hydration.
A cult-favorite Flairisol Olivia, a continuous oil sprayer with built-in portion control that has won the allegiance of reviewers from professional chefs to at-home bakers. The ultra-fine spray makes it ridiculously easy to work with, especially for people tracking nutrition stats for their own sake or for a restaurant's — each spray is equivalent to one gram of oil for easy measuring.
E.l.f.'s Holy Hydration! Thirst Burst Drops, another home run from the brand's moisturizing "Holy Hydration" line that reviewers are comparing to the $35 Watermelon Dew Drops from Glow Recipe. This lightweight formula is designed to brighten and plump skin for a dewy effect, whether you're wearing it alone, applying it under your makeup, or mixing it with your foundation.
A set of golden tennis bracelets giving ~quiet luxury~ vibes at "I want to pay rent this month" prices. Reviewers especially love these mix-and-match sets because they look like expensive versions from iconic brands!
A set of assorted pool floaties so cute it'll feel like you're accessorizing the whole pool when you throw them in. (It's all fun and games until I start fighting someone for that pink donut one.)
Garnier Fructis Sleek & Shine Anti-Frizz Serum, aka humidity's WORST ENEMY. 😈 This super lightweight argan oil solution is designed for all hair types to help manage frizz and define waves and curls without weighing them down, and will be the MVP in your hair arsenal in the warmer temps.
Differin Acne Treatment Gel for prescription-strength acne care *without* the hassle of paying to see a dermatologist. This not only helps clear breakouts by helping with skin cell turnover to clear out pores and calm inflammation, but helps prevent them over time. The key to this is patience, patience, patience — a lot of reviewers mention seeing excellent results after the first month of use!
Neutrogena Dry-Touch SPF 70 Sunscreen designed specifically for people who get the "ick" from oily sunscreens but need all the sun protection they can get. This ultra-sheer, quick-absorbing formula leaves a matte finish that still packs a powerful sun-protective punch. And at this price point, this is the ultimate "everyday" sunscreen for face and body.
A set of ridiculously realistic-looking faux fern plants for some instant serotonin in your backyard or living space. Plant parenthood is nice, but faux plant parenthood is every bit as chic and a whoooole lot less of a time commitment. 💅
Laura Geller's Balance-n-Brighten Color Correcting Powder Foundation so you can easily achieve that "no make-up make-up" look with some subtle, glowy coverage that is easily buildable on days you need a little extra ~oomph~. This stuff is so blendable and natural looking that it's a good reminder to us all not to sleep on good old-fashioned powder foundations!!
Wikki Stix, the ultimate in mess-free, silent, distracting fidgets — you can take these little wax sticks and push them into any shape you please, and stick them on surfaces without worrying about residue or marks. Parents especially love these for when kids are waiting at restaurants or on flights!