
Siegelman Stable Suits Up for The Hambletonian's 100th Anniversary
Once again,Siegelman Stableis off to the races for this year's Hambletonian Race. With this year marking the harness race's 100th anniversary and the sport remaining core to the brand's DNA, Siegelman Stable has served up one of its cleanest deliveries as of late.
Leading the range, the 2025 Siegelman Stable x Hambletonian capsule comes complete with two 5-panel hats, one of which takes a navy blue colorway, finished off with a red brim and gold detailing – including a co-branded crest on the side. The second hat is engulfed in white, fitted with a navy blue brim and the same detailing in red.
The colorway – a tribute to this year's Hambletonian's official hues – continues into the apparel, with the standout piece being the reimagined version of Siegelman Stable's tried-and-true tracksuit.
Sticking to its beloved, retro silhouette, the track jacket and set of matching coaches' pants each come dipped in the same navy blue color, lined with red piping on the sleeves and down the sides of the pants. The same gold Hambletonian x Seigelman Sable crest is emblazoned in gold on the chest.
A pair of coaches' shorts also pairs well with the track jacket, and a classic graphic T-shirt rounds out the range.
Take a closer look at the Siegelman Stable Hambletonian 2025 collection in the lookbook above and shop the range now at the brand's officialwebstore.
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Hypebeast
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- Hypebeast
Donovan Mitchell Is a Mets Fan in New Siegelman Stable Collab
Summary With the 100th Hambletonian race still in the recent rearview, Max Siegelman's sports-centric outfitter is already onto the next big-league Stableis dusting off its cleats and hitting the baseball diamond with theNew York Mets, tapping a fellow (maybe, to some, surprising) Mets fan to front the capsule –Donovan Mitchell. Taking insight from the brands' first-ever collaboration with the New York Mets andNew Eralast summer, this season's joint endeavor builds carefully on the groundwork established a year ago. This go-around, the collaborators have curated a handful of headwear offerings, with Siegelman Stable's vintage-leaning design approach meeting New Era's legacy silhouette. With the New York Mets colorway leading the palette, hats are elevated with embroidered Siegelman Stable branded hits – lettering, horse insignias, and emblems – throughout. Peep Mitchell repping the New York Mets x Siegelman Stable collaboration above and expect the hats to drop for purchase on Tuesday, August 12, 10 a.m. EST, landing at Siegelman Stable's officialwebstore, the MLB Flagship Store in NYC, Citi Field, and at the New Era officialwebstore.


Forbes
04-08-2025
- Forbes
Siegelman Stable Celebrates Hambletonian Centennial Horserace
Equine activity has inspired more than one fashion brand. To wit, Hermès and Polo Ralph Lauren both take their inspiration from horse-centric sports and the corresponding gear that accompanies them. Siegelman Stable quietly joined this specific brand descriptor in 2020. Founder Max Siegelman drew upon his family's harness racing roots thanks to the boarding and teaching facility for the sport involving the powerful animal, a sulky and human direction that dates to the 1800s in the US. Now five years later in what began as a $300 investment to create couple of trucker hats and sweatshirts using the logo for the family business his mother created in the 1980s to give to family and close friends, the brand has expanded to full collection and via several partnerships. One such tie-up is with the Hambletonian race which is celebrating its 100th anniversary. HARNESSING AWARENESS For the Hambletonian centennial the brand has upped the ante for a seven-piece collection channeling trackside style with a touch of streetwear that includes embroidered jackets, red piping, matching sets, and vintage tees. Additionally, the brand with takeover one of the boxes at the Meadowlands where the event will take place and give a luxe gloss up in line with the brands ethos. Speaking over Zoom in the parking lot of the New Jersey arena the day before the event, Siegelman notes how close he is to where the family's stable business was. 'We have done merchandise collaborations with the Hambletonian for the last few years, but this is the first time to create the experience and bring people out to see the race. Like all our pop-up locations, we are redoing the box décor to lean into the Eighties aesthetic. The stables were founded in 1982, and I want to stick true to the brand story, which essentially is my father,' said Siegelman. While the elder Siegelman was a driver and then training for the sport, the younger admits while he loves horses it wasn't his thing. 'I could probably count on my two hands how many times I've ridden a horse in the saddle or cart,' he confessed. While it's had its ups and downs, harness racing also referred to as the Trotters, was a prestigious happening in the past; in the 1970s, 1980s and even the 1990s attendees were dressed in suits and dresses, drinking champagne and smoking expensive cigars according to Siegelman. 'We're bringing a different type of elevated style to the track. Our intention with the Hambletonian is to attract a new audience to experience it for the first time and engage with it,' Siegelman explained. SCORING POINTS Harness racing isn't the only sport that Siegelman has partnered up with. The founder worked as a creative marketing consultant for hip hop music artists and NBA and NFL figures. 'I ran cultural relevance at Outfront Media for seven and a half years,' he continued noting the experience at the billboard and OOH advertising firm helped build a buzzy and strategic 'Rolodex' of connections, a crucial aspect of Siegelman Stable's founding success. Thus, the brand has over 70 collaboration projects under its belt since its founding with names like the Knicks, the Rangers, Major League Baseball teams such as an upcoming Mets collaboration, along with Don Julio tequila and Johnny Walker whiskey under parent company Diageo for the Superbowl. This past July 4th the brand launched a collaboration with Ford to celebrate the anniversary of the F-150 pick-up truck. 