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Apple is secretly building a ChatGPT rival to reinvent search ahead of iPhone 17 launch

Apple is secretly building a ChatGPT rival to reinvent search ahead of iPhone 17 launch

India Todaya day ago
Apple is quietly building a competitor to ChatGPT as it looks to reinvent search experiences for users ahead of its next big smartphone launch. According to a report by Bloomberg's Mark Gurman, the tech giant has formed a new team internally called "Answers, Knowledge, and Information", or AKI, with the goal of developing a stripped-down AI chatbot focused on helping users access global knowledge. The AKI team is being led by Robby Walker, a former Siri executive, and reports to Apple's AI chief John Giannandrea. While Apple had previously integrated OpenAI's ChatGPT into Siri through a partnership, this new move signals a shift towards building a native alternative in-house.advertisementInterestingly, this pivot comes despite earlier comments from Apple's senior executives, who had downplayed the need for a chatbot-style AI. But the company now appears determined to expand its AI strategy beyond its current Apple Intelligence platform, which mainly offers tools like Genmoji, Notification Summaries, and writing suggestions. So far, Apple Intelligence has been seen as underwhelming by many users, especially since the major Siri upgrade has been delayed by more than a year.According to the report, the AKI team's main objective is to build a new kind of search experience that mirrors what users currently expect from chatbots like ChatGPT or Perplexity AI. Apple had earlier explored partnerships with such startups, particularly those focused on AI-driven search.
Bloomberg's report also mentioned that Apple is testing its upcoming iPhone 17 Pro in real-world conditions. The device was spotted in San Francisco, camouflaged in a case designed to disguise its design. This suggests Apple is on track with its hardware development and gearing up for a major product cycle.At the same time, Apple is reportedly facing some challenges on the AI talent front. The company has lost its fourth AI researcher in a month to Meta, raising questions about internal morale and retention within its foundation models team – the group responsible for Apple's large language models and generative AI systems.The sudden push to develop a home-grown ChatGPT alternative and the formation of the AKI team signal Apple's renewed focus on artificial intelligence. If successful, this could not only fix some of the current gaps in Apple Intelligence, but also help the company redefine how search works on iPhones going forward.- EndsMust Watch
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Rupee skids close to record low as Trump threatens more tariffs
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SoftBank Builds Nvidia, TSMC Stakes Under Son's Focus on AI Gear

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AI Agents Are Truly Here And We Need To Learn To Live With Them
AI Agents Are Truly Here And We Need To Learn To Live With Them

News18

time25 minutes ago

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AI Agents Are Truly Here And We Need To Learn To Live With Them

AI agents are taking over our systems, and soon they will even enhance our jobs with more tech-enabled services. AI chatbots like ChatGPT started all the buzz in the market more than 2 years back, and now we are seeing the market move to the next best thing, Agentic AI or AI agents. You have used AI apps of all kinds, and even your regular apps now have some level AI-ness built into them. But AI agents are a completely new kettle of fish that is making its mark in positive and to some degree, worrying ways. Companies like OpenAI and Google are already making the big moves to get things right which is easier said than done when you have AI involved. Now that we have done a fair job of introducing AI agents, we'll let the experts do the talking and even telling you the nitty gritties in the world of these new agents. 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'We can actually switch a mid-level manager or executive, a lot of the tasks that they were doing with an AI Agent. A lot of these underlying activities that were done, like the operation by the juniors are getting transferred to these agents," Dave opines. And the recent job cut trends align with his views, especially as you see the likes of Google and even Microsoft raise the pink slips for a variety of roles to embed AI further into their systems. Having said that, AI agents will only get some degree of control on the tasks, as businesses feel the pinch of adopting fully autonomous AI agents to handle their client work that earns them millions or even billions, as pointed out by Capgemini in its Rise of Agentic AI report. 'This is not about replacing people — it's about removing repetitive work and giving individuals more space to focus on creativity, problem-solving, and human connection," Alur shares his own insights. Even then, it clearly feels like companies are still getting the hang of the technology and would rather prefer a mix of humans and AI rather than fully let the tech do the bulk of the work. However, the trends will change quickly and by 2028 we might see more businesses get comfortable using AI agents and fully trust them to handle A to Z of their tasks. When it comes to business there is a very high degree of concern amongst customers about the data and the hallucinations that bring further trust factor issues in AI. 'We also kind of build a guardrails layer to ensure that there are zero hallucinations and the whole activity is that the LLM will be helm," Dave cites the best way to prevent such lapses. He also mentions that companies have to build another later on the top of the LLMs to ensure the accuracy of information. The risks clearly outweigh its benefits but he feels that with time we will have better checks in place to guard against such problems. 'Those concerns are happening and I would say that a lot of new ways and better ways will come up over the next few years where we will have a very stable system," he concludes our chat giving a positive outlook to the future even though AI will inflict some level of course correction in the larger scheme of things. tags : AI model view comments Location : Delhi, India, India First Published: August 05, 2025, 09:36 IST News tech AI Agents Are Truly Here And We Need To Learn To Live With Them Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.

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