
Thai rice exports in 2025 struggling, downward target revision ahead
Thailand's rice exports in 2024 reached 9.95 million tonnes, a 13 per cent increase and the highest in six years since 2018. The value of exports was US$6.434 billion, up 27 per cent, driven by higher global demand and India's suspension of rice exports, benefiting Thailand's export growth.
However, in 2025, Thailand's rice exports are expected to decline compared to 2024 due to various factors, including the trade war from Trump's tariff policies, India's resumption of rice exports, a stronger baht, and higher rice prices compared to competitors.
The Ministry of Commerce and the Thai Rice Exporters Association have set an export target of 7.5 million tonnes for 2025.
Rice exports from Thailand have significantly dropped, with the first quarter showing a 30 per cent decrease in exports.
Chookiat Ophaswongse,Honorary President of the Thai Rice Exporters Association, revealed that in the first quarter of 2025, Thailand exported 2.1 million tonnes of rice, a 30% per cent decrease compared to the same period last year.
This decline is largely due to a 53 per cent drop in 15 per cent white rice exports, as India resumed rice exports, and major importers like the Philippines have not yet made significant purchases. Last year, the Philippines imported four million tonnes, but this year is expected to only import one million tonnes.
Furthermore, Thailand faces competition from India and Vietnam, whose rice prices are lower. Specifically, India's rice is priced US$40 cheaper per ton than Thailand's, prompting several countries, such as South Africa, Malaysia and the Philippines, to turn to India instead of Thailand.
For the direction of Thai rice exports in Q2 of 2025, Chookiat estimates that the overall situation will remain quiet, with export numbers expected to be similar to the first quarter. Exporters are concerned that if the US increases import tariffs on Thai rice to 20-25 per cent or even 36 per cent, the price of Thai jasmine rice could rise to US$1,200-1,300 per tonne, making competition more difficult.
According to Charoen Lertthammasathit, President of the Thai Rice Exporters Association, exporters are not only concerned about the potential increase in US import tariffs but also about the transportation costs to the US. This is due to President Trump's announcement of a new tax on goods transported by ships built in China, which will take effect in October.
Since China is a major hub for shipping, accounting for 80 per cent of global shipping production, this will have worldwide implications.
'If this policy is enforced, transportation costs will rise by an additional US$6 per tonne. Currently, Thai jasmine rice is exported to the US at US$1,000 per ton with a ten per cent tariff. If transportation costs are added, it will increase to US$1,006. If import tariffs are raised further, the price of Thai jasmine rice will become too expensive, and competition will be even more difficult. With Trump 2.0, global trade and exports will change significantly, and both the government and private sector need to be prepared to face these challenges,' Charoen said.
Nevertheless, the Ministry of Commerce has been accelerating efforts to negotiate rice sales to importers. Recently, the Department of Foreign Trade organised a mission to sell rice in South Africa, securing 400,000 tonnes. The department will continue to target new markets and, this year, it will host the 10th Thailand Rice Convention 2025 (TRC 2025) on May 26, 2025, with expectations of increasing Thai rice sales.
Arada Fuangtong, Director-General of the Department of Foreign Trade, stated that the TRC 2025 event this year will attract over 500 participants from both domestic and international sectors. These include government representatives, importers, exporters, relevant agencies, media, farmers and agricultural professionals.
The event will feature key activities such as panel discussions, lectures, exhibitions to promote Thai rice, quality checks and certifications for Thai jasmine rice (Green Label), rice variety displays, rice tastings, and cooking demonstrations using Thai rice. There will also be presentations on the sustainability of the Thai rice industry in line with the event's theme.
"During the conference, business negotiations between importers and exporters will take place, with an expected value of over 100,000 tonnes or approximately two billion baht in orders. Additionally, discussions with key traders to expand the Thai rice market, particularly in Africa and the Middle East, are planned," Arada noted.
However, the latest figures for Thai rice exports from January 1 to April 18, 2025, show a decrease of 19.31 per cent, with exports totaling 2.477 million tonnes. This decline is attributed to India's return to rice exports and favourable weather conditions in several countries, resulting in higher overall production. Additionally, importing countries are reducing their rice imports.
