Phoebe Philo unveils 'D' collection, explores expanding offline distribution

Fashion Network

4 days ago

Less than two years after launching her eponymous label, Phoebe Philo is forging ahead. The British designer has just unveiled her D collection, the fourth since her debut in October 2023. Still sold mainly through its e-commerce store, the brand began poking its nose into the wholesale market last year through a handful of select multi-brand boutiques. Now, the label seems ready to take the plunge with the opening of its first store.
This new collection follows in the footsteps of its predecessors, focusing on around twenty looks as the business advocates for limited production. Once again, the starting point is wardrobe classics, with quality pieces made in beautiful materials- comfortable yet cool in a way that makes you want to wear them. These designs include trench coats, slim-fitting jackets, sculptural tops, and voluminous coats such as a black leather model. Jackets are rounded in shape and range from leather designs with wide collars to more spherical pieces.
Fur continues to make an appearance, with items including coats, muffs, puffy sheepskin breeches, playful, cosy catsuits, and statement furry trousers. Most of the looks are monochromatic in neutral tones of white, black, and brown and follow a pure, minimalist style, with the exception of a black and grey plaid shirt and pants and a few flashes of yellow fur.
Phoebe Philo's womenswear favours loose, well-cut men's suits in mottled fabrics and flowing trousers, sometimes decorated with fringe or in a cargo style, designed to be worn with a simple tank top, t-shirt, or black shirt. In addition to ready-to-wear, Phoebe Philo also offers bags, jewellery, and shoes, such as its new multi-strap flat sandals.
The brand, which has adopted a very minimalist marketing style from the outset, has given no further information on materials used or product prices. It merely communicated that it presented its designs as a series of editions which were made available to purchase in stages and came together to form its first collection. Since October 2024, the brand's collections have been presented in their entirety several months before going on sale, returning to a more traditional approach.
Presented as a preview on the phoebephilo.com website, the D collection will be available from the beginning of 2026 and will continue to be sold until May. It will be distributed on the brand's e-commerce store, and offline via shop-in-shops dedicated to Phoebe Philo at London's Dover Street Market and Galeries Lafayette Haussmann in Paris, as well as in select multi-brand boutiques worldwide.
This model could soon evolve with the opening of a physical boutique in London. According to the American newspaper WWD, this will take place at Carlos Place in the British capital's prestigious Mayfair neighbourhood. The location is not far from The Row 's boutique and the historic Connaught Hotel, situated at the entrance to Mount Street, a more quiet and discreet thoroughfare than its neighbouring New Bond Street. Phoebe Philo declined to comment when contacted by FashionNetwork.com.
The English designer created her Phoebe Philo brand in London in September 2020 with her husband, real estate entrepreneur Maximilian Wigram, and welcomed LVMH as a minority shareholder. Earlier this year, Philo added to her team by appointing Bruno Sialelli, former creative director of Lanvin, as design director for her ready-to-wear collection.