logo
Aamir Khan hosts ‘Sitaare Zameen Par' trailer screening for special stars of the film and their families

Aamir Khan hosts ‘Sitaare Zameen Par' trailer screening for special stars of the film and their families

Time of India16-05-2025

Aamir Shares the Screen with Young Talent
The trailer features
alongside ten talented newcomers, whose emotional performances have already made a strong impact.
A Special Moment for the Young Stars
For these young actors, seeing themselves on screen for the very first time – especially with their families – was an emotional and unforgettable moment.
Tired of too many ads? go ad free now
There were smiles, happy tears, and a deep sense of pride as they watched their dreams come to life.
Trailer Celebration
The young stars gathered at the Aamir Khan Productions office to watch the trailer. The atmosphere was filled with excitement – with cheers, claps, and joyful tears all around. Director
R. S. Prasanna
led a loud and spirited chant of 'Sitaareeeee!' – creating a memory that everyone will treasure forever.
For the parents, watching their children shine on screen was like a dream come true. Many were moved to tears. They hugged their children, expressed their gratitude, and thanked Aamir Khan and the team for giving their kids such a special opportunity.
'
Sitaare Zameen Par
' introduces ten fresh talents, Aroush Datta, Gopi Krishna Varma, Samvit Desai, Vedant Sharma, Ayush Bhansali, Ashish Pendse, Rishi Shahani, Rishabh Jain, Naman Mishra, and
Mangeshkar.
About the Film
Directed by R. S. Prasanna, known for the popular film 'Shubh Mangal Saavdhan', 'Sitaare Zameen Par' stars Aamir Khan and
in the lead roles.'Sitaare Zameen Par' will release in cinemas on 20 June 2025.
Aamir Khan's New Role in Sitaare Zameen Par

Orange background

Try Our AI Features

Explore what Daily8 AI can do for you:

Comments

No comments yet...

Related Articles

More Noise, Less Nudge: IPL ads fail to stand out
More Noise, Less Nudge: IPL ads fail to stand out