Poonpong Naiyanapakorn, Director of the Trade Policy and Strategy Office (TPSO), explained that rice exports in 2023-2024 performed well due to the impact of hot weather and the El Niño phenomenon on many rice-producing countries, which reduced their yields. Additionally, India had suspended rice exports, allowing Thailand to increase its market share.
However, in the second half of 2024, India resumed rice exports, leading to a decrease in Thai exports, as it lost market share to India. Furthermore, Thai rice prices remain higher than those of competing countries, and yields per rai are lower.
Since November 2024, Thai rice exports have steadily decreased, with a 23.4 per cent drop in March. Therefore, all relevant parties need to urgently address these issues to restore Thai rice exports to previous levels.
Given the overall export situation from late 2024 to March 2025, it appears that this year's rice exports will not perform as well as last year's. There is a possibility that the Ministry of Commerce and rice exporters may revise their export target downward. Additionally, Thailand is at risk of losing its position as the world's second-largest rice exporter, a title it held in 2024, to Vietnam if these issues are not addressed effectively. - The Nation/ANN
Hashtags

Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles


The Sun
8 minutes ago
- The Sun
HSBC Premier goes ‘beyond just wealth'
KUALA LUMPUR: HSBC Malaysia has rolled out a redefined HSBC Premier proposition designed to capture the country's fast-growing affluent and high-net-worth segment, which is projected to transform Malaysia's financial landscape over the next decade. Anchored on four strategic pillars (wealth, health, travel and international) the new premier offering blends traditional financial services with health, lifestyle and global connectivity in what the bank says is a blueprint for the next era of affluent banking. HSBC international wealth and premier banking Asia head Kai Zhang framed the launch as both a milestone for Malaysia and a stepping stone for HSBC's wider regional ambitions. 'Today is more than a proposition launch. It's a milestone in how we serve the evolving wealth and international banking needs of our customers in Malaysia, and a signal of our broader ambition in the region,' Zhang said. 'We estimate that the percentage of adults in Malaysia with at least US$250,000 (RM1.18 million) in financial wealth will double over the course of this decade. 'But it's not just about growth, it's about how wealth is changing. 'Customers are seeking diversification, investing for the long term, and integrating wealth decisions into broader life goals.' Data from GlobalData suggests Malaysia's affluent market, including high-net-worth individuals, will grow at a compound annual growth rate of 5.4% between 2025 and 2029, with liquid assets expected to reach nearly US$350 billion in four years. HSBC Malaysia international wealth and premier banking country head Linda Yip, said this growth is also altering what customers expect from their banks. 'Affluent customers now seek holistic solutions that help them accelerate their wealth while placing their health and wellbeing at the forefront,' she said. 'Achieving this balance allows them to grow, protect, enjoy and preserve their wealth for generations.' Yip said the bank's goal is not only to deepen relationships with existing customers but to attract new ones to its platform and hope Malaysians, especially the affluent segment, will feel that this is the bank and the service they want to get. 'Our aspiration is to go higher than what we have now, and we expect the second half of 2025 to be very robust for us.' According to HSBC's Quality of Life research, 78% of affluent Malaysians keep most of their portfolios in fixed income bonds and equities, while over half (51%) are saving for leisure and travel and 48% prioritise health for a better quality of life. Yip said HSBC Premier stands out by going 'beyond just wealth', combining financial planning, lifestyle experiences and borderless banking. This includes seamless international services for families with children studying abroad, ensuring access to banking support across HSBC's global network, giving parents peace of mind.


