Brits' most loved 90s trends - from 'The Rachel' haircut to Doc Martens
Doc Martens, loose-fitting jeans and 'The Rachel' haircut are among the most cherished 90s trends for Brits. A survey of 2,000 adults unveiled the most memorable 90s fashion fads, with crimped hair, perms, and leather or denim jackets making the cut. Other throwback favourites included shell suits, high ponytails, and the timeless little black dress.
The 90s was crowned as the decade with the greatest impact on current fashion, with the top overall trends being Brit-pop, hip-hop, and grunge. The top celebrity hairstyles from the era, with Jennifer Aniston's iconic "Rachel" haircut, Johnny Depp's floppy locks, and Victoria Beckham's Posh bob taking the crown.
The most iconic UK fashion moments were determined to be Princess Diana's revenge dress, Geri Halliwell's Union Jack dress at the BRIT Awards, and Liz Hurley's Versace safety pin dress.
Ashley Birch-Ruffell, spokesperson for FUNKIN COCKTAILS, which commissioned the study ahead of the launch of its new 90s classic cocktail, the Apple Sour Martini, commented: "90s fashion is very much in vogue, and it's entertaining to see what our official favourite styles are."
"There are clearly many iconic hairstyles and memorable moments from this decade that live on in the public consciousness. It seems clear that 90s trends aren't going anywhere anytime soon – and why would we want them to."
Younger generations appear to be leading the 90s revival, as the majority of Gen Zs and Millennials say the decade's fashion still influences their personal style.
Ironically, three quarters of Gen Z feel nostalgic for the 90s, despite many of them being too young to fully experience the decade first-hand. In contrast, fewer than two in 10 Boomers say they feel the same.
According to the research, Gen Z and Millennial are eager for an opportunity to dive back into the 90s for one night to bask in its distinctive fashion and culture vibes.
Among these younger crowds, certain trends particularly resonate, with space buns and the Y2K aesthetic drawing approval from about one fifth of Gen Z, while Millennials seem to have a lasting affection for the classic curtain haircut.
When asked who most embodies 90s style today, Harry Styles, Billie Eilish, and Rihanna took the top spots as beacons of this iconic decade.
To mark the launch of the Apple Sour Martini, FUNKIN COCKTAILS has teamed up with London based hairdresser, Duck & Dry to offer free 90s hairstyles alongside a trial of the canned Nitro cocktail.
Ashley added: "It's clear that the whole culture of the 90s is still considered unapologetically iconic and we wanted to deliver the perfect cocktail to match that vibe – as well as helping people level up their 90s aesthetic."
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