‘Second Life' Review: Birth in the Age of Algorithms
'It took forty-eight hours for the brands to find me,' Amanda Hess writes of the cascade of algorithmic changes that hit her phone when she learned that she was expecting her first child. As a 30-something in 2020, she was accustomed to seeing what she calls 'millennial slop' in her social-media feeds. Now everything was about pregnancy. Soon Ms. Hess found herself drawn into a seething performative internet culture of mom-fluencers, birthing podcasts and freaky Reddit threads.
In 'Second Life,' the author explores the ways that technology, by coded design and with our own connivance, has worked itself into life's most intimate spaces. Part memoir, part social critique, the book relates the author's turbulent experience of becoming a mother. With wit, discernment and candor (sometimes too much candor), she captures the anxiety and weirdness of reproduction in our modern screen-based, app-oriented culture.
It is important to note that Ms. Hess is no Everywoman. She's an urban liberal, a critic at large for the New York Times, who sees the world from a specific political standpoint. She is pro-choice and aware of her whiteness, and she and her husband move in social circles in which, she writes, 'gendering unborn children [has] become an uncomfortable idea.' She's also exceptionally skilled at noticing things worth seeing.
Ms. Hess begins, for instance, by talking of the curiously symbiotic relationship she developed with an app that tracked her menstrual cycle. Rather than having to 'cultivate bodily awareness,' she writes, with typical self-awareness, 'I could just outsource it to my phone.' The app warned her when her hormones might produce volatile emotions, and it informed her when she was at her most fertile. When a test confirmed her pregnancy, she told the app before she told her husband or her parents. Then came the shift in her social-media feeds.

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Yahoo
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UFC 316 preview roundtable: If Sean O'Malley loses again to Merab Dvalishvili, is this the end?
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