'Ford spoke to me because my dad had one, I grew up with my dad driving an Eddie Bauer edition Ford Explorer,' he added. For a brand that Siegelman said was 'started by accident', the timing of the rise of fashion collaborating in new arena has been a fortunate and lucrative aspect. 'Athletes and music artists are the face of fashion now, and I don't foresee that changing anytime soon,' Siegelman asserted SHOPPING STARTEGICALLY Thanks to Siegelman's connections to the world of OOH media—a medium that has risen as traditional print media has diminished and digital media consumed on small screens has risen—the brand has made a its own splash in the billboarding world. For a recent pop up in the Hamptons, the brand covered one of the infamous Jitney buses that cart folks to and from the city. That is also thanks to an ongoing relationship with Shopify, the online shopping platforms aimed at making digital transactions easy for both brand and consumer. I had idea what I was doing when I needed to create and e-commerce website, but I knew two things for sure. Shopify was the easiest thing to use. I had seen brands launch on Shopify, like Eric Emanuel and Supreme a year or two later converted from their website to a Shopify platform. They make it easy to create a website. I still own It's my website but built on Shopify as basically the easiest platform to create a website,' Siegelman said. The digital platform was also crucial in the brand's longest standing pop up to date this past December in Soho. Additional pop-ups include the East Hampton initiative (hence the Jitney bus wrap initiative) and an upcoming pop-up in Manhattan this fall which will extend through the holiday season. 'Retail experiences and in-person shopping is super important for us. I'm going to be on double down on that over the next 24 months,' he added. THE RACE AHEAD Siegelman has pulled off a slow and steady growth of his namesake luxury brand that stills retains an insider-only mystique with a lean team. 'We are a very small team; it's three people full-time,' he noted. One of which is his creative director and fiancé Karoline Spenning who has helped expand the brand offering from hats, Tee and sweatshirts to include ready to wear and suits in the past 18 months. 'Knitwear has also been really successful for us, we launched denim in the spring, swimwear this summer,' Siegelman noted. 'In the beginning, Siegelman Stables was very drop-ship model, DTC-based, but we've done some exclusive wholesale releases with stores such as CNCPTS in Boston, Forward in Aspen and its website. My perspective on wholesale is two-pronged. It's exclusive capsules and not diluting the brand with letting everyone in but rather controlled distribution,' he said, noting his intentions for the brand. 'I want to grow slow, strategic, and organically, with people understanding who we are. It takes a long time to build a brand aesthetic from scratch. I don't want to just be the next Von Dutch or I don't want to just be a branded hat that everybody wants. 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Boston Globe
03-08-2025
- Boston Globe
Ake Svanstedt trains and drives Nordic Catcher S to a record-setting Hambletonian victory
Leaving from post six and at odds of 9-2, Nordic Catcher S was near the front leaving the gate, tucked in third heading into the first turn. He remained in third as the opening quarter was covered in 26.1 seconds by longshot Go Dog Go, who blasted to the front from post 10. Advertisement Approaching the half, favored Maryland started the outer flow, which forced Svanstedt's hand. He made a move, but Go Dog Go remained on the lead at the half in 54.2 seconds. Get Starting Point A guide through the most important stories of the morning, delivered Monday through Friday. Enter Email Sign Up Heading into the final turn, Nordic Catcher S methodically advanced to put pressure on the leader. When they hit the stretch, Nordic Catcher S kicked into high gear and took command at the eighth pole. Pocket-sitter Super Chapter, the 3-1 second choice, found daylight, but Nordic Catcher S was too strong and Super Chapter's late bid came up short. Nordic Catcher S finished a length in front of Super Chapter. It was another 2 ¾ lengths back to Maryland, who could not capitalize on a perfect trip. The winner paid $11.20. Ake Svanstedt (white helmet) is both the trainer and driver of Nordic Catcher S. Dan Heary Nordic Catcher S has now won five of 10 career starts, and has three wins in five starts this year. The $500,000 winner's share boosts the colt's earnings to more than $813,000. Advertisement It was Svanstedt's third Hambletonian win. The 2023 Dan Patch Trainer of the Year won his first one in 2017 driving Captain Corey. He took his second Hambo victory in 2021 driving Perfect Spirit. In both cases he was also the trainer. Svanstedt co-owns the horse with Jeff Gural, president, and CEO of The Meadowlands. The 83-year-old Gural, who also owns the track, was thrilled to win the biggest race in the sport for the first time. 'Truthfully, I've been waiting to give this trophy to myself, and there's nobody I'd rather be partners with than Ake and Sarah (Svanstedt, Ake's wife),' Gural said, 'They've done an amazing job. Last year we won the Oaks, and last week I was down and really depressed. This week every horse I've owned with them has raced great. So, it's a crazy business to be honest, but I give Ake and Sarah all the credit. [And] the track man for watering the track the way Sarah likes it.' Gural spoke glowingly of the relationship he has with Ake Svanstedt. 'He's cautious, and he's looking for these big races,' Gural said, 'It's a real thrill truthfully.' In the Grade 1 $500,000 Hambletonian Oaks for 3-year-old trotting fillies, Conversano and driver James McDonald scored the victory in 1:51.2. Conversano set out for the early lead, then took cover behind longshot Walspea. She sat in the pocket until the stretch, where she rallied for McDonald's first Oaks win. Emily Cain is a rising junior at Ohio University studying Journalism Strategic Communication and Sport Management. She wrote this story for the Boston Globe as part of the Clyde Hirt Journalism Workshop. Advertisement