Focus Malaysia
38 minutes ago
- Focus Malaysia
Avangaad divests RM44.5m FSO asset to re-allocate capital for next-phase investments -
MAIN Market-listed marine operations service and solutions provider Avangaad Bhd [formerly E.A. Technique (M) Bhd] has finalised the sale of its floating storage and offloading (FSO) vessel for a US$10.5 mil (RM44.5 mil) to deliver an immediate gain of RM29.4 mil. At any rate, the latest divestment unlocks RM44.5 mil in immediate cash flow to the group which is now more precisely identified as a marine COP (coordinator, operator and partner). The proceeds will be strategically re-deployed into higher-yielding and longer-tenured assets in line with Avangaad's long-term strategy while providing additional headroom for financial flexibility. For starter, the transaction is expected to strengthen the group's financial capacity to sustain a broad, balanced fleet and to expand its service offerings across oil & gas (O&G) and non-O&G markets. 'This transaction is about creating optionality. We are monetising this asset at the right time to ensure Avangaad stays agile and well-capitalised. In asset strategy, success lies in aligning capability with contract tenure,' commented Avangaad's executive director Datuk Wira Mubarak Hussain Akhtar Husin. 'The group's fleet also comprises vessel types capable of securing decade-long commitments, each contributing uniquely to the group's long-term portfolio optimisation.' Moreover, the proceeds would serve as a natural hedge to strengthen Avangaad's agility in navigating cyclical market changes. 'They position us to pursue opportunities that could enhance our earnings visibility and also preserve our balanced mix between O&G and marine logistics,' envisages Mubarak. 'As the group's newly appointed management, we take pride in sharpening our industry differentiator by positioning Avangaad as the Marine COP through our 4P model: Port, People, Product, and Platform.' He added: 'This defines us not merely as asset owners but as the coordinator, operator and partner delivering end-to-end marine solutions. The capital unlocked today further fortifies our agility and decisiveness, thus setting a clear course to redefine integrated maritime solutions in the region.' While the next capital deployment is under consideration, the latest gain re-affirms Avangaad's stable operational cash flow by providing strategic capacity to pursue expanded charter contract opportunities. At the close of today's (Aug 13) market trading, Avangaad was up 1 sen or 3.51% to 29.5 sen with 9.59 million shares traded, thus valuing the company at RM391 mil. – Aug 13, 2025

Barnama
an hour ago
- Barnama
HSBC Malaysia Unveils Enhanced Premier Service For Affluent Market
'This is taking the premium experience to the next level for Malaysia. Our ambition is to become the leading wealth manager in Asia and the Middle East, with Malaysia playing a crucial role in that vision. HSBC head of international wealth and premier banking Asia, Kai Zhang, said Malaysia is the fifth market globally to introduce the upgraded proposition. KUALA LUMPUR, Aug 13 (Bernama) -- HSBC Malaysia has launched its all-new HSBC Premier service, designed for affluent and high-net-worth customers with an expanded suite of wealth, health, travel and international banking solutions. HSBC first introduced its Premier banking services in Malaysia 25 years ago and has progressively expanded offerings for the growing affluent market. Recent developments include the launch of HSBC Premier Elite in 2024, the opening of its flagship Wealth Centre at Tun Razak Exchange earlier this year and the establishment of the HSBC Wealth Academy. 'Malaysia is one of the region's most dynamic and promising wealth markets, with a young, internationally minded population. As the Malaysian economy grows, so does the opportunity to build and grow wealth,' she said in her keynote speech at the launch today. 'We are seeing customers manage their wealth with more intent and seeking diversification across geographies and asset classes. They're investing for the long term, using a broader range of investment instruments and integrating wealth decisions into broader life goals, from education and health, to lifestyle and legacy. Zhang said HSBC projects the proportion of Malaysian adults with at least US$250,000 (US$1=RM4.20) in financial wealth will double over the current decade. 'They're looking for more than just returns. They want holistic planning, relevant wealth and banking solutions, as well partnership through life. This is precisely what our brand-new HSBC Premier proposition is designed to deliver,' she said. HSBC Malaysia's country head of international wealth and premier banking Linda Yip said that according to GlobalData estimates, Malaysia's affluent market, including high-net-worth individuals bracket, is projected to grow at a compound annual growth rate of 5.4 per cent from 2025 to 2029, with liquid assets reaching nearly US$350 billion in four years' time. 