Saudi Arabia's real estate giant ROSHN using AI to enhance efficiency, improve services
RIYADH: State-owned property developer ROSHN said it is using artificial intelligence across its operations to enhance efficiency, improve the customer experience and support its sustainability efforts.
Speaking to Arab News on the sidelines of the LEAP 2025 technology conference in Riyadh, Pablo Sanz, executive director of digital products, said: 'We are deploying multiple AI agents … so we can serve you better or we can solve your problems in a more convenient way.'
The move was part of the company's broader strategy to simplify processes and improve accessibility, to assist customers with purchases, moving in and managing services, he said.
Sanz said AI-powered tools were being used to create 3D models of buildings, automate the procurement process, streamline construction, reduce waste, improve efficiency and analyze data on real estate markets.
ROSHN recently partnered with Google Cloud to enhance its AI capabilities. The collaboration is designed to improve data-driven decision making and ensure the company's developments align with the goals of Saudi Vision 2030 for smart and sustainable cities.
'AI is changing how we do a lot of things,' Sanz said. 'The human touch is still important, but AI allows us to work faster and make processes more convenient in many areas, from customer interactions to supplier relationships.'
ROSHN has plans to build fully integrated communities in nine cities across the country and is a key player in the Kingdom's goal to achieve 70 percent home ownership by 2030.
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