'Miss Sake India' contest held in New Delhi to promote the Japanese drink
A contest to pick a new "Miss Sake India" was held in New Delhi on Thursday to promote the drink in the world's most populous country, with Aakansha, 29, named as this year's winner.
Five finalists performed dance and talked about their own experiences with sake at the event at a Japan Foundation facility.
Aakansha, who works in the marketing industry, said she was very excited to be chosen for the one-year role of promoting sake.
"I think more people should explore" sake, she said.
The 2025 competition, hosted by Hirohama India, which has hotel and restaurant operations in the South Asian nation, followed a sake-tasting event the night before at the official residence of the Japanese ambassador to India, during which local restaurant operators and other participants sampled combinations of sake and Indian dishes including fish curry and bean curry.
Although many people don't drink in India for religious reasons, the country's population of over 1.4 billon offers an attractive potential market for sake producers.
Some Japanese breweries are exploring the possibility of producing sake in India to expand local sales channels.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Nikkei Asia
2 hours ago
- Nikkei Asia
Sushiro sushi operator to begin farming sea urchins on land
OSAKA -- The company behind Sushiro, Japan's largest conveyor belt sushi chain, will partner with a Japanese startup to farm sea urchins on land, Nikkei has learned. Known as uni in Japan, sea urchins are a delicacy that is popular with foreign tourists. A large-scale uni farming operation on land is highly unusual.
Kyodo News
5 hours ago
- Kyodo News
Japan, EU eye launch of "competitive alliance" scheme to boost trade
KYODO NEWS - 3 hours ago - 21:04 | Japan, All, World Japan and the European Union are preparing to launch an "alliance" framework to beef up their companies' competitiveness by promoting trade and economic security cooperation, diplomatic sources said Saturday, facing concerns over U.S. President Donald Trump's tariffs and Chinese trade practices. The creation of the "Japan-EU Competitiveness Alliance" is expected to be announced at a regular summit meeting being arranged for July, when Japanese Prime Minister Shigeru Ishiba is likely to host European Council President Antonio Costa and European Commission President Ursula von der Leyen, they said. The move will further align both sides' efforts to uphold a rules-based economic order, building on cooperation through a free trade agreement that removes tariffs and other trade barriers between the two economies, which account for 20 percent of the world's gross domestic product. Under the framework, Japan and the EU will work together to diversify supply chains for rare earth minerals in the face of China's export restrictions on the elements crucial for the production of smartphones and other high-tech products, according to the sources. They will also align subsidy conditions for environmental technology such as electric vehicle and hydrogen production to promote fair competition for manufacturers and reduce development costs. On the trade front, the two sides will seek to promote reform of the World Trade Organization that is deemed dysfunctional, with the United States dissatisfied with the global body's response to addressing Chinese trade practices and other issues. They will also seek to collaborate with the "Global South" emerging and developing economies as partners sharing values of free and fair trade as well as the rule of law, the sources said. The EU is also eager to cooperate with a vast trans-Pacific free trade agreement involving Japan and 10 other nations, plus Britain that joined the accord in 2023. Some inside the bloc have called for joining efforts in rulemaking, as members of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership weigh better business environment for digital trade and climate change countermeasures.
Nikkei Asia
6 hours ago
- Nikkei Asia
Takeda CEO Christophe Weber faces opposition to board reelection
TOKYO -- U.S. proxy advisory firm Institutional Shareholder Services (ISS) is recommending shareholders vote against the reelection of Takeda Pharmaceuticals CEO Christophe Weber to the Japanese drugmaker's board, according to Takeda. Takeda does not support the recommendation, and it is calling on shareholders to vote in favor of all proposals made by the company at the annual general meeting on June 25.