'Affluent customers now seek holistic solutions that help them accelerate their wealth and at the same time place their health and wellbeing at the forefront. Balancing these needs allow them to grow, protect, enjoy and preserve their wealth for generations. 'At HSBC, our aspiration is to be the international bank of choice for affluent customers, supporting their holistic wealth management needs,' she said. Four Pillars of the All-New HSBC Premier The enhanced HSBC Premier is built on four pillars, namely wealth, health, travel and International. Citing HSBC's Quality of Life research, Yip said the affluent deploy cash to grow their investments, with other assets such as fixed income bonds and equities making up a majority (78 per cent) of their portfolio with only 22 per cent held in cash. Lifestyle remains a key priority. A total of 52 per cent of affluent Malaysians say that savings for vacation or leisure is a top financial goal that they have, while 48 per cent prioritise health and wellbeing. For wealth, Premier customers have access to over 350 diverse investment solutions across unit trusts, bonds or sukuk, structured products and insurance or takaful protection plans, along with legacy and protection solutions. It also offers access to relationship managers and wealth and insurance specialists, backed by regional plus global market insights. In the health segment, HSBC has partnered with Sunway Healthcare Group to offer up to 30 per cent discounts on selected health screening packages for HSBC Premier customers, as well as a 30 per cent discount at Sunway Medical Centre Damansara and a 20 per cent discount at other Sunway Medical Centres. The HSBC Premier Elite customers are entitled to a complimentary Elite Signature health screening package at any Sunway Medical Centre, said the bank. For the wellness aspect, HSBC has partnered with Sunway Sanctuary, which includes a 20 per cent discount on postnatal care packages and complimentary gifts for HSBC Premier customers, while its Premier Elite customers are entitled to a complimentary third night with every two-night stay at the Signature One Suite, Sunway Sanctuary. At the same time, HSBC is enhancing the benefits on its travel cards that are catered exclusively for HSBC Premier and HSBC Premier Elite customers, which include accelerated rewards and miles accumulation for their spend. For HSBC Premier customers who hold a HSBC Premier World Mastercard credit card, they can now enjoy up to 15 times reward points for every RM1 spent abroad, as long as they meet Premier eligibility criteria, along with six times complimentary access to Plaza Premium Lounges, up to US$500,000 complimentary travel insurance coverage offered by Mastercard and complimentary global data roaming in over 120 countries. As for its Premier Travel Card, which is a zero-fee credit card exclusively for its Premier Elite customers, the customers can earn 1.1 times air miles for every RM1 spent overseas and one time air mile for every RM4 spent locally, as well as 12 times lounge access to over 1,300 airports around the world. For the international segment, HSBC Premier customers can enjoy unrivalled international banking services, which include worldwide Premier recognition for themselves and their family, the ability to open an overseas HSBC account before leaving Malaysia, global money transfers to over 50 countries at zero fees, preferential foreign exchange rates and access to 11 major currencies in one HSBC Premier Everyday Global Account. To mark the launch, customers who join HSBC Premier or HSBC Premier Elite can earn 4.28 per cent per annum on their six months Time/Term Deposit/-i placed with HSBC and get reward points which allow customers to redeem flight tickets faster. Meanwhile, customers who invest or insure may get higher returns of up to 10.88 per cent per annum on their Time/Term Deposit/-i placements. -- BERNAMA BERNAMA provides up-to-date authentic and comprehensive news and information which are disseminated via BERNAMA Wires; BERNAMA TV on Astro 502, unifi TV 631 and MYTV 121 channels and BERNAMA Radio on FM93.9 (Klang Valley), FM107.5 (Johor Bahru), FM107.9 (Kota Kinabalu) and FM100.9 (Kuching) frequencies. Follow us on social media : Facebook : @bernamaofficial, @bernamatv, @bernamaradio Twitter : @ @BernamaTV, @bernamaradio Instagram : @bernamaofficial, @bernamatvofficial, @bernamaradioofficial TikTok : @bernamaofficial