Mint

timean hour ago

  • Mint

More Noise, Less Nudge: IPL ads fail to stand out

Mumbai: Despite record-breaking viewership and soaring ad spends, most ads aired during IPL 2025 may have already faded from public memory. While the on-field cricket remains fiercely competitive, advertising creativity appears to be on autopilot, raising serious questions about return on investment and long-term brand impact. This year, the IPL began with what many consider one of the best—and probably the costliest—ads of the season. Dream11's campaign featured Aamir Khan, Ranbir Kapoor and a galaxy of celebrities and cricket stars, setting the tone for the tournament and its rivalries. It was witty, memorable and widely shared. But after that strong start, most ads barely made a mark. Take the much-discussed spot featuring Rohit Sharma talking about financial planning, or MS Dhoni promoting a tile adhesive. Both had star power and brand fit, yet the creative left viewers more puzzled than persuaded. Data from TAM Media Research reveals that more than 105 advertisers and 190 brands participated across the first 70 matches of IPL 2025, with a 27% jump in advertiser count and a 28% rise in brand count over last year. The overall ad volume on TV grew marginally, just 0.45% higher than IPL 2024. But the creative bar hasn't risen alongside. Also read: IPL giant GMR tackles rugby with India League, aims to build Olympic-aligned IP 'While a few brave brands are pushing creative boundaries, most of the advertising seems to be working in a safe, high-frequency mode," said Anshu Yardi, vice-president–business partnerships & communication at TAM Media Research. 'The opportunity is still massive, but innovation requires risk, and during IPL many brands may want to play safe." Ad fatigue at a time of infinite content The issue might extend beyond just ineffective ads; it could reflect a deeper cultural shift in how we define 'good" advertising itself. Abhishek Jain, business director at creative agency Virtue India, believes the competition for consumer attention has moved far beyond traditional formats. 'Ads 'seem' boring now compared to the content—quick, snackable pieces of sponsored entertainment —they are competing with," he said. 'We are now finding relatability in culture and culture in content. Traditional ads just don't have that same shareability or zing." The IPL skew: Not made for storytelling Sandeep Goyal, media veteran and chairman of Rediffusion, is blunt in his assessment. 'The mediocrity of IPL actually reflects the slipping standards of creativity overall. But specific to the IPL, for years now, the secondages have been dominated by the money power of VC-funded brands. Regular brands in FMCG just can't afford the IPL rates. So that skew is the starting point," he said. In the context of advertising, 'secondages" refers to the total number of seconds of advertising airtime. Also read: Will CCI's crackdown reshape the ad industry? Media veteran Raj Nayak explains 'The brands that spend—like a lot in BFSI—are really not seasoned campaigners. They are out to buy noticeability and brand recall, not build emotive narratives that endear them to consumers. Most ads are focused on product superiority, much like 'explainer' videos." He also takes aim at the overuse of celebrities. 'The less said about celebrities, the better. It is now a formula. Nothing more. No attempt to differentiate. No attempt to craft a story that engages. Most celebrities are high on recognition but low on emulatability. A Rohit Sharma dispensing advice on investing! MSD (Dhoni) talking of paints. Consumers just shrug off most such ads. They may remember the brand and even the celebrity, but do not necessarily buy as per the celebrity's endorsement because the pitch carries no real conviction." Creativity costs, and time is a luxury A chief marketing officer (CMO) of a major consumer brand, speaking on condition of anonymity, admitted that IPL advertising may never become a true creative showcase like the Super Bowl. 'You don't get everything—budgets are tight, and IPL runs every day for nearly two months. Dream11, Swiggy, ZooZoos from Vodafone—they've created brilliant ads in the past. But those are rare exceptions," the executive said. 'Most CMOs simply don't get the time or investment needed to make IPL campaigns creatively rich. The result is rinse-repeat formats, celebrity plug-ins, and safe messaging." Marquee moment or media burst? Another senior executive from a brand that advertised during IPL 2025 wondered whether advertisers truly understand what a marquee property should be. 'If you're treating IPL as a launch pad, that's fine. But how much can you really build when you're racing against time and media costs just to deliver a message?" According to them, IPL's biggest strength—aggregation of eyeballs—is also its biggest creative limitation. 'If 60-65 crore people are watching, that's huge. But then you're up against frequency fatigue, creative limits and the ticking clock. It's hard to craft something with depth when you're just trying to be everywhere, fast." Also read: Rooter picks up exclusive digital rights for esports tournament BGMI Masters Series The executive added, 'Are people even anticipating IPL ads the way they used to? Are we just spending for attention, or are we creating anything truly memorable? The search for the elusive advertising season continues… is IPL the Nirvana?" So, can the IPL ever be India's Super Bowl? Everyone wants to recreate the cultural buzz and longevity that Super Bowl ads in the US command. But experts agree that for IPL to reach that level, Indian advertisers need to move beyond formula, spend more time on narrative and treat the IPL window not just as a media buy, but as a storytelling opportunity. 'Campaigns are not being created for the long run," Goyal added. 'They are usually for one season, and then everybody feels the need for a refresh because digital has created attention-deficiency syndrome." Until that mindset changes, IPL may remain a grand stage—but one where few ads deserve an encore.

Aamir Khan addresses age gap with Genelia D'Souza in Sitaare Zameen Par: ‘Age is no longer a barrier for actors'
Aamir Khan addresses age gap with Genelia D'Souza in Sitaare Zameen Par: ‘Age is no longer a barrier for actors'

Time of India

time7 hours ago

  • Time of India

Aamir Khan addresses age gap with Genelia D'Souza in Sitaare Zameen Par: ‘Age is no longer a barrier for actors'

