Lidl's first-ever Scottish self-checkout voice planned with three in the running
Meet the three top contenders in the running to become the voice of Lidl's first-ever Scottish self-checkout voice.
Emma Dechant, James Donnachie and Lana Killeen are competing to star at the supermarket's unstaffed tills.
A nationwide search saw over 5,000 people throw their voices into the ring via Whats App voice note auditions.
Contestants were then whittled down to ten before a public vote opened to pick who they wanted to hear at the checkout.
Actor Alan Cumming has even lent his ear to proceedings for each of the finalists' auditions.
Now nurse Emma, 36, Construction Sales Manager James, 38, from Cupar and Lana, 43, a nursery teacher from Port Glasgow, are all hoping to become the nation's unexpected Scottish voice in the bagging area.
In her voice note audition, nurse and mum-of-two Emma pledged that her voice was the 'perfect mix of wit and mild judgement'.
Her pitch won Alan's approval, though he admitted he'd have welcomed 'even more judgement'.
Meanwhile James called on Lidl to 'gie us a shot,' while praising the retailer for 'backing our ain Scottish suppliers' in his audition with his voice which Alan said had 'politician worthy presence'.
And then there's Lana, who dubbed the competition a chance to fulfil a childhood dream of becoming a QVC presenter before she broke into a self-penned song to the tune of The Bonnie Banks o' Loch Lomond.
Marco Ivone, Regional Director for Lidl in Scotland, said: 'We're thrilled to see how much enthusiasm this campaign has sparked across the country. These finalists reflect the brilliant diversity of voices in Scotland - and we can't wait to hear one of them greet customers at the checkout.'
Voting is open until 5pm on Tuesday. Lidl plans to roll out the winning voice at self-checkouts across all Scottish stores by the end of the year.
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