Prada goes global on Mytheresa as e-commerce platform finalizes YNAP deal
German luxury e-commerce platform Mytheresa is expanding the global distribution of Prada 's womenswear, menswear and lifestyle collections. Originally set to launch on April 23, 2022, the move is now officially being announced and implemented in April 2023.
Previously available only to European customers, Prada's collections on Mytheresa will now reach audiences in the United States, Canada, the Middle East and the Asia-Pacific region. The launch is being celebrated through a dedicated editorial campaign, photographed by Jorin Koers and featuring models Sara Blomqvist and Kim Artur.
"We are very proud now to offer Prada's beautiful collections to our beloved customers worldwide," said Michael Kliger, CEO of Mytheresa. He added that the platform is "deeply grateful for the strong and fruitful partnership with Prada."
The announcement aligns with another major milestone for Mytheresa. Also on April 23, the company finalized its acquisition of Italian-British online retail platform Yoox Net-a-Porter (YNAP) from Swiss luxury group Richemont. This acquisition marks a pivotal step in the evolution of LuxExperience B.V.—formerly MYT Netherlands Parent BV—renamed in January to integrate Mytheresa, Net-a-Porter, Mr Porter, Yoox and The Outnet under a unified operational structure. The strategic merger aims to strengthen the group's position as a global leader in multi-brand luxury e-commerce.
Mytheresa also reported strong financial performance in recent quarters. In the second quarter of the fiscal year, the platform recorded a 13.4% year-over-year increase in net sales. Growth in the United States led the results, rising 17.6% and bringing total net revenue to €223 million —up from €196.6 million in the same quarter the previous year.
At the close of fiscal year 2024, Mytheresa's total net sales rose by 9.8%, reaching €840.9 million. The results were driven by double-digit growth in the second half of the year.
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Local France
a day ago
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Which European countries currently have Schengen border checks in place?
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Advertisement According to European Commission information, the following European countries have reintroduced temporary border checks for the following dates: Spain - 27/06/2025 – 05/07/2025 - IV United National International Conference on Financing for Development in Sevilla (30 June – 3 July 2025); land borders with France and Portugal, internal air borders of Alicante, Almería, Barcelona, Bilbao, Girona, Granada, Madrid, Málaga, Murcia, Sevilla and Valencia; internal maritime borders of Barcelona, Málaga and Palma de Mallorca. Italy - 19/06/2025 – 18/12/2025 - Continued threat of terrorist infiltrations into migratory flows along the Western Balkan route, ongoing crises in the Middle East and Ukraine, high level of irregular migration including a strong presence of criminal smuggling and trafficking networks, and heightened security risks associated with the Universal Jubilee of the Catholic Church; land borders with Slovenia. Italy - 19/12/2024 – 18/06/2025 - Continued threat of terrorist infiltrations into migratory flows along the Mediterranean route and the Balkan route, ongoing crises in Eastern Europe and the Middle East, increasing migratory pressures and the risk of terrorist infiltration, risk of violent actions against Israeli citizens and terrorist activity, and heightened security risks associated with the Universal Jubilee of the Catholic Church; land borders with Slovenia. Austria - 12/05/2025 – 11/11/2025 - Threats associated with the continued high levels of irregular migration and migrant smuggling across Austria's southern borders, as well as the strain on the asylum reception system and basic services, Russia's ongoing war of aggression against Ukraine and the security situation in the Middle East, intensifying the threat posed by Islamist extremism and terrorism; land borders with Hungary and Slovenia. Austria - 16/04/2025 – 15/10/2025 - Threats associated with irregular migration, such as via the Balkan routes (including expected migratory pressure), as well as the strain on the asylum reception system and basic services, Russia's ongoing war of aggression against Ukraine, and the security situation in the Middle East aggravated by terrorist groups; land borders with Slovakia and Czechia. Advertisement Denmark - 12/05/2025 – 11/11/2025 - Serious threats to public policy and internal security posed by possible sabotage actions from Russia, as well as continuous terrorism-related events and organised crime, notably, tied to the Israeli-Hamas conflict and driven by radicalisation from groups such as Islamic State and Al-Qaida. These threats include potential attacks on Jewish and Israeli targets; land and sea borders with Germany but may extend to all internal borders. Norway - 12/05/2025 – 11/11/2025 - General threat aimed at the energy sector, threats of sabotage posed by the Russian intelligence service, as well as to increase infrastructure protection; ports with ferry connections to the Schengen area Sweden - 12/05/2025 – 11/11/2025 - Serious threats to public policy and internal security arise from organised cross-border crime and terrorism, highlighted by attacks involving military-grade explosives against foreign institutions and the public, including the involvement of foreign state actors leveraging criminal gangs, coupled with persistent threats from violent Islamist groups and individuals; all internal borders (land, air, and sea) and land borders with Denmark. Advertisement France - 01/05/2025 – 31/10/2025 - Serious threats to public policy, public order, and internal security posed by persistent jihadist threats, a rise in antisemitic attacks, the growing criminal networks facilitating irregular migration and smuggling, and irregular migration flows towards the Franco-British border that risk infiltration by radicalised individuals, as well as the irregular crossings on the Channel and North Sea borders, along with rising violence among migrants, particularly in northern coastal areas such as Dunkirk and Calais, leading to tense and perilous situations for both migrants and law enforcement; all internal borders (land, air, and sea) with Belgium, Germany, Luxembourg, the Swiss Confederation, Spain, and Italy. Germany - 16/03/2025 – 15/09/2025 - Serious threats to public security and order posed by continued high levels of irregular migration and migrant smuggling, and the strain on the asylum reception system. The impact of the global security situation (including Russia's war of aggression against Ukraine and the situation in the Middle East) on security and migration; land borders with France, Luxembourg, Belgium, the Netherlands, Denmark, Austria, Switzerland, Czechia, and Poland. READ ALSO: How long can Germany keep its border checks in place ? Advertisement Slovenia - 22/06/2025 – 21/12/2025 - Serious threats to public policy and internal security posed by a high level of terrorist threats and organised crime, including human smuggling and arms trafficking, the risk of terrorist infiltrations into migratory flows via the Western Balkans, hybrid threats from the Russian Federation and Belarus, as well as instability in the EU's neighbourhood, including Russia's ongoing aggression against Ukraine and instability following the fall of Assad's regime in Syria; land borders with Croatia and Hungary. 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Slovenia - 22/12/2024 – 21/06/2025 - Serious threats to public policy and internal security posed by continuous terrorism-related events and organised crime, including smuggling and arms trafficking, the risk of terrorist infiltrations into migratory flows via the Western Balkans, and radicalised Islamists potentially entering European cities during the holiday season, as well as hybrid threats from the Russian Federation, Russia's ongoing aggression in Ukraine, Russian nationals attempting to illegally enter Slovenia; land borders with Croatia and Hungary.