Aamir Khan is set to play Genelia D'Souza's husband in the upcoming emotional drama Sitaare Zameen Par. The pairing comes as a surprise to many, especially since it was Aamir who introduced Genelia to Hindi cinema back in 2008, casting her opposite his nephew Imran Khan in the hit rom-com Jaane Tu… Ya Jaane Na. More than 15 years later, the duo are now cast as a married couple. Reacting to the unexpected pairing in a recent interview with Indian Express, Aamir acknowledged the irony with a laugh: 'Ya, I know. That thought did come to me. But that was a long time ago. And ab Imran bhi kaafi meri age ka ho gaya hai (laughs).' Addressing the age-gap and the magic of VFX In Sitaare Zameen Par, a Hindi remake of the 2018 Spanish film Campeones, both Aamir and Genelia play characters in their early 40s. While Aamir is now 60, he brushed off concerns about the age difference and credited technology and changing audience perceptions for helping bridge the gap. 'We have the advantage of VFX now,' he said. 'Earlier, if I had to play an 18-year-old, I had to rely on prosthetics — like Anil Kapoor did in Eeshwar (1989), when he played an 80-year-old. Today, you can look 80 or 40 or 20 on screen with seamless visual effects. So age is no longer a barrier for actors.' by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Pinga-Pinga e HBP? Tome isso 1x ao dia se tem mais de 40 anos Portal Saúde do Homem Clique aqui Undo Amid a break from films, Aamir Khan flies to Nepal to undergo 10 days-session of Vipassana meditation Aamir's comeback and passion for storytelling Directed by Shubh Mangal Saavdhan's R.S. Prasanna, Sitaare Zameen Par marks Aamir's return to acting after his hiatus post the lukewarm reception of Laal Singh Chaddha and the pandemic-induced break. But what drew him back to the sets again? 'I have a compulsive streak,' he admitted. 'If something enters my bloodstream, I can't stay away.' Slated for a June 2025 release, Sitaare Zameen Par is described as a heartfelt, coming-of-age drama. Check out our list of the latest Hindi , English , Tamil , Telugu , Malayalam , and Kannada movies . Don't miss our picks for the best Hindi movies , best Tamil movies, and best Telugu films .

Made for Rs 2.5 crore, this film of Govinda was a blockbuster, Aamir Khan called it vulgar due to..., lead actress was ..
Made for Rs 2.5 crore, this film of Govinda was a blockbuster, Aamir Khan called it vulgar due to..., lead actress was ..

India.com

time7 hours ago

  • India.com

Made for Rs 2.5 crore, this film of Govinda was a blockbuster, Aamir Khan called it vulgar due to..., lead actress was ..

In the glittering galaxy of Bollywood, only a handful of stars have managed to sustain their stardom despite not doing movies for years. However, there is one star who made this possible, and it is none other than Govinda. He made his debut with the 1986 film Ilzaam, which turned out to be a hit. One of Govinda's biggest hits was released in 1993, which earned 10 times more than its budget. While the movie was a hit, it was Aamir Khan who called the film 'obscene.' If Shah Rukh is the 'King of Romance' in Bollywood, then Govinda is undoubtedly the 'King of Comedy'. He has delivered many big hits in his film career. One of his most special films is the 1993 film Aankhen, in which Govinda played a double role. Apart from Govinda, the movie also featured Chunky Pandey, Raageshwari, Ritu Shivpuri, Shilpa Shirodkar, Kader Khan, Sadashiv Amrapurkar, Shakti Kapoor, and Raj Babbar in key roles. When Aankhen was released, it became a huge hit and went on to become the highest-grossing Indian film of 1993. Aamir Khan had said in an interview in 1993–94 that a film works because of a good story, and stars only boost its success. The host then asked Aamir Khan that if this is so, then how did a film like Aankhen do wonders at the box office even though its story was not good. Aamir said that though the director of the movie, David Dhawan, is his close friend, he still doesn't understand why he directed the movie. Calling some scenes obscene, Aamir said that he did not like the film. Aankhen was made for approximately Rs 2.5 crore. It earned Rs 25 crore at the box office and became the highest-grossing Indian film of 1993.

DOWNLOAD THE APP

Get Started Now: Download the App

Ready to dive into the world of global news and events? Download our app today from your preferred app store and start exploring.
app-storeplay-store