Discount grocery store Lidl is opening a new location in Brooklyn
Brooklynites, ready your shopping carts: Lidl is finally expanding in the borough. The discount grocery giant, famous for its low prices and surprisingly fancy imports, will open a new Brooklyn outpost at 490 Fulton Street on Friday, May 23. Early risers can snag a free croissant and coffee starting at sunrise, with the official ribbon-cutting happening at 7:40am.
Already beloved across Europe (and, more recently, the East Coast), Lidl US brings an edited mix of private label products, global treats and household essentials to the area, all wrapped up in a no-frills, easy-to-shop layout. Translation: you can be in and out fast without dodging maze-like aisles.
The new Downtown Brooklyn store will feature all the hits Lidl fans rave about: the famous 49-cent croissants, fresh-baked throughout the day; juicy produce and top-notch meats (including their new Butcher's Specialty private label line); and the Midl of Lidl aisle, a rotating treasure trove of limited-time deals on everything from kitchen gadgets to outdoor gear.
New to the bakery? Keep an eye out for the "special guest lineup" launching May 2, starting with iced lemon muffins. Dessert fans will also want to raid the freezer for their cult-favorite Bon Gelati Mini Mix ice cream bars and authentic frozen tiramisu. Oh, and for anyone who loves a shortcut to dinner, Lidl's imported pizzas and chilled Italian pastas are here to rescue your weeknights.
Shoppers can also score exclusive coupons and rewards through the MyLidl app and every purchase is backed by the 'Lidl Love It Guarantee,' meaning if you don't love it, you can return it for a full refund and replacement.
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